09/04/2026
A recent brand experience designed and delivered for Benecol.
The brief centred on small, daily habits and long term wellbeing. Rather than overworking the space, the approach was to create something calm, structured and intentional, an environment that supported the conversation rather than competing with it.
A soft, flowing pathway anchored the room, surrounded by restrained planting and a considered palette. Every element was there to guide, not distract.
The space was designed to hold a breakfast panel discussion featuring Spencer Matthews and Gary Keegan, allowing the focus to remain on conversation while still creating a strong sense of place.
Delivered from concept through to build, with a tightly controlled production process and minimal reliance on external suppliers.
Creative direction, design and production by Wilde Dining Events.
