What Alice Wore Bridal

27/08/2025

Congratulations to our beautiful bride Megan ✨

Megan looked absolutely breathtaking in her gown from What Alice Wore Bridal, celebrating her special day at the stunning .castle 🤍

We are so honoured to have been part of your bridal journey — you were a vision from start to finish! Wishing you and Nick a lifetime of love and happiness as Mr & Mrs Calladine 🥂💍

Photography: .of.corks.photo
Hair:
Makeup:
Flowers:
Cake:

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

07/08/2025

We are searching for a Bridal Sales Stylist Superstar to join our team ♢

If you have fashion, sales, bridal experience or all of the above, and think this could be your next perfect move, send a DM with your email address and we’ll ping the full Job Description. Excerpt from the JD is below ❤

Position: Fun, fashion-focussed and fabulous Bridal Store Sales Stylist

16 hours a week guaranteed with more hours if desired, with lots of room for growth, flexibility and longevity.

*This role will require Saturday work*

Personality and dedication to the Bride and her chosen vibe is everything. You must be personable, upbeat, love fashion but also zero in on what flatters, know how to ‘read a room’ and live for the variety of tasks that working for an Independent Retailer will bring.

Essential Qualities for Bridal Store Sales Stylist:

3 years+ experience in Sales, Fashion Retail, Fashion Buying, Styling or Bridal

Swipe for our New In .thelabel gowns you could be showing to our gorgeous brides —>

____________________________________

17/07/2025

25/06/2025

WAW BRIDE ✨

There’s just something extra special about seeing one of our gowns come to life 🤍

Our beautiful bride looked absolutely radiant on her big day, and we couldn’t be more obsessed with how her dream dress from What Alice Wore Bridal came together.

Real moments. Real love. Real brides.
✨ This is what it’s all about ✨

santorini.renia



x

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

20/06/2025

NEW ARRIVALS ✨

They’re giving modern, clean girl vibes and we LOVE IT!

You can book your appointment today via the link in our bio or send us a DM!

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

18/06/2025

WAW BRIDE ✨

We’re absolutely in love with how stunning Lilly looked on her wedding day! From the moment she stepped into the dress, we knew it was the one.

Elegant, effortless, and full of joy—just like her big day.

Lilly, it was an honour to be part of your bridal journey. Wishing you and your love a lifetime of happiness, laughter, and unforgettable moments 🤍


hair
make up
flowers
dress
suit
cake
venue
photographer

Are you ready to form your wedding dress?

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

13/06/2025

Which understated beauty would you choose from our collection? 🤍

At What Alice Wore Bridal, we’re all about effortless elegance — clean lines, minimal detail, and timeless silhouettes that let you shine ✨

Click the link in our bio to book and explore the full collection and find your perfect match 🫶🏼

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

11/06/2025

🌍✨ For the Zavana Bridal bride — bold, beautiful, and unapologetically her.

From runways to real weddings around the world, Zavana Bridal gowns are made to turn heads and tell your story. Luxe fabrics, jaw-dropping details, and silhouettes that celebrate you.

At What Alice Wore, we’re proud to stock Zavana in both our made-to-order and sample sale collections — because dream dresses should be as accessible as they are unforgettable. 💫

If you’re looking for your wedding dress 👇

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

06/06/2025

WAW BRIDE ✨

The moment we’ve been waiting for… 🥹✨

Congratulations to our stunning bride Molly — seeing you in your gown on your big day has truly taken our breath away.
You looked like magic, and it was an honour to be a small part of your love story. 💍🤍

Wishing you both a lifetime of laughter, love, and happily ever afters 🥂

Photographer
Venue
Dress
Hair and make-up
Flowers
Cake
Harpist .harpist
Band

If you’re looking for your wedding dress 👇

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

02/06/2025

WAW BRIDE ✨

Our beautiful bride Nicole, It was such a joy to be part of your bridal journey — you looked absolutely breathtaking and radiated pure happiness from the moment you stepped into the boutique.

Thank you for trusting us to help you find the dress. Wishing you a lifetime of love, laughter, and unforgettable memories 💍🤍

The amazing team;

Photographer
Bride and groom
Venue
Second shooter .photography
Content creator
Florist .kate.flowers
Dress
Styling and decor
Makeup .mua
Hair
Wedding stationary
Cake
Additional signage .co.uk
Bridesmaid dresses
Wedding newspaper

If you’re looking for your wedding dress 👇

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

19/05/2025

We recently saw that 69% of brides prioritise personalisation in the wedding journey — is this important to you?

We always strive to make every brides appointment special and personal to her, we flow styling & supporting every bride!

Here we share some of our fave accessories to personalise, do you have something you are planning to engrave?

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day

14/05/2025

💥 JUST £1000 AND UNDER 💥
A peak at some of the gowns!!
Book early to get first dibs girls 💁🏼‍♀️

We’re opening our rails for two exclusive evenings packed with 40-50 designer sample gowns, all priced at £1,000 or under! 👰‍♀️✨

🗓 Thursday 12th & Friday 13th June
🕰 12pm – 7:30pm (30-minute slots)
👭 Bride + 1 guest
💷 Gowns from £500–£1,000, with most between £800–£1,000
📏 Sizes 8–14
📌 Samples sold as seen – non-refundable
👗 Gown bag & hanger included
💡 Strictly for brides who know what they’re looking for – not suitable for casual try-ons
💻 £10 booking fee to secure your appointment (redeemable or transferable if no luck on the day)

This is your chance to find the dress at an amazing price, without the weekend crowds. First come, first served – call to book and we’ll send your payment link.

Let’s get you saying YES for less 💍
Keep your 👀 on our page for dress drops of what will be available!

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Wedding Dresses | Bridal Gowns | Bride | Wedding Day