20/10/2024
Geddaaaacuppaaaaa dearssss it’s (brand) story time…
Behind every smile is a story….here’s mine.
Sometimes I’m hesitant to share such a deep part of myself because I understand that you may just wanna come here for positive vibesss & wedding tingsssss.
But we each have a story to tell.
We are each made up of many chapters.
& I’m quite the advocate for keeping things real.
So here is my story….
In 2020 I was about to step into my most successful year of my entire creative career.
But that year everything changed.
I lost my mum, my photography business & my entire life as I knew it.
My world collapsed to circumstances beyond my control.
I spent the next few years grieving the loss of my entire life. I lost any ability to think creatively. It’s like my body shut down to handle the grief.
The start of the *unbecoming* and unraveling of everything I once identified with.
Things started to change when I started to slowly surrender.
Synchronicities started.
Intuitive impulses.
Which led me to starting this year in India.
I went with the intention to realign myself.
During my time there I had a deeeep spiritual experience during a meditation practice.
It shook me to the very core.
This encounter *changed my life* and has been transforming my life ever since.
Inspiration started presenting itself to me, but something felt incredibly different.
Following on from this I had an incredibly strong desire to create a brand.
To continue on the path of being Joanne Jacobs Foto no longer felt aligned.
But what would I call myself?
To be continued…
J J 🤍