04/06/2026
๐ช๐ต๐ฎ๐ ๐ฎ ๐น๐ผ๐ฎ๐ฑ ๐ผ๐ณ ๐๐น๐ฎ๐ป๐ป๐ฒ๐น(๐)
Itโs a family or close friendโs milestone birthday. You want to treat them to something special.
You know what they love โ shopping at ๐๐ก๐๐ฃ๐ฃ๐๐ก๐จ. So, you decide a gift voucher would be perfect. ๐
This is where it goes downhillโฆ
A few weeks ago, I went to buy a voucher for our nephew who spends hours window shopping at ๐๐ก๐๐ฃ๐ฃ๐๐ก๐จ, Metrocentre. I thought this would be something that felt special, reflective of the storeโs premium image. After all, when hoodies start at ยฃ180 and coats hit ยฃ1,000, youโd expect their vouchers to match that standard. ๐ค
Instead, what we were handed looked likeโฆ a business card, and a similar quality too. No envelope. No thought. No experience or value.
Okay, they did go a step further - they rounded the corners. ๐ซจ
That got me thinking; how often do businesses overlook the small things that make a brand feel premium?
As someone who creates bespoke printed materials every day, I can tell you, presentation is everything. The texture, the finish, the packaging. These are the details that make customers feel valued.
Something ๐๐๐ก๐๐ง๐๐๐๐๐จ is good at. I'll share this experience in another post. ๐
You wouldnโt give your family member or special friend a present without gift wrapping it? So, why should we accept that from high-end brands such as ๐๐ก๐๐ฃ๐ฃ๐๐ก๐จ? Luckily, I was able to redesign it myself (perks of the job!) โ and my nephew never knew the difference.
It made me think about how many businesses underestimate the impact of good design that those everyday moments have on your brand.๐ก ๐ฌ๐ผ๐๐ฟ ๐ด๐ถ๐ณ๐ ๐๐ผ๐๐ฐ๐ต๐ฒ๐ฟ, ๐๐ต๐ฎ๐ป๐ธ-๐๐ผ๐ ๐ฐ๐ฎ๐ฟ๐ฑ, ๐ผ๐ฟ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐ท๐๐๐ ๐ฎ ๐๐ฟ๐ฎ๐ป๐๐ฎ๐ฐ๐๐ถ๐ผ๐ป โ ๐ถ๐โ๐ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ.
What does your voucher say about you? Do you remember receiving anything special?