ICON RAISING MONEY FOR NHS CHARITIES TOGETHER AND WELL CHILD WITH PERFORMANCE BY GRACE JONES IN AID OF CHARITY GALA FOR NHS AND WELL CHILD.

⭐️ MODELS WANTED – LONDON FASHION WEEK⭐️          🐝 Apply to join Buzz at www.buzztalent.co.uk 🐝 THIS IS ICON returns to...
27/08/2026

⭐️ MODELS WANTED – LONDON FASHION WEEK⭐️
🐝 Apply to join Buzz at www.buzztalent.co.uk 🐝
THIS IS ICON returns to London Fashion Week on 19th September 2026 for our biggest runway show to date, with 14 designers showcasing — which means we’ll be looking for a fantastic range of models to join us on the runway.

As the official model and talent agency for THIS IS ICON, all runway models for the event will be cast through Buzz Talent.

Buzz Talent is all about creating genuine opportunities for its clients, and registered Buzz Talent models will be invited to attend our exclusive London Fashion Week runway casting on 5th September 2026.

Inclusivity and diversity are at the heart of THIS IS ICON. Our participating designers are required to embrace inclusive, diverse and sustainable fashion, and we want our runway to reflect that too.

We’ll therefore be looking for models across a wide range of ages, heights, sizes, body shapes, backgrounds and looks. There is no single “runway type” at THIS IS ICON — we want individuality, confidence and personality.

Ahead of the casting, models will also have the opportunity to receive runway guidance and preparation from the Buzz Talent team, helping them arrive confident, prepared and ready to give themselves the strongest possible chance of being selected.

Final casting decisions will be made by the individual designers according to the requirements and vision of their collections.

Want the opportunity to be considered?

Join Buzz Talent today and put yourself forward for London Fashion Week.

www.buzztalent.co.uk

✨ OFFICIAL PARTNERSHIP ANNOUNCEMENT ✨We are delighted to announce Anna as an Official Creative Partner of the This Is Ic...
24/08/2026

✨ OFFICIAL PARTNERSHIP ANNOUNCEMENT ✨

We are delighted to announce Anna as an Official Creative Partner of the This Is Icon Official London Fashion Week Event on 19 September 2026.

Where fashion meets art, Anna transforms fleeting moments into timeless illustrations. A Scottish-born event illustrator, she has become renowned for capturing the atmosphere, emotion and energy of some of the UK’s most prestigious events—and beyond—with her distinctive live sketches.

From fashion shows and concerts to theatre, costume, sporting occasions, premieres and exclusive VIP events, Anna’s sketchbook tells the story behind the spectacle, turning real moments into beautiful works of art.

As part of our Fashion X Art vision, Anna will be live at This Is Icon, creatively documenting the event as it unfolds, bringing a unique artistic perspective to one of London’s most exciting celebrations of fashion, music and creativity.

We are incredibly proud to welcome Anna to the This Is Icon family and can’t wait for you to experience her remarkable talent.

🎟️ Join us on 19 September 2026 and witness where fashion, creativity and live art come together.

We’re proud to announce IG Capital as an Official Partner of THIS IS ICON for London Fashion Week 2026.Founded by London...
23/08/2026

We’re proud to announce IG Capital as an Official Partner of THIS IS ICON for London Fashion Week 2026.

Founded by London-based entrepreneur, investor and sustainability adviser Phuong Skovgaard, IG Capital works at the intersection of capital, innovation and international opportunity.

IG Capital structures digital bond issuances for large-scale infrastructure projects across Africa and Asia, combining the discipline of traditional capital markets with modern digital-securities infrastructure. Alongside this, the business connects high-potential companies with investment, visibility and strategic international opportunities across finance, media, fashion and innovation.

Phuong’s work closely aligns with the values at the heart of THIS IS ICON. Through her involvement with THIS IS ICON Creative CIC, she shares our commitment to removing barriers, developing emerging talent and creating sustainable pathways into the creative industries.

We are delighted to welcome both IG Capital and Phuong Skovgaard to the THIS IS ICON family as Official Partners for our London Fashion Week Award & Runway Show on 19th September 2026.

A partnership built around opportunity, innovation, visibility and creating meaningful routes for the next generation.

Welcome to THIS IS ICON, IG Capital and Phuong. 🖤✨

Early Bird tickets end this Friday ✨Join us for This Is Icon — Award & Runway Show during London Fashion Week on 19th Se...
20/08/2026

Early Bird tickets end this Friday ✨

Join us for This Is Icon — Award & Runway Show during London Fashion Week on 19th September 2026 at The Brewery, London.

An evening bringing together fashion, music and purpose, featuring multiple runway shows, live music, the ICON Awards, special guests, luxury gifting, a live and silent auction, and an unforgettable red carpet experience.

Guests can expect:

• Red carpet arrival from 6.30pm
• Premium runway shows
• VVIP dining experience
• Live music performances
• Celebrity ICON Awards
• Live and silent auction
• Partner activations and art experiences
• Luxury gifting and goodie bags
• After-party continuing into the night

Early Bird pricing finishes this Friday, so if you’re planning to join us, now is the time to secure your place.

Book now via thisisicon.co.uk
Or link in bio !
London Fashion Week
19th September 2026
The Brewery, London

Fashion. Music. Purpose.

We are delighted to welcome The Blooming Collection back as an Official Partner of This Is Icon for London Fashion Week ...
19/08/2026

We are delighted to welcome The Blooming Collection back as an Official Partner of This Is Icon for London Fashion Week 2026. ✨

A much-loved returning partner, The Blooming Collection transforms spaces with breathtaking, true-to-life floral installations that bring beauty, impact and atmosphere to every setting. Year after year, their creations help make our venue look truly exceptional, and we absolutely love having them as part of the ICON family.

With sustainability at the heart of their work, The Blooming Collection champions beautiful alternatives to fresh flowers — creating incredible floral experiences while helping to reduce environmental impact and protect our natural habitat.

We’re so excited to be working together once again for This Is Icon – Fashion, Music & Purpose on 19th September 2026.

Here’s to another beautiful year together. 🌸✨

Diamond 💎 Nathalie Morrison is the founder of Astrea, a luxury jewellery house redefining fine jewellery for a new gener...
17/08/2026

Diamond 💎 Nathalie Morrison is the founder of Astrea, a luxury jewellery house redefining fine jewellery for a new generation. Passionate about innovation, exceptional craftsmanship, and sustainability, she is committed to honouring the timeless heritage of diamonds while embracing the future of modern luxury.



Before founding Astrea, Nathalie enjoyed a distinguished career in finance, holding senior roles at Coutts & Co. and Lazard. She went on to establish two successful wealth management businesses, both of which were later acquired by private equity, cementing her reputation as an accomplished entrepreneur and business leader.



Beyond business, Nathalie spent time in Saint-Émilion, where she was involved in winemaking, deepening her appreciation for heritage, craftsmanship, and the pursuit of excellence—values that continue to shape Astrea today.



Giving back has always been a cornerstone of Nathalie’s life. She has been actively involved with Sumbandila, a South African educational charity dedicated to providing exceptional educational opportunities to talented children from disadvantaged backgrounds. Through her support of the organisation, she has championed the belief that education has the power to transform lives and create lasting opportunities for future generations.



At the heart of Nathalie’s vision is a belief that luxury should have purpose. Through Astrea, she champions the idea that women supporting women is one of the most powerful forces for change, building a community where success is shared, meaningful connections are celebrated, and empowerment is woven into everything the brand does.



Above all, Nathalie is the proud mother of four remarkable children, who remain her greatest inspiration and the driving force behind her ambition to build a business that leaves a lasting legacy. We will also be announcing a beautiful collaboration- watch this space 💎

✨ BRAND APPLICATIONS final call ✨THIS IS ICON | London Fashion WeekINFLUENCER GIFTING LOUNGEWe’re opening the doors to a...
15/08/2026

✨ BRAND APPLICATIONS final call ✨

THIS IS ICON | London Fashion Week
INFLUENCER GIFTING LOUNGE

We’re opening the doors to a strictly limited selection of standout fashion, beauty, wellness and lifestyle brands to join the THIS IS ICON Influencer Gifting Lounge this September.

With just 3 final brand partnerships remaining, this is an opportunity to place your brand directly in front of an invited audience of celebrities, VIPs, leading influencers, content creators, press and key industry guests during London Fashion Week.

We’re looking for exciting, innovative brands that want more than product placement — brands ready for high-impact gifting, organic content creation, social visibility and meaningful connections within an exclusive event environment.

✨ FINAL 3 BRAND PARTNERSHIPS AVAILABLE
✨ Fashion | Beauty | Wellness | Lifestyle
✨ Celebrity & Influencer Gifting
✨ Content Creation & Brand Visibility
✨ London Fashion Week

Once these final placements are filled, applications will close.

📩 For more information or to apply, email:
[email protected]

oh no! This is the caption you said.. ✨ OFFICIAL SPONSOR ANNOUNCEMENT ✨We are delighted to welcome NAD+ AT HOME as an Of...
14/08/2026

oh no! This is the caption you said.. ✨ OFFICIAL SPONSOR ANNOUNCEMENT ✨

We are delighted to welcome NAD+ AT HOME as an Official Sponsor of This Is Icon – Official London Fashion Week Event, taking place on 19 September 2026.

At This Is Icon, we’re passionate about partnering with brands that are driving innovation and shaping the future — and NAD+ AT HOME is doing exactly that, making advanced cellular wellness more accessible through its premium range of at-home NAD+ solutions.

With a vision to empower people to take greater ownership of their wellbeing, NAD+ AT HOME combines science-led innovation with convenience, quality and transparency.

✨ And there’s more…

We’re incredibly excited to announce NAD+ AT HOME as the headline brand of the ICON VIP Celebrity & Influencer Gifting Lounge for 2026.

This exclusive lounge will welcome celebrities, VIP guests, influencers and content creators throughout the event, with NAD+ AT HOME taking centre stage and introducing guests to the brand and the world of NAD+ and cellular wellness.

As our headline gifting brand, NAD+ AT HOME will be at the heart of the lounge experience, with opportunities for guests to discover the brand, experience its products and create authentic content throughout the evening.

Over the coming weeks, we’ll be sharing more about NAD+, the brand and what guests can expect at ICON 2026, so keep an eye on our socials for exclusive updates.

We can’t wait to welcome the NAD+ AT HOME team to ICON this September. ✨

🎟️ Tickets are on sale now — link in bio.

✨ DESIGNER ANNOUNCEMENT | ZENZHI ✨We are delighted to announce Priya Rai, Founder & CEO of ZenZhi, who will be showcasin...
13/08/2026

✨ DESIGNER ANNOUNCEMENT | ZENZHI ✨

We are delighted to announce Priya Rai, Founder & CEO of ZenZhi, who will be showcasing at THIS IS ICON during London Fashion Week this September.

ZenZhi is a luxury fashion house founded on one powerful belief: a woman’s presence should never be defined by her height.

At 153cm, Priya experienced first-hand what it meant to love fashion while rarely feeling truly considered by it. Clothes could be shortened, but a hem alteration couldn’t correct a misplaced waistline, an ill-fitting proportion or a silhouette that had never been designed with a petite woman in mind.

And from that frustration came a purpose.

Petite women didn’t simply need smaller clothes. They deserved to be the starting point of the design.

Originally from Nepal and now building ZenZhi on an international stage, Priya combines her eye for luxury and detail with a design language that balances architectural structure with fluid femininity. Every ZenZhi silhouette is considered from the ground up around petite proportions, bringing together precision, structure and femininity to create pieces that command presence.

For us at ICON, this is exactly what fashion should be about — challenging convention, championing individuality and creating space for people who have historically been overlooked by the industry.

We cannot wait to see Priya Rai and ZenZhi take to the ICON runway this September.

Because presence has never been measured in centimetres.

ZenZhi — Power in Proportion.

🎟️ THIS IS ICON | London Fashion Week
📅 19 September 2026
📍 The Brewery, London

Sustainability isn’t a trend at THIS IS ICON — it’s part of our standard. ♻️✨As we return for THIS IS ICON – Award & Run...
12/08/2026

Sustainability isn’t a trend at THIS IS ICON — it’s part of our standard. ♻️✨

As we return for THIS IS ICON – Award & Runway Show during London Fashion Week on 19th September 2026, we continue our commitment to creating a platform where fashion, creativity and responsibility come together.

THIS IS ICON champions emerging and established designers, diversity, inclusion, innovation and the future of fashion — and sustainability plays a major part in that future.

Every designer showcasing with THIS IS ICON is expected to demonstrate a genuine commitment to sustainable and responsible fashion, whether through their materials, production methods, craftsmanship, longevity, ethical practices or approach to reducing waste.

We don’t believe sustainability should sit on the sidelines of fashion. It should be on the runway.

Our designers are selected not only for their creativity and talent, but for the values behind their brands and the impact they want to make on the industry.

On 19th September, we’ll bring together fashion, music, entertainment, philanthropy, emerging talent, established names, celebrities, VIP guests and industry professionals for another unforgettable THIS IS ICON experience.

Fashion | Music | Future

📍 London
📅 19th September 2026
✨ London Fashion Week

FutureOfFashion EmergingDesigners BritishFashion FashionWithPurpose LFW ThisIsIcon2026

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