05/11/2025
What I’ve learned flower farming (so far!)👇
After 15+ years of running a flower farm, I can tell you — every single one of these lessons was learned the hard way.
1️⃣ No strategy – I used to plant what I loved, not what made sense for the business. Now every crop has a purpose.
2️⃣ Avoiding the numbers – Profit margins matter just as much as petals. Know your costs.
3️⃣ Not knowing your customer – I once grew for “everyone” and sold to no one. The magic happens when you really know who you’re growing for.
4️⃣ Saying yes to everything – From markets to weddings to workshops… I burned out trying to be everywhere. Focus is power.
5️⃣ No marketing plan – Beautiful flowers don’t sell themselves. A consistent plan beats last-minute panic every time.
6️⃣ Fear stops visibility – I hid behind the flowers instead of showing my face. People buy from people — not just pretty blooms.
7️⃣ No production planning – Succession sowing, rotation, staffing… all learned from chaos in the early years!
8️⃣ Competition mindset – The biggest shift? Realising collaboration always beats comparison.
9️⃣ Business runs you – If you don’t set boundaries, your farm will eat your weekends (and your sanity).
🔟 Doing it alone – Asking for help isn’t weakness. It’s how your business — and you — actually grow.
🎧 That’s exactly what this week’s podcast episode is all about — the biggest mistakes I’ve made and the lessons I’ve learned along the way.
If you’d like to listen and hear more of my tips, comment the word ‘PODCAST’ below and I’ll send you the link.
🌱 And very soon, I’ve got something special coming for all you flower farmers to keep learning from all of my mistakes and lessons… stay tuned!
