19/08/2025
We loved seeing our Account Director, Sophie Greatbanks, from Meet & Potato bring her passion for events to the Conference & Incentive Travel (C&IT) Awards judging panel this year. Here’s what inspired her most about the experience:
"𝗕𝗲𝗶𝗻𝗴 𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗷𝘂𝗱𝗴𝗲 𝘁𝗵𝗲 𝗖&𝗜𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗮 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲 𝗯𝘂𝘁 𝗮 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 𝗔𝘀 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, 𝗜’𝗺 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗶𝗺𝗺𝗲𝗿𝘀𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, 𝗯𝘂𝘁 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗷𝘂𝗱𝗴𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹 𝗴𝗮𝘃𝗲 𝗺𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗽𝗮𝘂𝘀𝗲, 𝗿𝗲𝗳𝗹𝗲𝗰𝘁, 𝗮𝗻𝗱 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.
𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗻𝗲𝘄 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. 𝗙𝗿𝗼𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹.
𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿.
𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗼𝗿𝗸 𝗱𝗶𝗱𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸 𝗴𝗼𝗼𝗱, 𝘁𝗵𝗲𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗸𝗲𝘆. 𝗠𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗲𝘃𝗲𝗻𝘁𝘀 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝘁𝗿𝘂𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀.
𝗢𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗯𝘂𝗿𝘀𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲, 𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. 𝗝𝘂𝗱𝗴𝗶𝗻𝗴 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗱 𝗺𝗲 𝗼𝗳 𝘄𝗵𝘆 𝗜 𝗳𝗲𝗹𝗹 𝗶𝗻 𝗹𝗼𝘃𝗲 𝘄𝗶𝘁𝗵 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲.
𝗛𝘂𝗴𝗲 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗻𝗼𝗺𝗶𝗻𝗲𝗲𝘀 𝗮𝗻𝗱 𝘄𝗶𝗻𝗻𝗲𝗿𝘀, 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗽𝘂𝘀𝗵𝗶𝗻𝗴 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀, 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀, 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁 𝗼𝗳 𝘂𝘀 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗯𝗶𝗴𝗴𝗲𝗿.
𝗧𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗖&𝗜𝗧 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. 𝗜 𝘄𝗮𝗹𝗸𝗲𝗱 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝗻𝗲𝘄𝗲𝗱 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗽𝗿𝗶𝗱𝗲 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲’𝗿𝗲 𝗵𝗲𝗮𝗱𝗲𝗱 𝗻𝗲𝘅𝘁."
