Grandwhite LLP, 128 CITY Road, London (2026)

31/08/2023

Barometer of the advertising market of Ukraine from IAB Ukraine
For the second time since the beginning of the full-scale invasion, IAB Ukraine is investigating the state of affairs on the market. Which agencies have suspended their work, how are companies dealing with debts, are they looking for clients in international markets, how are things with advertisers.
We share the most important of the past month.
Agencies (38 companies surveyed):
✅ In April, 45% of surveyed advertising agencies (of those that had suspended their activities since the beginning of the invasion) resumed work. Compared to March, this number has increased. Only 3% of agencies still did not resume operations in April.
✅ In order to maintain existence, most companies cut salaries, canceled bonuses, and gave up the office.
✅ Half of the advertising agencies closed the obligations according to the acts of completed works.
✅ 45% of surveyed agencies already work with international clients.
✅ 92% of agencies participated in information resistance (advertising and information campaigns aimed at fighting the aggressor country). In total, more than 19 million hryvnias were spent on this.
Advertisers (27 companies surveyed):
✅ In April, the advertising activity of the surveyed companies increased. But the activity level of 50% has not yet been overcome.
✅ Like agencies, advertisers were forced to cut salaries (44% of companies), cancel bonuses and abandon offices.
✅ 34% of companies expect the renewal of advertising activity in the second half of 2022.
✅ 52% of advertisers have already closed their debt obligations. The rest plan to do so by the end of the year.
✅ Unlike agencies, only 11% of surveyed companies attracted foreign clients.
✅ More than half of the companies participated in the information resistance. In total, UAH 17.7 million was spent.

28/08/2023

Cookie opt-out is postponed to the second half of 2024💡
The Privacy Sandbox initiative that Google is developing is supposed to replace the cookie.
Privacy Sandbox VP Anthony Chavez says that over the past few months, the company has released trial versions of several new Privacy Sandbox APIs in Chrome for developer testing. During this process, the company collected feedback. Experts have found that more time is needed to evaluate and test new Privacy Sandbox technologies before ending support for third-party cookies in Chrome⏳
As the company says, the main task of Privacy Sandbox is to provide effective technologies that preserve privacy. And the industry needs enough time to make new decisions.
Privacy Sandbox trials will reach millions of users worldwide starting in August. The number of trials will gradually increase until 2023.
Privacy Sandbox APIs should be live and publicly available in Chrome by Q3 2023. The cookie phase-out will begin in the second half of 2024, so advertisers can breathe a sigh of relief. Additional time will allow you to prepare so that the cancellation of the cookie does not have a negative impact on the possibilities in digital 🧐

26/08/2023

All specialists of the MixDigital web analytics team have passed GA4 certification 🥳
We remind you that Universal Analytics will stop working from July next year. So now is the time to master the new version of analytics.
Google Analytics 4 can now be installed and used. Our specialists have dealt with the details of the installation and operation of GA 4 in advance, and customers are already requesting the installation of the new version of analytics. It is for high-quality work with the system that we received the appropriate certificates. So, if you need help setting up analytics, write to us.

25/08/2023

Fraudsters hunt online not only for private individuals, but also for companies.
We at MixDigital have entered the international market and work with clients from different countries. In addition to the new experience of cooperation with various companies, unscrupulous "clients" also happen. Recently, colleagues had the experience of communicating with scammers — criminals who pretend to be potential clients of the agency.
How exactly such "clients" can cause harm - we tell in our material for Sostav.ua

23/08/2023

Google updates the search query threshold in Google Analytics. What is this update and how will it affect work with advertising campaigns🧐
✅About the update: Google is updating the Google Ads search query report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session Google Ads query parameters. This is done to ensure user privacy.
According to the new requirements, the user's personal data must be depersonalized. Therefore, the reports will include information about searches that have a significant Google search volume. The update to Google Analytics 4 should ensure that the metrics match the data in Google Ads reports. Due to differences in data models, search reports in Universal Analytics will contain less data than Google Ads reports after the upgrade.
✅About the consequences for advertising campaigns: Due to the limitation of access to statistics, advertisers will lose the opportunity to analyze those requests that give space for optimization and finding new keys for campaigns. Previously, the unpopular queries that we could see in the analytics allowed us to optimize the advertising campaigns more precisely. Now we are waiting for additional solutions from Google to optimize advertising campaigns.

22/08/2023

Wow! And your site is at the top of Google 💫
If you're looking to attract new customers and increase traffic, an effective SEO strategy can be key to your success. To achieve the desired result, you need to choose the right keywords and build the structure of the site.
The article considered the steps of successful search engine optimization of an online store. By learning these practical tips, you can increase your site's ranking and attract more targeted traffic. And as a result → increase sales and achieve success in your business.

22/08/2023

We will bring your application to the top of the App Store or Google Play Market ⭐️
Promotion of mobile applications (Mobile Apps Promo) is a service with the help of which you will receive:
• increasing the number of application installations;
• increase in conversion from users to installations;
• retention of users;
• improving the rating.

22/08/2023

Khorosop conducts research in order to find out the answer to a very relevant question - what CRMs are currently used by Ukrainian e-commerce?
👉🏻 We invite you to join and tell us which CRM system you use by filling out a small form: https://bit.ly/3o8eWkZ.
Khorozhop will definitely share the results of the research in the article.
Thank you for your help!

22/08/2023

📍 Google has added blue ticks for brands in Gmail.
Google has added blue verification checks for verified brands to the Gmail email service. This is made possible by Brand Indicators for Message Identification (BIMI), introduced by Google in 2021. The feature will allow users to be sure that the sender is a reliable source and not a spammer or scammer posing as a well-known brand.
📍 Changes for Instagram and Facebook stores from Meta.
Meta plans to make changes to its Instagram and Facebook stores. From August 10, 2023, support for sales through third-party websites will be discontinued. As of August this year, companies that do not have paid stores on Instagram and Facebook will not be able to tag their products in stories and Reels. Such changes will leave only those stores where you can buy goods directly on the platforms. All these changes will come into effect in April 2024.
📍 Google Universal Analytics data will be available until July 1, 2024.
Users who have not had time to export Google UA data will be able to do so until July 1, 2024. At the same time, data collection will stop on July 1, 2023. GA4 accounts will be created for users who have not yet moved from UA to Analytics 4.
📍 Google Maps launches Immersive View feature.
Immersive View is a feature that allows you to create realistic 3D maps for driving, cycling and walking routes. These maps will be generated by AI, which will combine street images and satellite imagery to create a detailed model of the future path. The feature is already available in some US cities and will soon expand to other cities around the world.
📍 In GA4, you can now create custom funnel reports.
In GA4, there is a new option — creating custom funnel reports. With the help of the report, you can analyze all the steps users take on the way to a target action, and track how many people leave after each step.
📍 AI is planned to be implemented in "Action".
The Ministry of Digitization of Ukraine consults with OpenAI regarding the introduction of AI and the creation of the "Hope" assistant. Such implementation will help optimize resources and make state services more convenient and accessible for citizens. The assistant will not collect personal data, because the developers think first of all about security and privacy.
📍 Google removes FAQ snippets from rendering.
This decision is driven by Google's desire to improve the user experience and make search results more relevant with the help of AI ("Magi"). We do not recommend deleting existing FAQ blocks, because 5% of them are still shown in search results. However, we definitely do not recommend creating new FAQs.
📍 Instagram will release a new application — a Twitter competitor.
According to information from Bloomberg, in June, Instagram plans to release an application for exchanging text messages. Amid the chaos with Twitter and Elon Musk, this move by Meta will allow them to attract new users and attract the attention of those looking for an alternative to Twitter.

22/08/2023

How do you know if an advertising campaign has affected your brand awareness?
It is difficult, but possible. The Brand Lift tool will help with such measurements. The Brand Lift measurement methodology can be applied on the Criteo platform.
We remind you that Criteo is a platform for creating effective advertising based on machine learning. Now it allows not only to place ads for the most relevant categories of users, but also to understand how the ads affected the knowledge about the brand.

22/08/2023

Google's mission is to organize information, make it publicly available and useful. Looker does the same for business data. Google developers believe that the new system will make it easier to get statistical data for their customers.
At GRANDWHITE LLP, we have long used the capabilities of Google Cloud Platform and Google Data Studio to collect, visualize and analyze data. We explain what has changed in the display of statistical data thanks to the integration of Looker 🔽

Grandwhite LLP

31/08/2023

28/08/2023

26/08/2023

25/08/2023

23/08/2023

22/08/2023

22/08/2023

22/08/2023

22/08/2023

22/08/2023

22/08/2023

Address

Website

Alerts

Shortcuts

Share

Listing takedown request