06/06/2026
Recently I experimented with AI photo editing and it got me thinking...
As creatives, we’ve always edited photos to some degree. From cropping and colour correction to professional retouching.
AI has simply taken those possibilities much further.
The question is…Where do we draw the line?
If the event, product or service is exactly the same, but the surroundings have been enhanced, does that matter?
I’d genuinely love to hear different perspectives on this one. 👇