15/05/2026
A significant moment for Freemans Event Partners.
We’re delighted to announce the appointment of Tara Warren as Chief Executive Officer, as we enter the next chapter of our growth story.
Tara joins us with 16 years' experience at West Ham United, where she played a central role in building one of the UK’s most recognisable sports brands.
Her experience across sport, live entertainment and governance makes her exceptionally well-placed to lead us through what we believe will be our most exciting period yet.
The live events industry is growing, and so are we. With a clear ambition to double the size of the business over the next five years, Tara’s appointment signals both the scale of our plans and the seriousness with which we’re approaching them.
Speaking on her appointment, Tara said:
“There is a huge opportunity to build on its strong 50-year legacy as the trusted partner of some of the world’s most iconic venues and events, including Silverstone, Lord’s, Wembley Stadium, the Olympics and the Ryder Cup, while continuing to deepen and grow relationships with our global partners, from World Rugby to Coca-Cola and many other prestigious brands.”
Built on Stephen Freeman’s vision and 50 years of trusted partnerships, we’re ready for our next chapter. We’re looking forward to what’s ahead with Tara at the helm.
Welcome to the team, Tara.
📖 Read the full press release ➡️ https://www.freemanseventpartners.co.uk/posts/freemans-event-partners-appoints-new-ceo/