15/08/2025
China Outbound and Inbound Travel Market (COITM) is an annual travel trade show in Beijing, positioned to build a high-quality B2B platform for cooperation between overseas travel resource suppliers and Chinese outbound tour operators. It will also provide opportunities for Chinese travel and tourism resource suppliers to promote inbound travel and to connect with overseas travel trade buyers.
The inaugural of COITM will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing. It is projected to attract over 300 exhibitors from 50 destinations including overseas national tourism boards, embassies, destination promotion agencies, attractions, travel agencies, airlines, hotels, tourism technology enterprises, digital marketing platforms and Chinese domestic travel resources will participate at COITM, and a visitor audience of over 4,000 trade visitors/buyers will be invited from all over the world.
Paralleled with the exhibition, the COITM Conference and Forum will take place with the core themes such as "Chinese Outbound Travel", "Chinese Inbound Travel", "Tourism Technology" and "Outbound Tourism Investment".
