British Florist Association

14/05/2025

🏆 Don’t miss your chance to shout about the best in the biz!

Nominations for the BFA Awards 2025 close Monday 27th May – so if you know someone who deserves recognition (or you are that someone), now’s the time!

🌟 Head to the Events tab on our website to cast your nomination and celebrate the brilliant florists, students, tutors, wholesalers, growers and suppliers raising the bar across our industry.

And if you’re a business hoping to secure a nomination?
📝 Check out our latest blog with practical tips on how to throw your hat in the ring, from making yourself visible to encouraging your customers to vote.

👉 Nominate now https://britishfloristassociation.org/bfa-awards-2025/

and read the blog here 👉 https://britishfloristassociation.org/uncategorised/how-to-boost-your-chances-of-a-bfa-award-nomination/

13/05/2025

Bristol, you were blooming brilliant!

A huge thank you to everyone who joined us at for a brilliant HUB Meeting – packed with inspiration, great conversations, and some serious floral talent.

Big love to our amazing demonstrators Tracy Rowbottom and Emily Elvin Persephone Violet – you were incredible! 💐

👉 Catch all the pics from the day over in our Top Stories.

Next up: SHEFFIELD – and it’s coming up fast!
📅 This Sunday (18th May)
📍 The Victoria, Sheffield
🕛 12–4pm (competitors register from 11.15am)

It promises to be a real treat, with floral demos from the brilliant April Bell Monica F Hewitt Florist Sheffield and Anja Norris Norris Floristry plus:
💬 Roundtable discussions on hot industry topics
💡 A practical marketing workshop
🤝 Time to connect with fellow florists
🏆 And your chance to compete in the UK Florist of the Year Competition, proudly sponsored by OASIS® Floral Products (UK)

🎟️ Don’t miss out – book now via the link in bio!

🙏 With thanks to our HUB Meeting sponsors:
Flowervision Group, Howden Insurance , Strelitzia Software , The Paper Studio and Cuddles Time – your support helps bring our florist community together 💚

The HUB Meetings are officially underway – and the feedback has been incredible! If you’ve been thinking about joining us this year, here’s why you won’t want to miss out.

12/05/2025

It’s Mental Health Awareness Week 💚

A timely reminder that offers free, confidential advice, support and financial assistance to anyone working in, or retired from, floristry and horticulture – including spouses, partners, and children.

As an Industry Partner of the BFA, Perennial understands the unique pressures of our sector, and they’re here to help.

🌿 This week, they’re hosting two FREE webinars in partnership with – both tailored to professionals in horticulture and floristry:

Support your team by having confident conversations about mental health
📅 Tues 13 May at 12pm
For managers, supervisors & team leaders – learn to spot early signs, reduce stigma, and approach conversations with confidence.

Do We Need a Mental Health First Aider in Our Workplace?
📅 Thurs 15 May at 1pm
A 30-minute lunch & learn for business owners and HR professionals to explore how MHFA support could benefit your workplace.

We’ll share the booking link in our Stories, or you can head to the Corporate section of their website.

👉 https://perennial.org.uk/Corporate/mental-wellbeing-in-the-workplace/book-webinars

Let’s keep the conversation going 💬

09/05/2025

Our next Bloom Room is just around the corner — and it’s one you won’t want to miss! 🌼

Join Jane and Helen from Queen Bee - Marketing for Florists on Monday 12th May at 7pm as they dive into the power of blogging and share their expert tips on:

🧠 Finding inspiration (even when your mind’s gone blank)
📝 Writing blogs that feel natural and get read
📣 Squeezing every drop of value from your blog across all your marketing

If blogging always ends up at the bottom of your to-do list, this session will show you how to turn one blog into a smart, sustainable marketing tool.

📩 Invitations are landing in inboxes today — keep an eye out and save your spot!

08/05/2025

When Morgan Douglas Nuth ran his own floristry business, he swore by a deep clean and reset every 6–8 weeks (even if his team did mumble under their breath about it 😅).

A regular refresh isn’t just about keeping things tidy – it’s about creating space to work smarter, refocus your goals, and spot new opportunities ✨

Even if the recent warm weather has made spring feel like a distant memory, the principles of a good clear-out are as relevant as ever.

🧹 Head to Latest News to read Morgan's brilliant tips for refreshing your business mindset and your workspace.

https://britishfloristassociation.org/for-the-industry/top-stories/a-spring-reset-for-your-floristry-business/

07/05/2025

🏆 Want to secure nominations for the 2025 BFA Industry Awards?

We’ve put together a blog full of practical tips to help you encourage customers, colleagues, and supporters to nominate your business.

From asking for reviews to sharing your successes, a little strategy now could make all the difference! 🙌

👉 Head to Latest News to read the blog and give yourself the best chance of seeing your name on the shortlist! https://britishfloristassociation.org/bfa-awards-2025/

Nominations close 27th May – don’t miss your window!

06/05/2025

🌟 After an amazing kick-off event in London, the BFA Hub Meetings are officially in full swing — and next up, we’re heading to BRISTOL! 🌟

📍 Join us at Flowervision - Bristol Ltd on Sunday 11th May for a day packed with inspiration, connection and practical floristry know-how.

We couldn’t have asked for a better start in London — a huge thanks to our brilliant main sponsors, Flowervision Group, for helping make these events possible. 💐✨

At Bristol, get ready to be wowed by live demonstrations from two incredible floral talents: 🌸 Tracey Rowbottom – trend-driven designs and sculptural creativity 🌸 Emily Elvin Persephone Violet – award-winning Master Florist bringing stunning commercial inspiration.

If London was anything to go by, you won’t want to miss Bristol!

🎟️ Tickets are on sale now – head to the Latest News section on our website to grab yours and see some of the highlights from London.

https://britishfloristassociation.org/for-the-industry/top-stories/hub-meetings-in-pictures/

See you there! 🙌

05/05/2025

⬇️ Don’t leave it too late! ⬇️

BFA Awards nominations close THIS month - how time flies!

With all the ups and downs of working in the floristry industry, the Awards are a brilliant opportunity to celebrate everything that is fabulous about our industry!

It’s our chance to showcase the best of the best! The florist that inspires you with their amazing work, the supplier who always delivers on their promises, the person that goes above and beyond ⭐⭐⭐⭐⭐

Don’t leave it to chance! You can nominate someone or even yourself. There’s absolutely nothing wrong with being proud of what you do!!

As a reminder, here are the categories:
1. Floristry Student of the Year
2. Floristry Tutor of the Year
3. Floristry Training Provider of the Year
4. Grower of the Year
5. Floristry Service Provider of the Year
6. Sundries Supplier of the Year
7. Flower Supplier of the Year
8. Local Flower Wholesaler of the Year
9. Sustainability Advocate of the Year (NEW!)
10. Wedding/Event Florist of the Year
11. Retail Florist of the Year

👉 You can find out more and nominate now - just head to the link in the bio or today’s Story. Nominations close on 27th May at 5pm.

Go Go Go! 🏃‍♀️https://britishfloristassociation.org/bfa-awards-2025/

03/05/2025

Sunday May 11th we’ll be at Flowervision - Bristol Ltd for the second of our HUB Meetings!

Are you coming?

👎 Not yet? Read to the end…
👍 Yes? You’re in for a treat!

In Bristol our two LIVE demonstrators will be - Tracy Rowbottom, who combines her career as a florist, designer and stylist with her role as sundries buyer, florist representative and trainer for Flowervision Bristol - and Emily Elvin, a certified Master Florist with 20 years’ experience across many aspects of the floral industry. She is the creative force behind Persephone Violet a successful high street florist and has three RHS Chelsea flower show medals under her belt!

Plus there's more 👇

🌱 Networking, catching up and meeting up with fellow florists.

🌱 Industry specific talks and round-table discussions ranging from sustainability to efficient ways of working

🌱 An interactive marketing session to inspire ideas for your social content.

🌱UK Florist of the Year competition heats to take part in and view, sponsored by

🌱 And, not forgetting, the delicious lunch.

A massive thanks to Flowervision Group for sponsoring all our HUB Meetings this year - making it affordable for everyone 🙌

It’s not too late to join us! Tickets start at just £10 - book now! https://britishfloristassociation.org/for-the-industry/hub-meetings-and-uk-florist-of-the-year-2025/

02/05/2025

Raise your hand if you’ve ever felt totally unmotivated in your workspace… 🙋

You’re not alone - and it might be time for a reset.

We’ve teamed up with Morgan Douglas Nuth to bring you a no-nonsense Spring Clean Checklist - not just for your shop floor, but for your whole business ⚡

Yes, we’re talking mops and marigolds – but we’re also talking strategy, systems and setting yourself up for success.

Wherever you run your floristry business from, this is the refresh you didn’t know you needed 👇

👀 Read the blog + grab the checklist 👉 https://britishfloristassociation.org/for-the-industry/top-stories/a-spring-reset-for-your-floristry-business/

30/04/2025

Could this be you?! 👇

Last year the super talented Karen from Flowers by Karen Kilmarnock, won the coveted Retail Florist of the Year category at the BFA Awards.

Karen said: "Being nominated, informing our customers of our success, and involving our community throughout the entire process was truly amazing; the support we received from everyone was fantastic. Attending the awards ceremony and FleurEx is always a highlight, offering the chance to connect with floral friends, both old and new. Winning the title was incredible, validating all our hard work and reassuring our customers that they can confidently trust us with their orders. It is great having something for the whole team to be proud of and to shout about in your local area.
I have had many opportunities come my way, since becoming winner of Retail Florist of The Year."

You've got to be in it to win it - nominations for the 2025 BFA Awards are open now! 11 different categories to choose from. You can nominate someone you think is deserving...and that includes yourself!

Learn more and nominate here 👉 https://britishfloristassociation.org/bfa-awards-2025/

What are you waiting for?? ⭐

30/04/2025

Flying the Floral Flag: Joseph Massie’s World Cup Journey – April Update ⚡

"Finally – the Q&A time is here! I mentioned in a previous update that the competition information is released by Florint only in small tranches, teasing/infuriating us competitors, but this month, I’ll receive what I often consider to be the most pivotal information of the entire competition.

My fellow competitors and I have compiled a list of questions, and now Florint’s committee will provide us with answers, helping to shape, and guide the development of our designs for the competition.

The schedules are presented in a very open manner, and it’s really down to the competitors as to how we interpret their rules, and subsequently, what we can actually design. There is a lot riding on the interpretation of the schedule, as you can imagine. It’s a big month, as we finally get some clarity on the finer points of the competition … It’s rather geeky, I know, but honestly I couldn’t be more excited!"

This month marks a real turning point for Joseph Massie, as the answers to key competition questions start to shape how his final designs will unfold for the World Cup Floral Art 2025 stage, supported by Florismart ✨

With clarity (finally!) on the horizon, the countdown feels even more real - and we can't wait to follow the next steps of Joseph’s journey towards floral world cup glory! 🏆

🌟 Wish Joseph luck below as he steps into this crucial phase of his preparation - and keep an eye out for a very exclusive look behind the scenes later this week 🙌