JDL Events

16/10/2026

🎄✨ CHRISTMAS MARKET STALL ADVICE EVERY TRADER NEEDS! ✨🎄

Christmas markets are coming thick and fast, and if you want to make the most of your bookings, now is the time to get prepared! 🎅🏼

Because let’s be honest… you can have the most beautiful stall in the world, but if customers walk past without stopping, you’re missing out on sales!

Here are my top tips to help you make your stall stand out this Christmas 👇

🎁 1. MAKE IT LOOK LIKE CHRISTMAS!
You don’t need to spend a fortune on decorations, but a few festive touches, warm lighting and seasonal colours can make your stall feel inviting. Think fairy lights, garlands, and a little bit of sparkle! ✨

💡 2. LIGHTING IS YOUR BEST FRIEND
Winter markets can be dark, gloomy and outdoorsy! Good lighting makes your products easier to see and helps create that cosy Christmas feel. Just make sure your lights and cables are suitable for outdoor use where needed.

👀 3. SELL THE BENEFITS, NOT JUST THE PRODUCT
Customers need to know why they should buy from you. Is it handmade? Personalised? A perfect stocking filler? A unique gift for someone who has everything? Make it obvious!

🎄 4. HAVE GIFT IDEAS READY
People love an easy gift! Create sections for stocking fillers, gifts under £10, gifts for teachers, gifts for children or presents for those tricky-to-buy-for people.

📱 5. TELL PEOPLE WHERE YOU’LL BE!
Don’t just post once and hope for the best. Share your event dates, sneak peeks, new products, gift ideas and behind-the-scenes preparations. Give people a reason to come and find you.

🛍️ 6. MAKE YOUR STALL EASY TO SHOP
Avoid overcrowding your table. Display products at different heights, keep popular items accessible and make sure customers can see what you sell without having to rummage through everything.

🧣 7. PREPARE FOR THE BRITISH WINTER!
And finally…If you’re outdoors, bring warm layers, waterproofs, suitable footwear and secure your gazebo properly. Follow the event organiser’s safety requirements, including any specified gazebo weights.

15/10/2026

Market traders… tell me you’ve done this without telling me you’ve done this. 😂👇

You’ve read the application form 17 times.
You’ve analysed the crowd.
You’ve checked the location.
You’ve stalked last year’s photos.
You’ve convinced yourself your products might not be quite right for that particular audience.

And then… you go back to the application one last time to think about it.

APPLICATIONS CLOSED. 🤦‍♀️

Listen, we absolutely believe in doing your research before spending your hard-earned money on a stall. At JDL, we encourage you to look into events before booking!

BUT… there’s a difference between doing your homework and overthinking yourself right out of an opportunity. 👀

And with Christmas markets and light switch-ons? Waiting too long can mean missing out altogether. 🎄

🚨 CHRISTMAS DATES NOT TO MISS WITH JDL EVENTS! 🚨

✨ Saturday 21st November – Whitchurch Light Switch On
✨ Saturday 28th November – Crewe Light Switch On, 1–6pm
✨ Saturday 28th November – Madeley Light Switch On, 1–5pm

These are the dates you need to be looking at NOW! Our Christmas events are popular, and spaces are going quickly. Don’t leave it until everyone’s posting their festive stall photos to wish you’d applied! 🎅🏼

Here’s your reminder to:

✅ Do your research.
✅ Check the costs and make sure the event suits your business.
✅ Get your application in before the deadline.
✅ Back yourself and give your business a chance!

You will never know exactly how an event will perform. You can research the footfall, the audience, the location and the marketing… but sometimes you just have to take a breath and go for it.

Your products don’t have to appeal to every single person walking past. You just need to get them in front of the RIGHT people. ❤️

The perfect event for your business might be the one you talked yourself out of booking.

So, are you a book-it-and-back-yourself trader, or a spend-three-weeks-overthinking-it trader? 😂👇

🎄 Don’t miss your chance to be part of Christmas with JDL Events. Head to www.jdlevents.co.uk to check availability and apply!

14/10/2026

My JDL organiser flex? 👀👇

I’ve built a market community where local makers celebrate each other’s wins, share advice, offer a helping hand and genuinely WANT to see each other succeed. ❤️

Because at JDL, you’re not just a gazebo in a field or another stall paying a pitch fee. You’re part of a community. 🫶🏼

It’s the trader who helps you put your gazebo up when the wind is trying to send it to the next postcode. 🌬️😂

The maker who recommends your products to a customer, even when they sell something similar.

And the friendships that start with a quick hello over a table and turn into people you genuinely root for.

Because local markets should be about MORE than competing for the best corner. 👏🏼

There’s room for more than one brilliant business. Someone else’s success doesn’t make yours any less valuable, and sharing advice doesn’t mean giving away your secret to success.

That’s the kind of community I want JDL to be known for. Not just great events, but a place where traders feel supported, welcomed and part of something bigger.

Let’s hear it for the traders who compete with kindness and understand that we’re all better when we lift each other up. 🛍️✨

Shop local. Support small. Build community. That’s JDL ❤️

13/10/2026

🎄✨ LAST FEW SPACES REMAINING AT OUR LIGHT SWITCH ON EVENTS! ✨🎄

Traders, this is your nudge! 👀🎪

Our Christmas Light Switch On events are filling up fast, and there are now only a few spaces left for those wanting to be part of the festive magic! 🎅🏼🎁

These events are a brilliant opportunity to get your business in front of the crowds, showcase your products and be part of some fantastic community celebrations as we kick off the Christmas season. ❤️

✨ Where you can find us:

🎄 Whitchurch Light Switch On
📅 Saturday 21st November 2026

🎄 Crewe Light Switch On
📅 Saturday 28th November 2026
⏰ 1pm–6pm

🎄 Madeley Light Switch On
📅 Saturday 28th November 2026
⏰ 1pm–5pm

Whether your selling gifts, treats, festive goodies or something completely unique, we’d love to have you join us! 🛍️

⚠️ Don’t leave it until the last minute — once those final spaces are gone, they’re gone!

🎪 Head to www.jdlevents.co.uk to find out more and secure your space.

Let’s make this Christmas one to remember! 🎄❤️

12/10/2026

This one’s for you. ❤️

Because I know that feeling. You start questioning your products, your prices, your stall, your business… when sometimes, the event just wasn’t the right fit.

So, here’s how I’d pick your next market if I were starting from scratch. 👇

🔎 1. Research the event, not just the postcode.

A busy town doesn’t automatically mean a busy market. Look at what else is happening locally, whether the event has a reason to draw people in, and who the organisers are actually trying to attract.

👀 2. Look beyond the pretty photos.

A packed-looking market photo doesn’t tell you everything. Ask about expected footfall, previous events, marketing, entertainment and what the organiser does to encourage people to attend.

💷 3. Work out whether the numbers make sense.

Stall fee, travel, stock, parking, fuel and your time all count. How much do you need to sell just to break even? And is the event likely to attract customers who will actually buy what you sell?

📣 4. Check how the event is being promoted.

Are the traders being introduced? Are customers being given reasons to visit? Is there excitement building before the day, or does the event seem to rely on traders doing all the promotion themselves?

🤝 5. Talk to the organiser.

This one is BIG for me.

Do they answer your questions? Do they seem genuinely interested in your business? Will they communicate with you before the event and check in with you on the day?

You deserve an organiser who sees you as more than a stall fee.

And yes, we all want sales. Of course we do!

But there’s something special about being surrounded by people who understand the 5am alarms, the weather panic, the gazebo battles, and the emotional rollercoaster of running a small business.

And that’s exactly why community matters at JDL.

I never want traders to feel like just another gazebo in a field or town centre. I want you to feel welcomed, supported and part of something.

So, before you book your next market, do your research. Ask questions. Trust your gut. And remember that one quiet event doesn’t define your business. ❤️

11/10/2026

Remember behind every event are hours of planning, difficult decisions, worries nobody sees, risks I’ve taken, lessons I’ve learned and moments where I’ve had to back myself even when I wasn’t entirely sure of the outcome.

And that’s the bit we don’t always talk about when we talk about running a business.

You can be proud of what you’ve built and still want more.
You can love what you do and still have days where you question yourself.
You can be grateful for how far you’ve come and still dream of something bigger.

Both things can be true. ❤️

So, if you’re a small business owner, a market trader, a parent building something around family life, or someone quietly working towards a dream that feels a million miles away…

Please take a moment today to look back.

Look at the progress you’ve made.

Don’t let being so focused on your next chapter stop you from celebrating the one you’re in.

I’m sharing this as much for myself as anyone else, because sometimes we all need that little reminder.

Look how far you’ve come. Look what you’ve built. And please, give yourself a bit of credit. 🥹🙌❤️

Here’s to everything JDL has achieved so far… and everything that’s still to come. 🚀✨

10/10/2026

🛍️ JDL’s unofficial guide to surviving the market world:

1. Research a market before paying your stall fee.
2. Don’t assume a busy event means busy sales for everyone.
3. Make your stall look inviting from a distance.
4. Price your products properly. Your running a business, not a charity.
5. Talk to people. Sitting behind your table scrolling won’t sell your products.
6. Use social media to tell people where you’ll be BEFORE market day.
7. Take photos and videos while you’re there. Future you will thank you.
8. Bring weights for your gazebo. The British weather does not care about your plans. 😂🌧️
9. Don’t judge your entire business on one bad trading day.
10. Watch what works for other traders, but don’t copy their whole business.
11. Build relationships with organisers. We’re people, not just the ones sending invoices! 🤣
12. Keep showing up. Consistency matters.
13. Support other small businesses. Your fellow traders aren’t automatically your competition.
14. Ask questions. Nobody starts out knowing everything.
15. Remember that a market is about more than just the sales you make on the day.

And the biggest one?

❤️ Don’t be afraid to share what you know.

If another trader asks for advice, help them. If you’ve learned something the hard way, share it. If you’ve found something that works, tell them.

There’s room for more small businesses to succeed, and I’d much rather see traders supporting each other than struggling in silence.

That’s what the market community should be about. 🙌🏼

And yes, if you message JDL asking for advice, expect an essay. You’ve been warned. 😂📲

09/10/2026

❄️🎄 A QUICK REMINDER OF OUR WINTER DATES! 🎄❄️

The countdown to Christmas is ON, and JDL Events have got a busy few months ahead! 🛍️❤️

Whether you’re joining us as a trader or coming along to shop local, support small businesses and soak up the festive atmosphere, here’s where you’ll find us! 👇

📍 OUR UPCOMING WINTER DATES 🎅✨

🎄Saturday 7th November– Nantwich Square- FULL FOR TRADERS
🎄 Saturday 21st November – Whitchurch Christmas Light Switch On
🎄 Saturday 28th November – Crewe & Madeley Christmas Light Switch On
🎄Saturday 5th December –Nantwich Square- FULL FOR TRADERS

🛍️ TRADERS: If you’ve been thinking about booking a stall, now’s the time! Some dates are already FULL, so don’t leave it until the last minute.

❤️ SHOP LOCAL. SUPPORT SMALL. MAKE MEMORIES.

Save this post, share it with a friend and keep those dates free! We can’t wait to see you all. 🙌

08/10/2026

I USED TO THINK I HAD TO MAKE MY GOALS SOUND… NICER 😂

Like I had to say I was “just doing it for the community” or “because I love supporting local businesses.”

And I DO. ❤️

But do you know what?

I also want the BIG, LOUD, AMBITIOUS VERSION of this life.

I want JDL events packed out.
I want traders saying, “That was our best market yet.”
I want town centres FULL.
I want events people actually plan their weekends around.
I want to create opportunities that genuinely change someone’s business.
I want to be the reason someone thinks, “Maybe I CAN make this my full-time job.”

And yes…

I want to be checking the event numbers before I’ve even had my first biscuit. 😂☕️

Is it a bit cheeky to say that out loud?

Maybe.

But why are we so scared of admitting we want MORE?

More impact.
More growth.
More traders succeeding.
More people discovering brilliant local businesses.
More events that people talk about long after the gazebos come down.

Because if we’re not aiming for the version that fills towns, creates opportunities and changes lives…

WHAT ARE WE ACTUALLY AIMING FOR? 👀

So I’m keeping the big goals.

Your turn…

👇 What’s the goal you’re usually too polite to say out loud?

07/10/2026