Marketplace&Cross-border Summit

Kezdolap
Magyarország
Budapest
Marketplace&Cross-border Summit

Marketplace & Cross-Border Summit Europe 2027 · Budapest, February 9–10.

Two days of
masterminds, keynotes and operator networking for everyone selling, enabling or building
cross-border e-commerce in Europe.

26/09/2026

Come for two days of ideas and connections. Stay a little longer for Budapest.

Marketplace & Cross-Border Summit Europe takes place on 9–10 February 2027.
If you’re travelling to join us, consider giving yourself an extra day to explore the city.

A winter walk along the Danube, a visit to a thermal bath or dinner away from the conference schedule can make the trip more than a quick arrival and departure.

Planning your visit? Find travel and accommodation information here:
https://crossbordersummit.eu/travel-and-stay

See you in Budapest. 🧡

26/09/2026

In Slovenia, cross-border isn't a growth strategy. It's the business model from day one.

Simon Terbovšek: Founder & CEO of SMania is one of our brand ambassadors.

Two million people. That's the entire domestic market. Nobody in Slovenia gets to spend five comfortable years perfecting a home-market operation and then "considering international". You either learn to sell across a border early, or you stay very small.

It's worth sitting with that for a second if you're in a bigger market, because it inverts the usual sequence. Slovenian operators tend to build for multiple currencies, languages and logistics routes before they build for scale while sellers in larger markets scale first and then discover their entire setup assumes one country.

The second path is more comfortable. The first one produces better operators.

18 ambassadors, ten European markets, in one room on 9–10 February.

Meet them all → crossbordersummit.eu/brand-ambassadors

Free community, no ticket needed → crossbordersummit.eu/community

25/09/2026

Czechia is one of the few European markets where the Amazon question is still genuinely open.

David Cikánek, Amazon Specialist & E-commerce Freelancer from Czechia is one of our brand ambassadors.

In most of Western Europe, the answer is settled: you're on Amazon, or you've made a deliberate decision not to be, and either way you know why. In Czechia the calculation is still live local comparison-shopping habits are strong, domestic players are entrenched, and "should I be there at all" is a real strategic question rather than a formality.

That's exactly the sort of question you want to ask someone who works across many accounts rather than one. A specialist sees the pattern: which categories get traction, which ones burn budget, and how long it takes before you know which one you're in.

And it's the kind of question that gets a useless answer from a blog post and a useful one from a twenty-minute conversation.

Meet all 18 ambassadors → crossbordersummit.eu/brand-ambassadors

Free community, no ticket needed → crossbordersummit.eu/community

25/09/2026

Bulgaria is the market that gets one line in an expansion plan and then quietly decides it.

Elitsa Boycheva: Co-Founder & General Manager at Gama Organica is one of our brand ambassadors, and she's the person who can tell you whether that line is right.

Here's the pattern we keep seeing. A seller builds a regional plan, ranks the markets by population and GDP, puts Poland at the top and Bulgaria somewhere near the bottom, and never revisits it. Meanwhile the things that actually decide it how people pay, what they expect from delivery, whether your category already has a dominant local player sit outside that spreadsheet entirely.

That's the difference between a market ranking and a market answer. One you can build in an afternoon. The other needs someone who sells there.

18 ambassadors, ten European markets. If yours is on the list, there's now someone to ask.

Meet them all → crossbordersummit.eu/brand-ambassadors

Free community, no ticket needed → crossbordersummit.eu/community

24/09/2026

What does it take to grow across European marketplaces—and keep every sales channel compliant as you scale?

Meet Patryk Jamroziński, Amazon enthusiast and marketplace expert at BroMarkt. He works on European cross-border growth, regulatory compliance and building sales channels that can scale.

Patryk is joining Marketplace & Cross-Border Summit Europe 2027 to connect with industry leaders and exchange ideas. If Poland is part of your 2027 plans, he’s someone to meet in Budapest.

Four of our 18 Brand Ambassadors represent the Polish market. Together, they bring different perspectives on the opportunities and practical challenges of selling there.

Meet all our ambassadors → https://crossbordersummit.eu/brand-ambassadors

Join the free community—no ticket needed → https://crossbordersummit.eu/community

23/09/2026

There's a free community running behind this summit, and February is the smallest reason to join it.

Here's the honest pitch.

Most e-commerce groups are either a sales channel in disguise or a wall of self-promotion. This one has one rule that keeps it useful: it's for operators selling across European borders, or planning to, and the questions get answered by people who have already done it in their own market.

What's actually in there:
✔ Ask the question you can't ask publicly. ""Is Romania worth it for my category"" gets a real answer from someone selling in Romania, not a blog post.
✔ Market breakdowns and checklists in Classroom, before they go anywhere else.
✔ The thread where members post what they sell and which market they want next ✔ and get pointed at someone already there.
✔ Announcements first. Speakers, agenda blocks, partners: members see them before the public feed.
✔ 10% off a summit ticket, if and when you decide to come.

What it costs: nothing. Free forever, no ticket required, leave any time.

What we ask: introduce yourself with one line - country, what you sell, the market you're eyeing. That single line is how people find each other in there.

Join → https://www.crossbordersummit.eu/community

22/09/2026

EU import rules change again on 1 November 2026.

If you sell B2C to customers in the EU and ship goods from outside the EU, take twenty minutes this week to check your product data.

From 1 November, Product Identifiers become mandatory for applicable import distance sales:

- M-PID: your merchant product identifier or SKU
- NS-PID: the manufacturer’s or supplier’s product reference
- S-PID: a standard identifier such as EAN, ISBN, GTIN or UPC, where one exists

If no standard identifier exists, this must also be declared correctly.

Why does this matter?

Product information must travel accurately from the seller or marketplace to the customs declarant. Generic product descriptions alone will no longer be enough. Missing or incorrect identifiers may result in additional checks, delays or rejected declarations.

This follows another major change already in force: since 1 July 2026, a temporary €3 customs duty applies to affected B2C consignments of up to €150. It is calculated by customs item and tariff classification—not simply once per parcel.

What should you do now?

1. Export your product catalogue.
2. Check whether every product has an internal SKU.
3. Collect the correct manufacturer or supplier reference.
4. Identify missing GTIN, EAN, ISBN or UPC data.
5. Confirm that these fields reach your carrier or customs provider.

Do not leave the data audit until the end of October. It usually takes longer than expected.

A separate EU customs handling fee remains under discussion. Its amount and application date have not yet been finalised.

We’re working through the changes in the community.

Join free—no ticket needed:
crossbordersummit.eu/community

21/09/2026

18 operators. 10 markets. One summit they chose to stand behind.

Meet the Brand Ambassadors of Marketplace & Cross-Border Summit Europe 2027.

They are not simply names on a partner list. They are e-commerce operators, agency leaders and community builders who understand what selling across borders really takes in their own markets.

🇵🇱 POLAND
Patryk Jamroziński · Damian Kuczyński · Olga Pijanowska · Piotr Szałaśny

🇭🇺 HUNGARY
Papp-Zea Márk · András Kobza · Katalin Paál · Richárd Schmidt

🇨🇿 CZECHIA
David Cikánek

🇷🇴 ROMANIA
Adrian Caranica

🇸🇮 SLOVENIA
Simon Terbovšek

🇧🇬 BULGARIA
Elitsa Boycheva

🇬🇷 GREECE
Thomas Katakis

🇮🇹 ITALY
Daniele Rutigliano · Silvi Nuñez

🌍 CROSS-BORDER PERSPECTIVE
Marcin Pondo · Vincenzo Toscano · Corina Haro

Why does this matter?

Cross-border commerce is never the same challenge twice. Payment habits, delivery expectations, customer service and marketplace dynamics change from country to country.

Real market knowledge lives with people—not in reports.

These 18 ambassadors help turn a conference in Budapest into a conversation connected to markets across Europe and beyond.

Meet all our Brand Ambassadors:
👉 crossbordersummit.eu/brand-ambassadors

Join the free community—no ticket needed:
👉 crossbordersummit.eu/community

More ambassadors will be announced as they are confirmed.

18/09/2026

Three venues. Two days. One summit.

📍 9 FEB · CEU BUDAPEST
Mastermind Day: 10–12 moderated tables, with 12–15 operators working on real business challenges.

🥂 9 FEB · 19:00 · OFF KULTUR
Meet & Mingle: the conversations that don’t appear on the agenda, but often matter most.

🎤 10 FEB · HUNGEXPO
The Summit: two keynote stages, four masterclass rooms, a startup showcase and the expo floor.

Solve the problem.
Meet the right people.
See the wider market.

Budapest · 9–10 February 2027

Travel and stay information → https://www.crossbordersummit.eu/travel-and-stay

17/09/2026

What actually happens in a mastermind hot seat and why does it cost more than a conference ticket?

Because you’re not paying to sit in an audience. You’re bringing a real business challenge into the room and putting it to work. 🎯

One operator presents one specific problem with context, numbers and what has already been tried. After 10–15 minutes, the table gets to work. An expert moderator keeps the discussion focused until it leads somewhere useful.

Each table brings together 12–15 operators. That’s large enough for genuinely different perspectives, yet small enough for everyone to contribute. Thirty people at a table is a panel. This is a working session.

You won’t leave with pages of notes you may never open again. You’ll leave with:

✓ two or three concrete next steps
✓ insights from people facing similar challenges
✓ new contacts you can actually call afterwards

This day is not for everyone. It’s not designed for people who want to pitch to the room, or for those who haven’t started selling yet.

It’s for operators with a real challenge, real experience and the willingness to share both. 🤝

📍 Mastermind Day
📅 9 February 2027
🏛️ CEU Budapest
🎟️ €199 net — Super Early Bird until 31 October

Bring one real problem. Leave with a way forward.

Learn more and book your place → crossbordersummit.eu

Cím

HUNGEXPO Budapest Congress And Exhibition Center
Budapest
1101

Weboldal

https://www.crossbordersummit.eu/

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