16/10/2026
How do you make an advert for a chopping board... without people getting bored? 🪵🎬
Turns out, you don’t just film a board.
You think about movement. Texture. Light. Sound. Every detail that makes an everyday product feel premium and genuinely desirable.
For this 30-second launch film, we wanted to showcase what makes MEATER’s wooden cutting board different—from its reversible design to the integrated juice groove and pour spout—while keeping the pace engaging from the first frame to the last.
It’s always a fun creative challenge taking an everyday product and finding a fresh way to tell its story.
Sometimes the simplest products make for the most rewarding shoots.
🎬 Video Production: .productions
🏢 Client: MEATER
📝 Project: MEATER Wooden Cutting Board Launch