IMP Experiential & Product Sampling

IMP Experiential & Product Sampling iMP is an experiential marketing and product sampling agency based in Leeds & London.

Experiential Marketing //

Since 2008 we've created hundreds of amazing experiential marketing campaigns and provided thousands of fabulous promotional staff for brands, PR, marketing, digital and communications agencies. From start ups to iconic brands our bespoke services are tailored to each individual campaign from just one team member for a couple of hours to a fully managed experiential road

show. Promotional Staffing //

We have nationwide teams of high calibre promo staff, promo girls, sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors. Whether you need costume staff, in store merchandising staff, flyer staff, leaflet distribution staff, lead generation staff or a flashmob we have staff available up to event manager level. Design & Build //

We provide a full design, build and installation service. From branded events and brand experiences like the Maltesers Living Room Talent roadshow mobile trailers to Ant and Dec's Takeaway Live Supercomputer to the Victoria Gate video pod or the Sofaworks Gogglebox 'Gogglebooth' our team can produce a fully worked up solution, design, logistics and management plan. If you've got an idea for a branded installation or event we can bring it to life. Promotional Vehicles //

Branded ice cream van hire, camper van hire, promotional vehicles, branded promo vans, promo buses, rickshaws, ad bikes, ice cream bikes and trikes, catering vans and trailers... we have a wide range of promo vehicles customised to suit all types of mobile media, product sampling, advertising, promotional and experiential campaigns. If you need to hire a fully branded ice cream van complete with freezer compartments for chilled or frozen sample products, a branded promo van for a nationwide experiential roadshow or a promo bus we can provide drivers and brand ambassadors to support the mobile media activity.

18/05/2026

↯ This reel doesn’t need much explanation ↯

🦖This is what happens when a brand backs its creative👇🏼

🟢 Look at this thing 👀

🚚 We just completed the wrap on our sampling van (Lola) for and it’s one of the best pieces of vehicle creative we’ve seen on our fleet... maybe ever.

📸 Four sides. Four completely different scenes. “You Too Can FOO” and a brilliant lime green chassis holding it all together.

📣 Shout out to marketing and
Lynn Murphy and our own team obvs.


Lola’s got a new outfit. Sneak peak at the work in progress. Summer Tour - starts June 💥💥
14/05/2026

Lola’s got a new outfit.

Sneak peak at the work in progress.

Summer Tour - starts June 💥💥

🍫 208,800 x 16g minis.🍫 6,720 x100g bars.Zero apps. Zero AI.The numbers are mega, but they’re not the story.The story is...
06/05/2026

🍫 208,800 x 16g minis.
🍫 6,720 x100g bars.

Zero apps. Zero AI.

The numbers are mega, but they’re not the story.

The story is the woman in Manchester who said she hadn’t tried Ritter Sport since she was a kid in Germany.

The couple in London who argued over whether Praline or Alpine Milk was better (Alpine Milk, obviously 🏔️).

That’s what a sampling campaign is.
It’s not a distribution exercise.

💥 It’s 215,520 individual human moments 💥

IRL will always win because you can’t fake genuine human reactions. 💪🏼

Huge shoutout to the iMP Experiential & Product Sampling team and every single ambassador on this one.

You were the campaign.



🍟WhopperCon.🚐Vanessa.💥That’s it. 💪🏼That’s the post……okay not quite.But when Burger King throws a Whoppercon and your vin...
28/04/2026

🍟WhopperCon.
🚐Vanessa.
💥That’s it.
💪🏼That’s the post…

…okay not quite.

But when Burger King throws a Whoppercon and your vintage sampling van gets invited, you don’t need to dress it up with marketing speak about moments and theatre.

🕺The queue said everything.

🚐 One branded van. Surrounded by die-hard BK peeps who were already hyped before they even got to us. That’s the dream brief.

If you’re planning something and you want a vehicle people actually care about rather than walk past, let us know.

Vanessa’s diary is filling up fast and she’s got opinions about which events are worth her time.👀



Client: Mercieca
Vehicle: iMP Experiential & Product Sampling

🤌🏼TOLD YOU💥
27/04/2026

🤌🏼TOLD YOU💥

Two iconic brands.One very loud van.Burger King x Pringles hit Whoppercon and now we’re taking it nationwide – dropping ...
24/04/2026

Two iconic brands.
One very loud van.

Burger King x Pringles hit Whoppercon and now we’re taking it nationwide – dropping 15,000 samples from Edinburgh to London.

Chicken Royale.
Bacon Double Cheese XL.

Simple idea. Big impact.

London is being CRACKED OPEN today 🫡We are out here flooding the streets with Wonderful Pistachios and Londoners cannot ...
23/04/2026

London is being CRACKED OPEN today 🫡

We are out here flooding the streets with Wonderful Pistachios and Londoners cannot get enough 🟢

Tube stations? Taken over.

Bags? Flying out the barrel 🔥

This is what real volume sampling looks like and the people are here for it 👏

22/04/2026

POV: ➡️➡️

You’re the centre of attention at Whoppercon with your retro style vintage ice cream van collab branded for Burger King x Pringles

👀 Vanessa’s at it again…✅ Surely the biggest collab so far?🍟 When two of the most iconic food brands in the world decide...
21/04/2026

👀 Vanessa’s at it again…
✅ Surely the biggest collab so far?

🍟 When two of the most iconic food brands in the world decide to do a collab, you don’t just slap some logos on a poster. You take a vintage ice cream van, cover her in retro orange and red, and send her out into the world as a moving sampling billboard that people actually stop and stare at.

🎯 This is what brand collaboration looks like when both sides truly GET each other.

💥Pringles brings the crunch, the nostalgia, the “once you pop” energy.

💥Burger King brings the flame grilled confidence and that unmistakable swagger.

🚀Together? Absolutely unstoppable.

✨ Big brands, small van, massive impact. That’s the power of a collab that actually makes sense.

​​​​​​​​​​​​​​​​ samplingagency

17/04/2026

👀WHAT IS IT?

💥We build some cool, weird, wonderful, unique, unusual stuff.

🚀This one is no exception 🤪

✅Work in progress but almost ready.

Address

Crown House, 94 Armley Road
Leeds
LS122EJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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