Electrify Worldwide

23/09/2021

15/02/2020

Amber from Love Island grabbed a lift at our NYC 🗽 experience today. latest mascara craze @ Bluewater Shopping Mall, Kent, UK

13/02/2020

Bubbly, experienced, reliable promo team for Friday, Saturday, Sunday 14,15,16th Feb. £12ph all day.
Beauty brand launch with social media gif booth and Immersive set.

We need reserves to come at 9am Friday 14th, 9am Saturday 15th and 11am Sunday 16th. Come for the first hour and if we need you we pay you the regular rate per hour and if we don't need you, we send you home with £35. Travel costs from London or equivalent covered.

03/02/2020

Bubbly, experienced, reliable promo team for Friday, Saturday, Sunday 14,15,16th Feb. £12ph all day.
Beauty brand launch with social media gif booth and Immersive set.

04/12/2019

A few weeks ago, we dusted off our cowboy hats and moseyed on down to Stoke Newington for the final of the Jack Daniels Tennessee Calling IV cocktail competition.

The brand had converted two local bars into two saloons - one a dive bar, the other a fine establishment. Read our post-event analysis here:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Jack-Daniels-Bring-Nashville-to-Stoke-Newington

In the early 1900s, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments – and decided

04/12/2019

The celebratory vibe at the Cocktail Village was the perfect prelude to Xmas. The central hub of London Cocktail Week, we ventured down there to try some of the finest potions, tipples and cocktails. Read all about the boozy affair in our post-event analysis:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/The-One-Stop-Hub-Of-London-Cocktail-Week

During October the capital’s best bars, mixologists and drinks vendors opened their doors or take up home in the Cocktail Village at the Old Truman Brewer

04/12/2019

For the next instalment of our series we ventured down to Essence House for The London Essence Company’s pop-up for cocktail week.

Who could say no to a cocktail prepared by one of the world’s leading mixologists? And not just any old cocktail, one perfectly matched to your own specific palette. Read all about the experience here:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/A-Personalised-Journey-Through-Flavour

Who could say no to a cocktail prepared by one of the world’s leading mixologists? And not just any old cocktail, one perfectly matched to your own specific pa

04/12/2019

Aside from the colour blue, it's safe to say we didn't quite know what to expect from Innocent's 'Definitely Blue Cafe'.

Created with production studio Bompass & Parr, the "multi-sensory journey into blueness" was aways going to pique our interest. Read a step-by-step account of the experience in our post-event analysis here:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/The-True-Colour-Of-Blue-With-Innocent

Innocent sparked a debate on Twitter with their newest smoothie 'Bolt From The Blue' after sharing a picture of the product in April. Mentioning its blue

04/12/2019

Given the state of the current world we live in, kudos to for their excellent pop-up Action Works Cafe. The space is being used to host training sessions around activism, workshops on topics such as carbon literacy, habitat conservation and non-violent direct action.

Read our post-event analysis for a more detailed insight:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Activism-For-Breakfast-With-Patagonia

Offering visitors the chance to “learn how to make a positive difference”, Patagonia created the Action Works Café. The company have been using 

04/12/2019

Hosted by Phonica Records, IKEA & Sonos staged an immersive theatre experience created by Mother and delivered by theatre company Les Enfants Terribles. An intriguing collaboration to say the least!

Read our step-by-step post-event analysis here:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/The-Science-Of-Light-And-Sound

Ikea created a “one of a kind walk-through experience” using their new Sonos Symfonisk speakers. Inviting guests on a journey through the brain, the

04/12/2019

To celebrate the launch of its high speed 5G Broadband, unveiled the world’s first holographic 5G ad. Set on London's Southbank, the content took four internet stars and turned them into supercharged CGI avatars, in a mind-blowing new 5G world. If you missed out, read all the details in our post-event analysis:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/The-World%E2%80%99s-First-Holographic-5G-Ad

Giving us an exciting glimpse of the future, at the end of summer Three UK unveiled the world’s first holographic 5G ad to celebrate the launch of it

04/12/2019

Have you ever played a bag? Yes, you read that correctly.

For the next instalment of our series we paid a visit to Protein Studios to do just that. An interactive event presented by BAO BAO ISSEY MIYAKE, the iconic bag was the centrepiece of a really impressive immersive experience. Read all about it here!

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Issey-Miyake-Bring-Their-Bags-To-Life

In September, Bao Bao Issey Miyake presented “BAO BAO VOICE”, an interactive, multi-sensory event demonstrating the playful nature of the brand. The geome

04/12/2019

How often do you get to spend your lunch break inside a giant immersive maze? That's exactly what we did for part 3 in our series.

Set in a carpark in Soho, the installation was created by as part of the launch of her postbox collection for LFWSS20. Find out more about the incredible experience here:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Taking-Fashion-Further-Than-The-Catwalk

Another LFW, another Anya Hindmarch installation. This time she created Post Box Maze inside Brewer Street Car Park. Inspired by M. C. Escher’s mural desi

04/12/2019

Produced by Uncovered, Hellman's “Real Taste, Less Waste” pop-up proved to be a real hit. Continuing our series, we paid Hawker House a visit to sample a variety of delicious items created using the UK’s top 10 most-wasted food items. Take a look at our post-event analysis for more details:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Waste-Not-Want-Not

We’re all guilty of chucking leftover ingredients found at the back of the fridge out. To highlight the extent of this food waste problem, Hellman’s created th

04/12/2019

For the first in our series we ventured down to Shoreditch for the Benefit Cosmetics 'Happy House' activation. Kudos to the Persuaders for the great production - we fully immersed ourselves in their Millennial Pink world!

Read all about the experience in our post-event analysis:

https://www.electrifyexperientialagency.com/single-post/2019/12/02/Hello-Happy-House

On a sunny Friday afternoon we ventured down to Shoreditch for Benefit Cosmetics 'Happy House' activation. The all-pink pop up brought to life the di

27/11/2019

07/03/2018

stand MD120 Live Author Q&A and talk on recent

07/03/2018

Currently having a blast at MarketingWeek at Kensington Olympia, where ShirraSmilansky is doing a talk at stand MD120 Kogan Page Publishers- on Experiential Marketing, and Author Q&A on her recent book "Experiential Marketing, a practical guide to interactive brand experiences'. Pop on over and say hello!!