Wimena Sport

Wimena Sport Highlighting and sharing stories of women, working and participating in all aspects of sport.

To the incredible women across MENA and beyond who continue to lead, inspire and break barriers, wishing you peace, joy ...
20/03/2026

To the incredible women across MENA and beyond who continue to lead, inspire and break barriers, wishing you peace, joy and success.

πŸŒ™ Eid Mubarak

24/02/2026

WiMENA Game Changers series on SKY!!

Information about our Riyadh conference was broadcast on Sky to 105 territories with a household reach of 288million! A huge moment for WiMENA!
πŸ’œ

20/02/2026

While in Riyadh for the WiMENA Game Changers event, our founders Laura and Tara were honoured with an invitation to attend the Saudi Cup Meet - thanks to Sophie Able. And what an experience it turned out to be.

Set against the incredible backdrop of King Abdulaziz Racecourse, the Saudi Cup is not just one of the most prestigious horse racing events in the world but also the richest. The meet, which includes one race with 20 million dollar purse, continues to attract the very best talent from across the global racing community and shines an increasingly important spotlight on the role of women within the sport.

For Laura, the evening became even more memorable when she quite literally bumped into one of her sporting heroes, Hollie Doyle.

Hollie is widely regarded as one of the most successful female jockeys in British racing history. In 2019 she broke the record for the most winners ridden by a female jockey in a single year in Britain with 116 wins, and in 2020 she became the first female jockey to ride five winners on a single British racecard. That same year she was crowned Sunday Times Sportswoman of the Year and went on to be awarded an OBE in 2021 for services to horseracing.

19/02/2026

Sharing a short montage from an unforgettable day at Riyadh Golf Club πŸ’œ πŸŒβ€β™€οΈ

Thank you to every attendee, every panellist, every partner and every sponsor who made this possible. Your belief, your energy and your commitment are what move this movement forward.

Events like this do more than fill a room. They spark ambition. They build networks. They give confidence. They create momentum.

To our partners and sponsors featured here, and to every woman and ally who joined us, thank you. This is how we change the game.

A huge thank you to Bennett, Leanne Arnold and Charlotte Austwick for opening and closing the day with such insight.It...
18/02/2026

A huge thank you to Bennett, Leanne Arnold and Charlotte Austwick for opening and closing the day with such insight.

It was inspiring to hear Nicola reflect on her first ever visit to Saudi Arabia. The experience clearly meant a great deal to her, and she spoke openly about what she learned and how much she valued the exchange.

That is what makes WiMENA special. It is not one directional. It is not about one group teaching another. It is a genuine two way relationship where all women grow, learn and expand their perspective together.



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Our Sporting Role Models Panel was an incredible and deeply honest conversation about what it really takes to step into ...
18/02/2026

Our Sporting Role Models Panel was an incredible and deeply honest conversation about what it really takes to step into sport and stay there.

We heard how each panellist first found their way in, the barriers they faced, and the immense pride and joy that sport has brought into their lives. From building discipline, improving organisation and resilience to making their families proud, the impact went far beyond competition.

Hanna Riehle shared the moment she saw the call to sign up for the first women’s rally in Saudi Arabia. She texted a friend almost on impulse and that single message set everything in motion. A simple decision that became part of history. It was such a powerful reminder that sometimes change starts with saying yes.

Kariman Abuljadayel spoke movingly about her ambition to represent Saudi Arabia at the Olympics and the very real challenges she faced along the way. At one point she could not even find a sporting hijab that would allow her to compete comfortably. Today the world, the industry and sport itself are evolving. Innovation, visibility and inclusion are shifting what is possible for female athletes everywhere.

A standout moment was also hearing from Ameera Marghalani and seeing the Saudi women’s rugby team who joined us in the room. Just a few years ago the sport did not exist for women in the Kingdom. Now it is growing fast, supported by strong male allies including SURJ Sports Investment and the Saudi Arabian Rugby Federation. Progress like this does not happen alone.

This panel was about courage, ambition and momentum. And it was a reminder that sport does not just change individuals. It changes society.

Our first panel at the Game Changers event in Riyadh, Breaking Boundaries, set the tone for the day.Moderated by Kate Bu...
18/02/2026

Our first panel at the Game Changers event in Riyadh, Breaking Boundaries, set the tone for the day.

Moderated by Kate Burton, the conversation explored the rapidly growing opportunities across the Middle East not just for athletes, but for women who want to build careers across the entire sporting ecosystem. From governance to marketing, investment to performance, the landscape is expanding and the doors are opening wider than ever before.

What made this panel so powerful was the honesty around personal journeys. Each speaker shared how they found their place within the broader sport ecosystem, what inspired them, and how the region is creating space for women to step into leadership roles that simply did not exist at scale a decade ago.

The message was clear. The opportunities are real. They are growing. And women are stepping into them with confidence and ambition.

Stage is set! We are all ready to kick off Game changers at Riyadh Golf Club! ⛳️
12/02/2026

Stage is set! We are all ready to kick off Game changers at Riyadh Golf Club! ⛳️

πŸ”” 𝐏𝐀𝐍𝐄𝐋 π€πππŽπ”ππ‚π„πŒπ„ππ“ | 𝐏𝐀𝐍𝐄𝐋 1Breaking Boundaries: From Grassroots to the Boardroom to the Fairways πŸŒβ€β™€οΈ We’re proud to ...
10/02/2026

πŸ”” 𝐏𝐀𝐍𝐄𝐋 π€πππŽπ”ππ‚π„πŒπ„ππ“ | 𝐏𝐀𝐍𝐄𝐋 1

Breaking Boundaries: From Grassroots to the Boardroom to the Fairways πŸŒβ€β™€οΈ

We’re proud to announce Panel 1 of the Wimena Game Changers Series, taking place on 12 February at , alongside the .

This opening panel will explore what it truly means to break boundaries β€” across sport, leadership, investment and society β€” and how women are reshaping systems that were never originally designed for them.

🎀 Moderator: Cassandra Heilbronn

CEO, former Sports & Corporate Risk Lawyer, and one of the Middle East’s most respected voices in governance, leadership and women’s advancement.

πŸŽ™ Panellists

Katy Storie: Director of Sport, Newcastle University & Founder of Empowered Sport Leaders

A global sport leader with deep GCC experience, Katy has spent more than two decades building female leadership pathways β€” including delivering Future Female Leaders programmes to over 1,100 women across Saudi Arabia.

Captain Razan Al-Ajmi First Saudi Female Skydiver & Business Owner

A true trailblazer, Razan broke into a male-dominated sport and went on to co-found a skydiving agency, empowering others to experience freedom, courage and possibility. Her story is a powerful symbol of what it means to soar β€” literally and figuratively.

Norah Bin Khathllan: Director of Marketing & Communications, SURJ Sports Investment

A strategic communications and brand leader shaping the future of sport investment in Saudi Arabia, Norah leads initiatives aligned with Vision 2030, drawing on experience across sport, tourism, culture and national transformation.

Together, this panel brings athletes, executives, investors and system-builders into one conversation β€” examining leadership, resilience, visibility and what it takes to create lasting change.

Last chance to sign up at the link in bio!

🚨🚨🚨 ONLY 1 DAY LEFT TO REGISTER 🚨🚨🚨On Thursday at Riyadh Golf Club, join us for π†πšπ¦πž π‚π‘πšπ§π πžπ«π¬: 𝐅𝐫𝐨𝐦 π†π«πšπ¬π¬π«π¨π¨π­π¬ 𝐭𝐨 𝐭𝐑𝐞 𝐁𝐨...
10/02/2026

🚨🚨🚨 ONLY 1 DAY LEFT TO REGISTER 🚨🚨🚨

On Thursday at Riyadh Golf Club, join us for π†πšπ¦πž π‚π‘πšπ§π πžπ«π¬: 𝐅𝐫𝐨𝐦 π†π«πšπ¬π¬π«π¨π¨π­π¬ 𝐭𝐨 𝐭𝐑𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐭𝐨 𝐭𝐑𝐞 π…πšπ’π«π°πšπ²π¬ β€” a powerful gathering of women shaping the future of leadership through sport.

Because the future of women’s sport isn’t just played on the course β€” it’s built in the rooms where decisions are made.

πŸ“ Riyadh Golf Club
πŸ—“ 12 Feb 2026
🎟 Register now -Link in our Bio!

PIF

We are delighted to announce Nicola Bennett as our Opening Speaker for the Wimena Game Changers Series: From Grassroots ...
10/02/2026

We are delighted to announce Nicola Bennett as our Opening Speaker for the Wimena Game Changers Series: From Grassroots to the Boardroom to the Fairways, taking place on 12 February at Riyadh Golf Club.

Born and based in London, Nicola’s journey is one of resilience, reinvention and impact. Rising from an ordinary background to become one of the UK’s most recognisable professional golfers, Nicola is also a sought-after motivational speaker, leadership coach and advocate for diversity in sport.

As the only Black female PGA Coach in the UK, Nicola has not only broken barriers β€” she has built pathways. She leads the most successful women’s golf programme in the country and serves as an ambassador for The Golf Foundation, while working across the corporate golf industry to drive meaningful change.

Nicola’s keynote will explore mastering performance, leadership and communication through neuroscience-led approaches, authenticity and what she powerfully calls β€œadversity muscles” β€” the mindset and resilience required to lead under pressure.

Her story, insights and presence will set the tone for a truly transformational day.

πŸ“ Riyadh Golf Club
πŸ—“ 12 February 2026

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