Event Planners Talk

02/10/2025

29/08/2022

Coming up tomorrow, Tuesday, 30 August at 8.30pm BST 📆 Excited to welcome Anne Thougaard Dalgaard on Twitter Spaces 🎧 to talk about management and leadership.

This audio chat with Anne will give you an insight into the subjects of leadership and management ahead of her main session at the in October and what it means for events. It's your chance to ask questions and share your experience.

We'll look into:
❓Do you know your ‘event why’
❓Are event strategies actually strategies … or are they tactics
❓How can we ensure that our events support our business objective
❓What can we do to bring events into the C-suite

You can join from anywhere on your mobile on Twitter, we look forward to seeing you there ☕️

20/12/2019

Not many events include an optional ‘blesiure’ programme that features a unique city, mountain and lake experience filled with adrenaline. Because this will be our first international conference, we wanted to provide you with an introduction to the best Switzerland has to offer: the unique combination of a city, mountain and lake experience, and that is what you can expect at the Event Planners Talk conference from 27–30 August next year in Bern, Switzerland.
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Allowing you to arrive at the conference relaxed and inspired, with the space to build an initial rapport with other delegates, all whilst exploring the Bernese region, is the perfect way to clear your mind and prepare for an event that has educational focus as its core element.
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We look forward to welcoming you in . New information about our newly announced bleisure programme is now on the website - link in bio. 250 days to go and counting 📆

30/10/2019

That’s how learning in the most inspiring environment will look like next week! We can’t wait and join the next week with and and learn about the Future Meeting Space Project, the psychology of a space, about improvisation and our very own session about how to work with the local stakeholders on your event design. We’ll be visiting three countries in four days and exploring this region beyond borders!

29/10/2019

Next week we‘ll be on the road across three countries! How exciting is this ?! We’ll visit St. Gallen & Rorschach, Bregenz and Konstanz and at each stop we‘ll learn in an interactive and engaging way about event design and how to apply these principles to our events. And what more exciting is that we’ll also host a session at the Würth Haus Rorschach about how to work collaboratively with the local stakeholders and on your event design. Questions will include: 1. Is event design a question of Budget? 2. At what stage of the inquiry do you start talking about event design? 3. In your opinion and based on your experience, is event design supplier led or , or both? Super excited for this opportunity to cover this topic in depth as event design is high on our community’s agenda this year!!
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26/10/2019

Interesting industry insights from the morning sessions at the Konferenz Eventforschung in Chemnitz last week.
Opening remarks were by Dr. Peter Neven from .messewirtschaft who introduced the landscape of B2B communication in the digital space that happens between 1. Participants to Participants, 2. Exhibitors to Exhibitors and 3. Participants and Exhibitors and the key word was ‘evolution’. It’s not about the future of events, but the future of communication.
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The first keynote was by Jan Kalbfleisch from who talked about the challenging landscape of exhibitions, using the case of giant CEBIT that to no ones anticipation suddenly discontinued. Then he talked about why they created the and the challenges around the process of transitioning from FAMAB Awards to BrandEx.
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Second talk was by Matthias Schultze from who talked about mindset when it comes to the future of exhibitions. He said that events are a communication tool that companies use to reach their goals. He highlighted that attendees travel for content delivered at conferences and therefore knowledge hubs in destination play a key role in attracting business travellers.
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The next talk was by Colja Dams from who presented the five mega trends: 1. Customer, customer, customer, 2. Data in all forms, 3. Marketing drives sales, 4. Live, 5. Shift of the creepy line, meaning how data is obtained and the cultural difference in the tolerance to such ‘intrusive’ methods, e.g. apps that can track your location in the shop and send targeted adverts based brand positioning. Seriously scary!
And lastly he presented that LIVE comes before marketing automation and that live marketing intelligence is business intelligence.
Very insightful morning with industry leaders!!
@ Dorint Chemnitz

26/10/2019

Thursday and Friday I was in Chemnitz to attend and present together with at the 11. Edition of the Konferenz Eventforschung. This is the most important academic conference for the event industry in Germany and is organised by . The topic this year was ‘Events and exhibitions in the digital age’ and Friday was dedicated to presentations from the academia and industry to address this topic and share case studies. I presented with the topic ‘social media influencers in B2B events’ and used the Event Planners Talk Conference as a case study, detailing how from a # it evolved to become an event. The full case study will be published in the follow up publication, and Doreen and I will present this case at future industry events, so I’ll keep you posted on the dates and publication of the case.
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Other topics presented were also very interesting and highlighted some of the challenges the exhibitions encounter today. It was mentioned that the needs and the goals of the clients remain the same, but ‘evolution’ is the solution (e.g. - we don’t talk about a carriage but mobility), move and adapt to the changing digital landscape
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18/10/2019

March 2017 at with we were among the first industry events to address the topic of influencer marketing in the MICE industry. A lot has developed since and it’s rewarding to see that we were among the pioneers to list the challenge and opportunities and these at such a significant global travel trade show!
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Here are some insights from 2017 about the future of influencer marketing in the MICE industry: ‚It’s recommended to work with established bloggers who have a proven track record. Those who enter the business because they think they can travel the world for free and don’t treat the blog as a business will be out very quick. Spotting fake followers and engagement will become even easier. The ones who will survive are the ones who are constantly updating about the changes in the social media landscape. As social media came it was for free and now either you spend a lot of money or drop out. The same might happen with influencers. With the increasing regulations about disclosures it will take the fun and spontaneity out of it. While traditional media numbers are also going down there is a clash between the new and the old media and sometimes the influencer can provide a better content and match than a journalist. Influencers bring a new set of skills including photography, writing and video that destinations can leverage.
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What other trends do you foresee ?
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@ International Club Berlin

12/10/2019

Top highlights from a recent event in London at -> Q: Why is it that advertising agencies are obtaining long-term contracts and why is the events industry mistrusted? Why do event agencies need to pitch for even the smallest activities? For example, it’s difficult for an event agency to obtain a contract for more than a project because that contract will remove some of the risks entering a pitch.

A: suggested to ask the client why and suggest working on a retainer basis. In any mature industry, clients are looking to reduce the number of suppliers. The multi-year contracts are out there, you just have to ask, and you’ve got to make your intentions known.

Say ‘we’d love to do your events, and the best to get out of your events agency is a multi-year contract, that will also reduce costs.’ You’ve got to have a reason for clients to trust you and to understand that your interest is in making them better and bringing value to their business. ‘If clients think that you try to sell them things they are going to say ‘no’. But if you demonstrate how you can add value, knowledge and experience then you can have a multi-year contract.’
-> full event recap on blog.
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@ Allianz Park

03/10/2019

Over-tourism is currently an urgent topic being discussed by travel professionals globally. It’s addressed mainly on the leisure travel side, without sufficient coverage on the MICE front. Therefore, we wanted to tackle this issue and examine possible approaches to help event planners solve the problems destinations face due to over-tourism and suggest solutions. There are popular destinations which have a high influx of travellers, and other destinations which need this particular piece of business because they require the economic benefits that a healthy and sustainable tourism flow can bring. At a recent event during the organised by we hosted a panel discussion with and about ‘Over-tourism and the MICE industry: more responsibility, better partnerships and changing mindsets’ - you can read the full blog article on The MICE Blog, and we’d love to continue the discussion going with your and find ways for more sustainable MICE travel, let us know your thoughts
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@ International Club Berlin