28/06/2021
As an artist, an online presence has never been more important. The past year in quarantine sped up changes within the industry and now audiences expect to explore an online presence before deciding if they want to see a performance or not. So whether you’re just starting your social media pages or are already established online, here are three tips for improving your presence!
1) Be cohesive. Double-check that all of your profile pictures and names are the same. Make it as easy as possible for people to find you on their platform of choice and immediately know that it’s you.
2) Post organically. When creating content for social media, you want it all to appear organic to that platform. For example, cross-posting from Instagram to Twitter will share a caption and a link to the image, but no organic image. This type of post shows your audience that you don’t actively use the platform and could discourage a person from engaging with your content or following you.
3) Mind the details. Make sure that all of your post links are correct, and if you’re using “link in bio” on Instagram, ensure that the profile link is updated regularly. When people are interested in seeing more of your content but the link doesn’t take them to the right place, it breaks down trust with your audience and makes them less likely to engage next time.
TL;DR Make it as easy as possible for people to trust you and want to engage with you. Taking care of the details helps your audience focus on what really matters: your art!
