20/08/2026
🎮🍟 McDonald’s x Xbox Side Missions
To celebrate 25 years of Xbox, McDonald’s brought its Side Missions platform to life with an immersive gaming collaboration connecting some of Xbox’s biggest franchises with food, challenges and exclusive digital rewards.
We brought Glambot along to capture the action. 🎥
Guests took on their own IRL side mission by diving into the ball pit, with Glambot capturing every jump, pose and reaction in cinematic slow motion. Each guest could then instantly take away their own McDonald’s x Xbox branded, Insta-worthy video, ready to share straight to socials.
A brilliant collision of gaming culture, live experience and shareable content. 🎮✨