07/05/2026
Iceland: Just Around The Corner transformed central London into an immersive journey through Iceland’s landscapes, culture and atmosphere.
Designed and delivered by Kit & Caboodle for Icelandair and FleishmanHillard, the experience combined interactive storytelling, sensory design and unforgettable moments to inspire visitors before they even boarded a plane.
Winner of the Best PR Stunt in the Experiential Category at the Travel Marketing Awards.