22/09/2026
Not your average view of London. 🇬🇧💂🎡
The Times and Sunday Times’ Future of London brought together leading voices from politics, business and culture to discuss what comes next for the capital.
The programme featured some big hitters, including Mayor of London, Mayor of London, Sadiq Khan, jamescleverly, pret CEO Pano Christou, and leaders from Abbey Road, Uber, TfL, Victoria and Albert Museum, British Museum, Arsenal and Superstruct Entertainment.
For a day tackling everything from talent and technology to transport, culture and London’s global reputation, the event needed a visual identity with enough character to connect the whole experience.
That starting point came from Russel Herneman, Design Editor at The Sunday Times, who created the illustrated identity. He also supplied an amazing collection of individual artworks to play with, giving us the raw material to develop his idea across the whole event.
News UK trusted us to take the idea beyond a flat backdrop. We turned the illustrations into a layered stage environment, placed them throughout the room and animated the artwork to bring the whole London landscape to life.
Take a look at the pictures. 👉