Booth & Bloom

Booth & Bloom Boho Floral Designer

The last few weeks have been very quiet on here… and for rubbish reasons 🤍I wanted to finally explain why I’ve been a li...
27/04/2026

The last few weeks have been very quiet on here… and for rubbish reasons 🤍

I wanted to finally explain why I’ve been a little absent, as I never like to just disappear without a word.

Over the past month, I’ve been really unwell and was admitted to hospital after suffering an adrenal crisis. This is something that happens when the body isn’t producing the hormones it needs to respond to stress properly, which can be extremely serious. In simple terms, my body hasn’t been able to regulate things like it should, leaving me exhausted, unwell, and struggling with even the most normal day-to-day tasks.

It’s been a lot. Physically and mentally.

There have been days where just getting out of bed has felt like running a marathon, alongside constant fatigue, pain, and some very strange symptoms that have made everyday life feel anything but normal. I’ve needed to take that time to focus purely on getting myself stable again.

One of the hardest parts of this has been staying quiet, especially with a busy run of weddings coming up. I never wanted any of my couples to worry, but after successfully delivering a wedding yesterday (and absolutely loving being back doing what I do), it feels like the right time to be open about everything.

The good news is I am now on the right medication, being closely monitored with regular blood tests, and things are slowly improving. I’m not back to 100% just yet, but I’m in a much better place than I was a couple of weeks ago, and that’s something I’m really grateful for.

There are still a few ongoing investigations happening, so I’ll be in and out of hospital for a little while longer, but I’m hopeful things are moving in the right direction 🤍

I also just want to say a huge thank you for your patience. I know there are messages I haven’t replied to yet, and I’m so sorry for that. I will be working through everything as carefully and steadily as I can over the next few days.

And lastly… thank you for sticking around while things have been quiet. It honestly means more than you know.

I’m really looking forward to getting back to the flower world, creating beautiful things, and sharing it all with you again 🌸

Caroline x

Okay! was not expecting my phone to go quite that wild after sharing the spring wreath on my story! Clearly we are all m...
25/03/2026

Okay! was not expecting my phone to go quite that wild after sharing the spring wreath on my story! Clearly we are all more than ready to say goodbye to winter ☀️ winter on mute, spring on full volume!

Unfortunately this wreath was a custom order and has now gone to its forever door, so it isn’t available to buy… BUT if you fell in love with it, good news: spring wreaths are available to order 💐

I’ve got a pretty speedy turnaround at the moment while things are a little quieter, so if the recent sunshine has flipped your brain into full spring mode and you want your front door to match the vibe, now is a perfect time 🌿✨

All of my wreaths are a signature hybrid mix of fresh and dried materials, which means you get incredible longevity PLUS all the juicy colour, movement and texture that only fresh elements can bring. Basically: maximum pretty, minimum sadness when weeks pass and it still looks gorgeous 💛

Available in:🌼 Medium — £65🌼 Large — £75

Pop me a message to order yours and give your door its seasonal glow-up 🌷🚪

Welcome to Bunny Topia 🐰✨This Easter door has turned into a full-blown bunny trail... Tiny noses, fluffy tails, a suspic...
23/03/2026

Welcome to Bunny Topia 🐰✨This Easter door has turned into a full-blown bunny trail... Tiny noses, fluffy tails, a suspicious number of carrots 🥕, pastel eggs tucked into every nook, and flowers blooming like spring pressed the fast-forward button 🌸🌼

It’s a little bit whimsical, a little bit wild, and very much giving “the Easter Bunny moved in and never left.” If you listen closely, you can almost hear the rustle of grass and the polite crunch of a carrot being nibbled somewhere inside 🐇💐

A pocket of pure springtime magic 💛

This gorgeous girl messaged me last night to let me know that, midway through March on what might actually be the sunnie...
12/03/2026

This gorgeous girl messaged me last night to let me know that, midway through March on what might actually be the sunniest day of the year so far, she’d finally decided it was probably time to throw away the Christmas wreath she made with me… four months ago. 🌿☀️

Fair. Seasons have changed. The daffs are out. Life moves on.

BUT.

This photo was taken yesterday… just before it went in the bin. And look at the state of it. Still in absolutely beautiful condition.

You’ll hear me every Christmas banging on about how my wreath classes aren’t quite like everyone else’s. And I know you’re probably all thinking yeah yeah Caroline, here she goes again, telling us she’s different.

But hello.
This is four months later.

A tiny festive monument to the quality of materials we use, the conditioning I obsessively do beforehand, and of course my master teaching skills.

(You may laugh when I say “strap those bunches in like it’s a 1950s corset” but the results speak for themselves, baby girls.)

Anyway, while I was chatting to Evie I noticed this absolute banger of a profile photo that I’ve never shared… so I’ve shamelessly nicked it.

Enjoy.

Have a beautiful Thursday, you gorgeous petal princesses 🌸

I’m off to do the first wedding of the year✌️

Something extra special?We’ve got you 🫶🏼Go on, treat yo Momma 🌸 🍰 🍝
11/03/2026

Something extra special?

We’ve got you 🫶🏼

Go on, treat yo Momma 🌸 🍰 🍝

I dunno? I just feel like work like this needs its own little corner of the internet?I keep going back and forth on it. ...
10/03/2026

I dunno? I just feel like work like this needs its own little corner of the internet?

I keep going back and forth on it. Part of me loves that everything I do lives here together. Weddings, wreath chaos, dried pieces, giant installs, the whole Booth & Bloom universe. But another part of me wonders if the bigger installation work actually deserves its own space.

Because here’s the thing I keep thinking about…

Imagine someone walks into one of the salons I’ve transformed and says, “Oh my god, who did this?” and someone says Booth & Bloom. They come over to Instagram, land on my page and… it looks like a wedding florist. Which, yes, I absolutely am. But then I panic that they might think they’ve got the wrong person because the first impression isn’t luxury floral installations for businesses and homes.

And realistically, the people opening salons, launching businesses or wanting a huge floral installation in their home probably aren’t the exact same crowd as people planning their wedding. I know there is some crossover (hello to the rare unicorns who do both), but mostly they’re very different worlds.

So now I’m sitting here wondering…

Does the installation work need its own page?
Would that make it clearer for the right people to find it?

And most importantly… if I did start a separate page for installations and salon/property work, would you all come and follow it?

This is my official shameless beg for opinions. Help a florist out.





10/03/2026

Every now and then Instagram throws you a little existential crisis. Mine arrived recently when I nearly lost this account entirely. While I was setting up a backup page and staring at a completely blank profile, it made me think about something I’ve wondered for a while…

When you land here, is it actually clear what I do?

Because yes, predominantly I’m a wedding florist. Weddings are a huge part of my work and a huge part of Booth & Bloom. But they’re not the whole story. Not even close. Behind the scenes there’s the salon transformations, the home installs, the dried pieces, the seasonal madness, the completely unhinged wreaths (not just at Christmas), and the big scale floral artwork that basically takes over my entire life for a few days at a time.

And I do sometimes wonder if that gets a bit lost here. You land on the page and it’s like “hello, wedding florist,” but you’d have to do a bit of scrolling detective work to discover that I can also completely transform a salon or fill a space with giant, slightly ridiculous floral installations.

So I’m curious what you all think…

Should it stay as one big Booth & Bloom world where weddings, installations, salon work, dried pieces and seasonal chaos all live together?

Or should I split things into two pages. One for weddings and one for large scale installs and property work?

(Spoiler alert: I absolutely love installations. Give me ladders, zip ties, questionable structural decisions and a pile of flowers and I’m basically living my best life. Half the time it feels like I’m channeling Neil Buchanan from Art Attack… building something slightly unhinged out of random materials… except the materials are flowers.)

Tell me what you think. One page… or two?





Apparently I accidentally started a collection last year… venue toilet selfies. 🚻✨Didn’t even realise it was a thing unt...
08/03/2026

Apparently I accidentally started a collection last year… venue toilet selfies. 🚻✨

Didn’t even realise it was a thing until I was scrolling back through my camera roll and noticed a surprising number of selfies taken in some very beautiful, very fancy toilets at some absolutely gorgeous venues. Marble sinks, flattering lighting, the occasional dramatic mirror moment… honestly quite the portfolio 📸

And I cannot wait to add to it again.

First wedding of the year next week and I’m so excited. Such a lovely couple, a beautiful venue, and some brilliant suppliers on the team too which always makes the day even better. It’s going to be a very classic palette, lots of whites and greens, but with long-stemmed florals and the most gorgeous flowing silk ribbons which I already know are going to look dreamy.

A couple of weddings coming up this month and plenty more throughout the year, and I’m really excited to get back into the swing of wedding season again.

I do still have some limited availability for 2026 though, so if you’re getting married and haven’t booked your florist yet… you know where I am. 💐

The Booth & Bloom Mother’s Day collection is now live. Wild, expressive, art-led florals in your choice of brights or so...
27/02/2026

The Booth & Bloom Mother’s Day collection is now live. Wild, expressive, art-led florals in your choice of brights or soft neutrals, available as luxe boxed bouquets (in water, gift-ready) or statement vases for that full “wow” moment.

Everything is made by hand, by me, so as always… spaces are limited. Once I’m fully booked, that’s it. And if previous years are anything to go by, I usually sell out 🙂 (thank you, thank you 🙏🏼)

If you’re planning to treat your mum (or someone who deserves something special), now’s your moment 🤍 it’s one of the only times of year I offer gift bouquets!

Mother’s Day collection is ready to go live tonight 🌸✨ I’ve been deep in promos and prep all day getting everything just...
27/02/2026

Mother’s Day collection is ready to go live tonight 🌸✨ I’ve been deep in promos and prep all day getting everything just right for you.

But just before all that, I was chatting with a lovely new potential bride today about artificial and dried mixes in rich, autumnal tones… which sent me down a little rabbit hole looking for these beauties from Evie & Ben’s wedding 🍂

And then I realised… I’ve never actually shared these on here either 🤯 so here they are. A little moment of warm, earthy magic.

Enjoy, and I’ll see you all later for the Mother’s Day release 💐

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Sheffield
S214DJ

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