At Project 100 (est. 1990) we are a sports marketing agency specialising in motorracing and adventure sport. For over 20 years, our approach - the continuous vocation to exceed client's expectations and our follow-through expertise - has enabled us to create, organise and provide dynamic products to both individual customers and the corporate world alike
• We source and manage successful sponsorships for individual sportsmen and women, teams and corporate clients - on land, at sea and in the air
• Design and execute effective support programmes - driving and magnifying the sponsorship investment to create an extraordinary impact
• Build on the powerful metaphor of sport to develop and implement dynamic corporate promotional activities, meetings and events
• Create 'once in a lifetime' participation events that enable individuals to take part in their own 'quest for adventure'
The core of our VIP hospitality offering every year since 1991 is Le Mans 24 Hours, where our back stage approach offers a unique ambiance - a ‘rub-elbows-with-race-drivers’ experience. We also arrange accommodation for a significant number of teams and guests for the pre-qualifying, test and race weeks during Le Mans 24 Hours. Drivers that we manage race in a wide variety of categories, including the British Touring Car Championship, national and international GT’s and sports prototypes. A key element is our work to build viable packages working closely with teams and drivers to create financially viable but highly competitive programmes. Our track record in successfully managing sponsorship programmes includes:
- Virgin Atlantic (Steve Fossett)
- PlayStation (Steve Fossett and Sportscars)
- Financial Times (Le Mans 24 Hours)
- Crawford Doors(Sportscars, Touring Cars, etc.)
- Gulf (Le Mans 24 Hours)
- Unisys (Le Mans 24 Hours)
Since no brief is the same everything we do is bespoke, and that is the way we like it.
