21/02/2024
A chemical recycling plant for textiles is coming alive! 🏭
Working together with our Marketing + Technologies Group partner company DMA Europa , for Worn Again Technologies, we embraced an innovative approach by utilising augmented reality (AR) to conduct a series of exclusive "Boutique Tours" for a select group of investors.
👉 Upon arrival, to give guests the atmosphere of a working factory, they were equipped with safety gear and introduced to the main factory floor using tablets.
👉 These devices featured a custom AR app that allowed users to view life-size, interactive 3D models of key processing equipment where the physical units will be located across the recycling line.
👉 Content hotspots offered detailed insights into specific stages of the production and recycling process.
This immersive event, held in collaboration with Sulzer Chemtech, provided a unique, engaging way to showcase the factory's potential and components before its operational launch.
Have a look: https://youtu.be/Y5Z_aWkdu8o?feature=shared
Founded in 2005, Worn Again Technologies is a forerunner in chemical recycling for textiles, transforming blended cotton and polyethylene terephthalate (PET)...