29/07/2026
🚨 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗘𝗨 𝗛𝗧𝗔 𝘀𝗰𝗿𝘂𝘁𝗶𝗻𝘆?
Regulatory approval is no longer the finish line.
Under the EU HTA Regulation, pharmaceutical and biotech companies must demonstrate that their evidence can withstand rigorous assessment from HTA bodies, payers, and decision-makers, not just regulators.
Leading organizations are now 𝘀𝘁𝗿𝗲𝘀𝘀-𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 by asking critical questions such as:
• Is our comparator aligned with real clinical practice?
• Does our evidence fully address the agreed PICO?
• Where can Real-World Evidence reduce uncertainty?
• Are we prepared for the toughest HTA questions before
submission?
The 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗴𝗮𝗽𝘀 𝗲𝗮𝗿𝗹𝘆 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗳𝗼𝗿 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗿𝗲𝗶𝗺𝗯𝘂𝗿𝘀𝗲𝗺𝗲𝗻𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗮𝗻𝗱 𝗳𝗮𝘀𝘁𝗲𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀.
𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲: https://wlcus.com/eu-hta-market-access-strategy-pharma/
🎯 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝗽𝗹𝗮𝗰𝗲 at the 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗥𝗪𝗘 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗰𝗰𝗲𝘀𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲, taking place on 𝟮𝟭–𝟮𝟮 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 at 𝗜𝗻𝗻𝘁𝗲𝗹 𝗛𝗼𝘁𝗲𝗹𝘀 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺 𝗟𝗮𝗻𝗱𝗺𝗮𝗿𝗸.
𝗦𝗲𝗻𝗶𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗣𝗵𝗮𝗿𝗺𝗮, 𝗕𝗶𝗼𝘁𝗲𝗰𝗵, 𝗛𝗧𝗔, 𝗛𝗘𝗢𝗥, 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗥𝗲𝗶𝗺𝗯𝘂𝗿𝘀𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲 will explore how to build evidence strategies that succeed in the EU HTA era.
𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝗱𝗮 𝗼𝗿 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘁𝗼𝗱𝗮𝘆: https://wlcus.com/event/rwe_market_access_event_2026/
𝗩𝗶𝘀𝗶𝘁 𝘂𝘀 at www.wlcus.com
𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 at 𝗯𝗼𝗼𝗸𝗶𝗻𝗴@𝘄𝗹𝗰𝘂𝘀.𝗰𝗼𝗺 or 𝗰𝗮𝗹𝗹 𝘂𝘀 at +𝟯𝟲𝟯𝟬𝟴𝟮𝟴𝟮𝟮𝟯𝟵