12/05/2026
Born in the heart of London in 1998, Velvet & Factory UK quickly became more than an events company — it evolved into a visionary lifestyle movement where luxury, music, cinema, and avant-garde culture merge into one unforgettable experience.
Founded through the ambition and international vision of Roger Conway, Velvet & Factory began crafting exclusive experiences designed for a world seeking elegance beyond convention. From private celebrity gatherings to immersive artistic showcases, every production carried the unmistakable signature of cinematic sophistication.
Over the years, the brand expanded across some of the world’s most iconic destinations:
the glamour of Rome, the sunsets of Santorini, the electric atmosphere of London nightlife, the unexpected charm of Skegness, and the futuristic luxury of Dubai.
From Hollywood-style premieres to underground electronic music experiences, Velvet & Factory transformed every location into a living stage where emotion became spectacle.
Today, under the creative direction of Gianni Telesca and with collaborations involving names such as Giuseppe Accardo and Mirko Simonazzi, the brand continues to redefine contemporary entertainment through immersive storytelling, luxury aesthetics, and visionary event concepts.
Projects like the Materaor Music Festival 2027 and the viral Safety Dance Challenge represent the new evolution of the Velvet & Factory universe: a fusion of electronic culture, contemporary art, fashion, digital media, and international lifestyle branding.
Velvet & Factory is not simply an event company.
It is a cinematic experience.
A modern mythology.
A passport into a world where every night becomes history.
Stay in Touch with your Time as your Life is passing by V&F Eventi Uk .cinziapellegrino .restaurant.santorini