Nobull

Nobull We're straight-talking, multichannel communications experts, helping B2B and B2C clients of any size

We’re straight-talking, multichannel marketing experts, providing B2B and B2C multichannel solutions that transform clever concepts into commercial success.

It’s a big week for our Senior Associate Director, Kally Carder. Not only is she celebrating an incredible 20 years at N...
29/05/2026

It’s a big week for our Senior Associate Director, Kally Carder. Not only is she celebrating an incredible 20 years at Nobull, but on Thursday she’ll also be marrying her partner, Aaron.

Kally has been a huge part of the Nobull story over the past two decades. From expertly managing client relationships to mentoring colleagues and helping lead the team, her dedication, expertise and unwavering support have made a lasting impact across the business.
In recent years, Kally has also played a pivotal role in growing our pet, health and wellbeing portfolio, helping it flourish alongside our long-established automotive and transport specialisms.

Thank you, Kally, for everything you’ve contributed over the past 20 years. We’re incredibly grateful to have you as part of the team and wish you and Aaron a wonderful wedding day, an unforgettable honeymoon, and every happiness for the future.

Big news from the Nobull automotive team.We’re delighted to announce that we’ve been appointed to lead UK PR and media r...
21/05/2026

Big news from the Nobull automotive team.

We’re delighted to announce that we’ve been appointed to lead UK PR and media relations for new automotive manufacturer, LEPAS UK ahead of its UK launch this summer.

LEPAS is the design-led, new energy vehicle brand from global carmaker Chery International.

From brand launch activity to the debut of three new models, there’s plenty in the pipeline and we’re looking forward to helping LEPAS make a serious impact in the UK market.

A huge thanks to the LEPAS team for putting their trust in us. Time to get to work.

Following some new client wins we’re on the hunt for a Paid Social Media Manager to join our team! Are you an ambitious ...
07/05/2026

Following some new client wins we’re on the hunt for a Paid Social Media Manager to join our team!

Are you an ambitious and creative Paid Social Media Manager with at least 2 years’ experience running high-performing paid social campaigns for consumer brands?

You’ll be responsible for planning, launching, optimising and reporting on paid social campaigns across Meta and TikTok, helping our clients achieve strong ROI while staying ahead of platform changes, content trends and digital innovation.

This role would suit someone who thrives in a fast-paced agency environment, enjoys working across multiple brands and can combine analytical thinking with creative ideas.

Experience with Google Ads/PPC would be a bonus.

For more details visit our website: https://www.nobullagency.co.uk/careers/paid-digital-media-manager -Now

To apply: Send your CV and a short cover note to [email protected]

01/05/2026

Last week, we were at the !

With nearly 15,000 visitors, 10 launches and over 320 exhibitors, this year’s CV Show was the place to be for the future of decarbonisation, workforce, diversity and tech in the commercial vehicle sector.

The likes of Ford, Renault, IVECO, Isuzu, Maxus, Kia and Farizon were there with their latest products, while the seminars provided exclusive insights on the future of the industry.

A must-attend event, especially as we enter a critical point on the road to decarbonisation!

01/05/2026

Keeping us motivated through the day💜

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom t...
30/04/2026

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.

But today, that rite of passage is being pushed further out of reach as long delays in booking a driving test are leaving thousands of young drivers stuck in limbo, and the consequences are more serious than many realise.

Three quarters of the test centres in the UK, who employ just under 1,600 examiners, are now working to a 24-week wait list with the set seven-week target not expected to be met until 2027. In the meantime, drivers are having to go in search of test slots out of their area, some a long way from home.

Check out Steve’s full blog here: https://www.nobullagency.co.uk/post/shortages-long-delays-and-rising-costs---the-test-system-is-failing-learner-drivers

Angine de Poitrine is a Canadian rock duo who cover themselves in black and white polka dots, wear extravagant papier-ma...
29/04/2026

Angine de Poitrine is a Canadian rock duo who cover themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.

They use obscure timings, microtonal instruments (there’s notes in between the notes that don’t sound wrong, but don’t really sound right either), and layer guitars and bass to create lunatic melodies that sound great and awful at the same time.

A person with a musical mind would tell you they like it because the level of talent needed to write and play such music is phenomenal – others will tell you they like it because incomparable to anything else. And there’s also those who would tell you it’s like being inside a washing machine spinning at full speed.

It’s bonkers, but it’s human. So unbelievably human. Never in a million years could an AI model pull off something so eclectic, because AI can only deal in absolutes: something is right, or something is wrong. Nothing in between.

Check out Owen’s full blog here: https://www.nobullagency.co.uk/post/what-does-a-polka-dotted-alien-rock-duo-teach-us-about-ai

For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built...
27/04/2026

For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.

Welcome to the era of zero-click search, where users get the answers they need without ever clicking through to a website. And it’s not just Google driving this shift. AI-powered search such as ChatGPT, AI Overviews and Copilot, and platforms like TikTok, YouTube, and Reddit are changing how people discover information entirely.

For brands, this represents one of the biggest marketing shifts since the rise of social media. The question is no longer “How do we rank first?” It’s now “How do we become the source that search engines and AI platforms trust enough to surface?”

Zero-click search happens when a user finds the answer they need directly within a platform without visiting another website. A user searching "What’s the best shampoo for fine hair?" for example, may now receive an AI-generated comparison or Reddit discussions and YouTube reviews all before they ever visit a brand’s website.

This means website traffic from traditional search is becoming less predictable, but the visibility still matters - arguably even more so!
Search engines are increasingly becoming “answer engines”. So rather than acting as directories that send traffic elsewhere, they now aim to keep users within their own ecosystems.

This shift is being driven by AI-powered search, social search behaviour (TikTok is used by younger generations as a search engine), trust in community content and search platform monetisation.

Read Kally’s full blog here: https://www.nobullagency.co.uk/post/brands-need-to-adapt-as-zero-click-search-is-swiftly-redefining-marketing

If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It mig...
24/04/2026

If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.

In many cases, it is working. Personality driven branding has become a powerful way to build trust, cut through noise and connect with audiences on a more emotional level. But there is a catch. Not everyone is doing it well.

Why are brands speaking like people?

The short answer is simple: people trust people, not corporations. As audiences, especially Gen Z and millennials, grow more sceptical of traditional advertising, they are responding better to brands that feel human, relatable and a little less polished.

This shift is largely driven by social media, where informal and direct communication is the norm. A brand using overly formal, corporate language on Instagram or TikTok stands out, but not in a good way. In contrast, a brand that responds like a clever friend or witty colleague often earns more engagement.

Check out Flo’s full blog here: https://www.nobullagency.co.uk/post/why-brands-are-talking-like-people-and-sometimes-failing

The 2026 Commercial Vehicle Show gets underway tomorrow at the Birmingham NEC.So why’s the CV Show such a key event in t...
20/04/2026

The 2026 Commercial Vehicle Show gets underway tomorrow at the Birmingham NEC.

So why’s the CV Show such a key event in the sector’s calendar?

From the latest vehicle launches to the biggest conversations around decarbonisation, AI and fleet technology, the CV Show 2026 will set the agenda for the future of road transport at a critical moment.

With hundreds of exhibitors, major OEMs showcasing their new products, and a packed conference programme covering everything from net zero to driver welfare, it’s the one place where operators, suppliers and industry bodies come together to tackle the challenges facing the sector.

And for the first time, it’s co-located with the Bus & Coach Expo, providing even greater cross-sector collaboration!

👉 The Nobull team will be there across all three days, so if you’re attending, come and say hello.

From a California desert experiment in 1999 to one of the most globally recognised music festivals in the world, Coachel...
17/04/2026

From a California desert experiment in 1999 to one of the most globally recognised music festivals in the world, Coachella has evolved far beyond its origins as a music-first gathering.

Originally rooted in alternative music discovery, it has become a defining reference point for modern experiential marketing — a place where live events, digital culture, fashion, and brand storytelling increasingly overlap.

In recent years, online discourse has increasingly framed Coachella as the “Influencer Olympics” — not an official label, but a reflection of how the festival is perceived in the social media era.

What that perception reveals about modern marketing:

📸 Content-first culture – experiences increasingly designed to be captured, shared, and distributed
🏆 “Influencer Olympics” narrative – creators competing for visibility, reach, and cultural relevance
👗 Fashion as performance – outfit planning and street style becoming a core part of the festival identity
🤝 Brand ecosystem expansion – activations, villas, and off-site experiences rival the main event
🔥 FOMO as a distribution model – scarcity and exclusivity driving global digital amplification
🎭 Platform-native storytelling – TikTok, Reels, and Shorts shaping what moments break through

At the same time, Coachella’s heritage still matters: it helped define the modern festival format, pioneered large-scale experiential design, and set the template for how live events became global media moments.

Rather than a single tension, what it now represents is an evolution — where festivals are no longer just cultural gatherings, but multi-layered ecosystems shaped simultaneously by music, fashion, creators, audiences, and brands.

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