Shades of White Bridal Boutique

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Shades of White Bridal Boutique Luxurious Cambridgeshire stockist of Justin Alexander, Willowby by Watters, Wendy Makin, Maggie Sottero and Mark Lesley. For your maids we have Motee Maids.

At Shades of White you will have a bridal experience like no other. Our stunning boutique is located on the banks of the River Great Ouse in the picturesque town of St Ives Cambridgeshire. Magnificent surroundings house an astonishing selection of Wedding Dresses from some of the worlds most renowned and multi award winning designers. We love nothing more than empowering our brides to feel their very best on their Wedding Day. Our thoughtfully selected designers include Maggie Sottero, Justin Alexander, Mark Lesley, Wendy Makin and Willowby by Watters.

04/10/2026

✨ MEET SAMIRA 🤍 ✨
Romantic, elegant and with just the right amount of sparkle… meet Samira by Rebecca Ingram 🤍
This beautiful gown is all about the details. Delicate lace is beautifully scattered across the bodice and skirt, with subtle sequins catching the light to create the most gorgeous, understated shimmer. ✨
And can we talk about that discreet basque waist? 😍
Beautifully sculpting the figure while creating a flattering, elongated silhouette — it’s one of those details that makes Samira feel effortlessly special.
But there’s even more to love…
🤍 Change your look with the matching cap sleeves — giving you the option to create a little more coverage and a completely different feel, while keeping the beautiful design perfectly cohesive.
✨ Lace
✨ Subtle sparkle
✨ A fabulous basque waist
✨ Optional matching cap sleeves
✨ And that unmistakable Rebecca Ingram elegance
Samira is proof that sometimes the most beautiful gowns are all in the details. 🤍
Would you wear Samira with or without the cap sleeves? 👇
📍 Available at Shades of White, St Ives

30/09/2026

Meet Juliet🤍

Romantic, feminine and beautifully timeless…

Introducing Juliet by Abella. - and she is every bit as dreamy as her name suggests 🤍

This gorgeous A-Line gown combines layers of soft tulle with delicate chantilly lace and intricate beaded lace appliqués, creating the most beautiful texture and dimension. The scoop neckline and delicate straps create an effortlessly feminine look, while the basque waist beautifully defines your silhouette

Juliet is the perfect balance of romance and elegance, with exquisite detail that catches your eye from@every angle.

One gown….. so many details!

📍Available at Shades of White. st Ives

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27/09/2026

New Arrival | Calverra

Introducing CALVERRA from the stunning new White & Lace collection from Milla Nova🤍

A gown made for the modern bride who wants romance, femininity and a little WOW factor. A gown that proves you don’t need lots of detail to make a statement. CALVERRA is all about the silhouette, the elegance and that undeniable bridal wow factor!

We are completely obsessed with this latest White & Lace collection from Milla Nova - and CALVERRA is just the beginning🤍

If you are looking for a wedding dress that feels effortlessly beautiful, fashion forward and truly special, this collection is one to watch.

📍Abailable at Shades of White St Ives

Ready to find ‘The One’? Book your bridal appointment and come and discover the New White & Lace collection from Milla Nova for yourself.

19/09/2026

She has arrived and she is fabulous!

Meet Ryland by - the newest beauty to arrive at shades of White St Ives

And she really I s something special
🤍crafted with exquisite chantilly lace
🤍a highly sought after basque waist creating that beautiful defined silhouette
🤍sophisticated cat-eye neckline
🤍and the most incredible chandelier beading adorning the bust line catching the light with every movement

Ryland is the perfect combination of romance elegance and modern glamour. The intricate lace, stunning waistline and show stopping beading come together to create a gown that is simply breathtaking in person

And trust me ladies you need to see her for yourself!

13/09/2026

A LITTLE SNEAK PEAK!
Today was ALL about the fabulousness that is coming to Shades of White!

Day one of the Harrogate Bridal week was all about Maggie Sottero spring 2027 collections - and let me tell you -WOW!!!
So a little apology to my 2026 and early 2027 brides…. You’re going to have to look away now because these gowns won’t be available in the boutique for you.
But for my mode-to-late 2027 and 2028 brides…. Get ready!
There are some seriously beautiful gowns on their way. Think stunning silhouettes, exquisite detailing, gorgeous fabrics and those design details that make you stop in your tracks.
This is just a sneak peak of day one….. so much more fabulousness to come.

31/08/2026

ZENON & CHLOE ▪️Hengrave Hall

What. A. Wedding 🎬

Honestly, we sometimes have to remind ourselves that this is actually our job.

We get to film the BEST couples, at the BEST venues, surrounded by people who bring ridiculous amounts of energy. Zenon & Chloe’s wedding at Hengrave Hall was all of that and more.

And can we talk about for a second?! 🤯

This place is INSANE. Every corner, every backdrop, every part of this venue just gives absolutely epic scenes from start to finish.

But a venue is only ever part of the story…

Zenon & Chloe were an absolute dream to capture. The love between these two, their family, their friends and the energy everyone brought to this day made our job ridiculously easy.

Then there was whose voice filled the ceremony so beautifully. We’ve got a little more coming on that front very soon… 👀

And when the sun went down?

absolutely DELIVERED. 🔥

A massive shoutout to who went above and beyond for us and took the time to create a custom soundtrack specifically for this wedding trailer. That sort of collaboration between suppliers is something we absolutely love, and we think it takes this film to another level.

“THIS IS MORE THAN A PARTY.
MORE THAN MUSIC.
THIS IS SWEET VIBE ENERGYYYYYY.”

Days like this remind us just how lucky we are 🙏🏼

on fire again 🔥

The best couples.
Incredible venues.
Brilliant suppliers.
And we get to capture it all and turn it into something that lives on long after the day itself.

Forever thankful for where this little business has taken us and the people it continues to put in front of our cameras.

Long may it continue ❤️

Zenon & Chloe — this is YOUR wedding trailer.

Turn it UP!!🔊🎬

▪️Venue
▪️Photographer
▪️MUA
▪️Dress
▪️Decor
▪️Singer
▪️Cake
▪️Singing Waiters
▪️Sax
▪️DJ

Kat & Ben I really don’t even know where to start. Two of the most beautiful souls and a true honour to photograph. Kat ...
10/08/2026

Kat & Ben

I really don’t even know where to start. Two of the most beautiful souls and a true honour to photograph.

Kat & Ben got married at the beautiful Holmewood Hall surrounded by the most amazing group of family, friends and the most special lil lady, their daughter Millie.

I knew from our first call that we would have the best day together and I was exactly right. Photographing their wedding day felt like photographing the wedding day of two close friends that I’ve known forever. The love that Ben & Kat share is once in a lifetime and you can see it bursting through in these photographs. In real life, it was even more special to see. It’s clear that once Millie entered their lives - their love just spread even more and getting to photograph their beautiful family of three was truly so wonderful.

A day of beautiful vows, incredible speeches, an epic first dance and a cheeky ice cream station. It was perfect from start to finish and I wish we could do it again guys!!😆💛

This is just a little sneak peek at their day and I’m reserving a whole post for some of the prep photos because we got some stunning moments that I simply have to put in their own post.

All my love guys, thank you so much for having me! ♥️

Amazing Suppliers:

Video: Josh Mills
Content:
Venue: Holmewood Hall
MUA: Kirsty Pender Wedding Makeup Artist Hertfordshire
Hair: Lindsey | Bridal Hairstylist | Leicestershire & East Midlands
Florals: Lily Cora Flowers | Cambridge wedding florist
Dress: ✨ 𝗦𝗵𝗮𝗱𝗲𝘀 𝗼𝗳 𝗪𝗵𝗶𝘁𝗲 ✨

Real Brides - my nieces ❤️Today I had the absolute pleasure of attending this perfect Wedding! Beth and Kim choose to ...
31/07/2026

Real Brides - my nieces ❤️

Today I had the absolute pleasure of attending this perfect Wedding! Beth and Kim choose to get married in Brighton just as the pride weekend celebrations start. The atmosphere in Brighton is off the charts

What an emotional day it has been, from dressing both Beth and Kim to witnessing the first look with the Dads. Many tears have been shed! Oh and the vows🥲

30/07/2026

Warning…. You might just fall in love with Athene 🤍

Some Wedding Dresses shout for attention… ATHENE by Abella Bridal simply whispers elegance.

Clean lines, luxurious fabric, a silhouette that feels effortlessly glamorous… this is the gown for brides who believe that timeless will always be in style.

Now its over to you👇🏻

Could you see yourself walking down the aisle in Athene?
🤍are you dreaming of a sleek, minimalist bridal look, or are you all about sparkle and lace?

Tell us in the comments TEAM MINIMALIST or TEAM SPARKLE

Know a bride who needs to see this? Send this reel to her, she might just have found the one!

Save this post for your dress inspiration and book your appointment at Shades to experience Athene in person

Address

4 & 5 Manor Mews, Bridge Street
St Ives
PE275UW

Opening Hours

Wednesday 10am - 8pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 9am - 6pm
Sunday 10am - 4pm

Telephone

+441480464774

Website

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