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Events Management, WORLDWIDE, London (2026)

31/12/2021

Sometimes a year has been so disastrous and so terrible that entering a new year will automatically mean entering a wonderful year!
#2022

12/04/2021

Happy Ramadan. Wishing a blessed Ramadan that will inspire you with courage and strength that will help you to win every challenge of life!

03/04/2021

Skills to have to be an Event Manager:
1- The most important “passion”
2- You are organised
3- You are creative
4- You are good at communication & negotiation
5- You are flexible
6- You have good people skills
7- You are a good listener
8- You are a problem solver
9- You are calm under pressure
10- You must have a keen eye for details
11- Be good at managing budgets
12- Multi-tasker

03/04/2021

Each event will need different preparations, Corporate event not the same like live concerts and festivals also both not the same as organising wedding ceremony. But still the same steps to use to organise any kind of events.

Event management is all about bringing together important concepts and ideas to create an ideal event that will be remembered for quite some time going forward.

No great event comes together and proves to be a tremendous success without focusing on the details.

23/03/2021

Concept:
The 'marketing concept' proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith's book The Wealth of Nations but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related.

Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential.

Needs:
Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death. Needs can be objective and physical, such as the need for food, water, and shelter; or subjective and psychological, such as the need to belong to a family or social group and the need for self-esteem.

Wants:
Something that is desired, wished for or aspired to. Wants are not essential for basic survival and are often shaped by culture or peer-groups.
Demands: When needs and wants are backed by the ability to pay, they have the potential to become economic demands.

Marketing research, conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs. Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis of "distinct needs, characteristics, or behaviours who might require separate products or marketing mixes." Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment a market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way.

19/03/2021

C2B marketing
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

C2C marketing
Customer to customer marketing or C2C marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and the sharing economy.

18/03/2021

Orientations:
A marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organisational] culture" Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:

Product oriented: mainly concerned with the quality of its product. It has largely been supplanted by the marketing orientation, except for haute couture and arts marketing.
Production oriented: specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. It dominated marketing practice from the 1860s to the 1930s, yet can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."
Sales or sales-orientation: focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants primarily through promotion and direct sales techniques, largely for "unsought goods" in industrial companies. A 2011 meta analyses found that the factors with the greatest impact on sales performance are a salesperson's sales related knowledge (market segments, presentation skills, conflict resolution, and products), degree of adaptiveness, role clarity, cognitive aptitude, motivation and interest in a sales role).
Marketing/Market orientation: This is the most common orientation used in contemporary marketing, and is a customer-centric approach based on products that suit new consumer tastes. These firm engage in extensive market research, use R&D (Research & Development), and then utilize promotion techniques. The marketing orientation includes:
Customer orientation: A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.
Organizational orientation: The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments. A marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires. The production department would then start to manufacture the product. The finance department may oppose required capital expenditures since it could undermine a healthy cash flow for the organization.

16/03/2021

Differences in B2B and B2C marketing
The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.
Demand: B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.
Purchasing volume: Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.
Number of customers: There are relatively fewer businesses to market to than direct consumers.
Customer concentration: Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.
Distribution: B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.
Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal.
Buying influences: B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.
Negotiations: In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.
Reciprocity: Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.
Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.
Promotional methods: In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.

16/03/2021

B2B and B2C Marketing
The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing.
B2B marketing
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.
Examples of products sold through B2B marketing include:
Major equipment
Accessory equipment
Raw materials
Component parts
Processed materials
Supplies
Business services
The four major categories of B2B product purchasers are:
Producers- use products sold by B2B marketing to make their own goods (e.g.: Mattel buying plastics to make toys)
Resellers- buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores)
Governments- buy B2B products for use in government projects (e.g.: purchasing contractor services to repair infrastructure)
Institutions- use B2B products to continue operation (e.g.: schools buying printers for office use)
B2C marketing
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people.
Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.

15/03/2021

Philip Kotler defined marketing as "Satisfying needs and wants through an exchange process". and a decade later defines it as "a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others".

The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".

14/03/2021

A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, amphitheatres and parks, to large multipurpose buildings, such as arenas and stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.

Regardless of the venue, musicians usually perform on a stage (if not actual then an area of the floor designated as such). Concerts often require live event support with professional audio equipment. Before recorded music, concerts provided the main opportunity to hear musicians play. For large concerts or concert tours, the challenging logistics of arranging the musicians, venue, equipment and audience (ticket sales) are handled by professional tour promoters.

Many musicians performing in large venues or to a mass audience through electronic media experience stage fright or performance anxiety. The psychological stress of maintaining performance at a high level over a long concert tour is associated with depression and substance abuse. Modern rock concerts are often conducted at extremely high volume levels, near the threshold of hearing loss. The intensity of the sound environment and the crush of the mass audience induces a trance-like psychological state in some audience members, and beyond the music itself, functions as an entry point to achieve an altered state of consciousness. Vocalists and other musicians (if their instrument permits this) will often dance or strut on stage as they perform, and the audience will often dance or sway in response (space permitting); this can also be considered a manifestation of crowd psychology. In some concert settings, such as classical music, the audience participates passively. In other concert settings, especially folk or rock concerts, the performers encourage and engage with an active audience response.

14/03/2021

Definition
Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The AMA reviews this definition and its definition for "marketing research" every three years. The interests of "society at large" were added into the definition in 2008. The development of the definition may be seen by comparing this definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers".

The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".

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