23/05/2025
Event productions large and small - it’s the pristine white setups like this that showcase what we do best.
We were proud to support the Lulu Guinness x By Rotation pop-up event in Mayfair, celebrating the launch of their exciting new rental collaboration. The activation featured a curated selection of Lulu Guinness bags, including vintage pieces available via the By Rotation app, and marked the debut of their sustainable LuLu Guinness x Waitrose & Partners tote, made from recycled plastic bottles.
Hosted in-store and attended by fashion influencers, media and brand collaborators, the launch was a stylish celebration of circular fashion and modern British design.
Sound Division provided a bespoke, all-white DJ booth with custom vinyl branding, paired with the formidable AlphaTheta/Pioneer DJ Global CDJ-3000 and A9 DJ setup. The music flowed through a white Electro-Voice 1000W portable sound system, perfectly calibrated for an elegant, fashion-savvy crowd.
With DJ Fiona Jane behind the decks and event ex*****on by Gracie Egan, the event was a seamless blend of chic atmosphere and premium production.
Sound Division - Central London’s best-kept B2B secret. Prime products. Precision workmanship. On point pricing for a perfect job.
From bespoke DJ booths to flawless audio, we bring your brand vision to life. Get in touch today to discuss how we can support your next launch event.