Elevating luxury lifestyle, nightlife & bespoke events since 2003.
I AM ROCKSTAR curates unforgettable experiences at the intersection of luxury lifestyle and cultural expression. From iconic beginnings in London nightlife to today’s global collaborations, we deliver:
Where luxury meets lifestyle — and every moment is unforgettable.
13/10/2025
THE CONFLUENCE OF FRIEZE LONDON AND LONDON COCKTAIL WEEK
This Wednesday, 15 October — we unite the worlds of art and luxury hospitality with JD Malat Gallery and MR PORTER on Park Lane.
An evening supported by LadyDragón Crafted Tequila, featuring music by Sarah Bee and an exclusive DJ set by The Bloom Twins, plus DJ BZ in the Do Not Disturb Room.
Access is highly selective and granted only following submission and review of your enquiry. Apply via the link in bio.
06/10/2025
📍 JD MALAT GALLERY × MR PORTER
Join us on Wednesday 15 October as we celebrate Frieze and London Cocktail Week, in collaboration with LadyDragón Craft Tequila, with performances by Sarah Bee and special guest DJs Bloom Twins.
An evening of art, music, and cultural connection — curated by Ivanrey Entertainment and I AM ROCKSTAR.
This marks our October Edition of Wednesdays — now presented as a MONTHLY SERIES, designed to elevate each experience to something truly extraordinary.
📍 22 Park Lane, London W1B 1BE
⏰ 8:00 PM – 3:00 AM
We're thrilled to see our latest collaboration featured in Avesso Magazine.
“Wednesdays at MR PORTER on Park Lane have redefined what midweek in London can mean — not simply an event, but a new ritual.”
This feature goes beyond celebrating the launch — it underscores the vision: shaping cultural moments that connect brands, venues, and audiences in unforgettable ways.
Descending a flight of monochrome marble steps into MR PORTER London feels like stepping into a different universe. Strong flavours, minimalist design, and a sense of theatre define the space, the work of creative entrepreneur Yossi Eliyahoo , who brought the much-loved Amsterdam steakhou
03/09/2025
We’re delighted to finally reveal what September 10th is all about: the launch of Wednesdays at MR PORTER, a new night built to set the tone for London.
In collaboration with - we proudly host the London debut of Rock After Dark — a rosé designed for the night, following its celebrated roll-out across Saint-Tropez, Monaco, Paris, Germany, Mykonos, Athens, and Ibiza.
Hosted by .agency ✦ at
With
📅 Wednesday, September 10th
⏰ Dinner from 8 PM | Party 8:30 PM – 3 AM
📍 MR PORTER, Park Lane
🎟 RSVP & guest list via link in bio.
03/08/2025
Get ready, London. ✨
WEDNESDAYS at MR PORTER
The second edition of our signature night of dining, rhythm & culture returns Wednesday 6 August — featuring Sarah Bee (9PM–11PM), Lisa Moorish (11PM–1AM), and a late-lounge set by Jay Francois (1AM–3AM).
8PM dinner. DJ sets ‘til late.
Warming up for our official launch on September 10.
Powered by I AM ROCKSTAR & Ivanrey Entertainment
Mr Porter, 22 Park Lane, Mayfair
Enquiries: [email protected]
16/07/2025
An evening of rhythm, revelry, and refined energy awaits…
Following the glowing soft launch of our new Wednesday evening series at MR PORTER London (Park Lane) on July 2, we return for our second instalment on August 6 — featuring a very special guest behind the decks:
✨ British actress and music muse Lisa Moorish, playing from 10:30PM to 1:00AM, followed by a curated DJ set until 3:00AM.
Start the night right — dinner from 8:00PM, with cocktails and a smooth transition into late-night lounging.
Limited tables available. Early RSVP encouraged.
On the horizon: our official launch is set for Wednesday 10 September, with celebrations continuing every Wednesday thereafter.
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I AM ROCKSTAR was originally established as a creative agency, events and nightlife brand. It was founded in 2003 by Roger Michael - a British well-respected nightlife expert with +25 years' experience renowned for reawakening and reimagining the London nightlife scene with trailblazing club nights across the capital in the late 80s through to the 2000s.
He was featured twice in the Evening Standard’s Power 1000 list: London’s ‘Most Influential People of 2009 and 2010. In 2016, he threw his hat in the ring to be Sadiq Khan’s (Mayor of London) first Night Czar to shape London’s future as a 24-hour city and champion the value of night-time culture.
Among I AM ROCKSTAR’s earliest projects in 2003 was an eponymous clubnight concept every Tuesday for the Ignite Group’s private members’ club, Boujis in South Kensington.
In 2006, the Evening Standard – Going Out London described Tuesdays at Boujis as “hosted by Roger Michael… a favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types, including Mickey Rourke.”
In 2009, NineMSN.com wrote that “Boujis in Kensington has a reputation around the world for catering to the rich and famous,” and that it was “arguably the most popular night at Boujis is Tuesday.”
The brand saw further success abroad by licensing and touring its daytime & night-time party concept in notable venues in Paris, Cannes, Dubai and Abu Dhabi to name a few.
