Fruit Focus Event

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Fruit Focus Event

The Fruit Focus team are happy to celebrate 40 years of the event in 2026. Fruit Focus is the leading fruit event in the UK.

The event will head to Bradbourne House, East Malling Trust for the first time on Wednesday 8th July.

19/06/2026

PI AgSciences UK will be exhibiting at Fruit Focus 2026 🙌

This is the first year we've had a stand at the event, and we're excited to see familiar faces and meet new people from across the industry. Our team will be pleased to tell you more about what we do and the technologies we provide, which are available exclusively with Agrii. The key product we will be showcasing at Fruit Focus is ProAct®. ProAct® contains Harpinαβ®, which triggers a calcium-driven response that strengthens the plant from within.

Come visit us on stand 124 to find out more!

18/06/2026

A holistic approach to fruit crop protection focuses on enhancing plant resilience and reducing reliance on synthetic chemicals. This method involves promoting robust root microbiomes, utilising organic materials and integrating biological pest controls.

The goal is to build resilience, allowing crops to thrive under challenging conditions while minimising ecological impact. The seminar will provide insights into how to implement this holistic approach effectively, helping growers maximise yields, reduce waste and improve operational efficiency.

Sponsored by Fargro Ltd. and presented by Alex Matthews, their Head of Agronomy.

REGISTER FOR YOUR FREE TICKET >> https://eu1.hubs.ly/H0wg7nM0

17/06/2026

⏰ Just 3 weeks to go until Fruit Focus!

Join us for the UK’s premier technical event for the fruit and vine industry, bringing together growers, agronomists, suppliers, researchers and industry leaders for a day packed with innovation, networking and expert insights.

📅 8 July 2026
📍 Bradbourne House, East Malling, Kent

Don't miss your chance to discover the latest technologies, hear from leading industry experts and connect with colleagues from across the sector. Fruit Focus serves the technical, networking and purchasing needs of the UK fruit-growing industry.

👉 Register now and secure your place: https://eu1.hubs.ly/H0wdmGS0

15/06/2026

🌱 RootCoir UK is growing with you at Fruit Focus 2026 🍓

We’re excited to be part of Fruit Focus 2026 (40th Anniversary) on 8th July 2026 at Bradbourne House – the UK’s premier event for the fruit industry!

Come and see how our sustainable Rootcoir Products solutions are helping growers with yields, improve soil health, and reduce environmental impact. 🌍💚

📍 Visit us at Stand 516

💬 Let’s talk about how RootCoir Products can help your crops thrive naturally. Rootcoir Team look forward to meeting with you on the day.

Focus

12/06/2026

Want to see the future of fruit growing?

Fruit Focus brings together the latest innovations in AgTech, robotics, precision growing, sustainable crop management, and post-harvest solutions - all in one place.

Hear from industry experts, discover cutting-edge technologies, and explore practical solutions to help improve productivity, sustainability, and profitability.

If you're involved in fruit or vine production, Fruit Focus is an event not to miss.

10/06/2026

⏰ Just 4 weeks to go until Fruit Focus!

Join us on 8 July at Bradbourne House, East Malling, for the UK's premier technical event for the fruit-growing industry. Whether you're involved in soft fruit, top fruit or viticulture, Fruit Focus is the place to discover the latest innovations, hear from industry experts and connect with growers, researchers and suppliers from across the sector.

Expect live working demonstrations, cutting-edge research, dedicated seminar stages, networking opportunities and the latest technology shaping the future of fruit production.

📅 8 July
📍 Bradbourne House, East Malling
🎟️ Register now and join us for a day packed with innovation, insight and industry connections.

Who's counting down with us? 🍓🍎🍇

09/06/2026

💡 Cold storage is essential for maintaining fruit quality, but rising energy costs are putting increasing pressure on growers' margins.

Don't miss the seminar "Lowering the Energy Costs for Refrigerated Storage" at Fruit Focus, where industry experts will explore practical ways to improve energy efficiency, reduce operating costs and optimise refrigerated storage performance without compromising fruit quality.

📍Picking, Packing and Packaging Stage
⏰ 1:15pm

Sponsored by NRI.

05/06/2026

🍎 Join us at Fruit Focus for an insightful seminar sponsored by Hortifeeds: "A New Biostimulant for Fruit Production"

Discover how Hortisynthesis, an innovative biostimulant from Hortifeeds, is helping fruit growers unlock greater crop potential through improved plant health, resilience, and performance. Learn about the science behind this exciting development and its practical applications for modern fruit production.

📍 Fruit Focus Agronomy Stage
📅 8 July, 2:00pm

Don't miss this opportunity to hear from the experts behind Hortisynthesis and explore how biostimulant technology can support productive and resilient fruit crops.

04/06/2026

🍓🍏🍇 If you're involved in growing, harvesting, marketing, or managing fruit crops in the UK, Fruit Focus 2026 should be firmly in your diary.

From soft fruit and top fruit growers to Pick Your Own (PYO) farm operators and vineyard teams, Fruit Focus is designed to help you tackle today's challenges and prepare for tomorrow's opportunities.

Why attend?
✅ Discover the latest innovations in fruit and vine production
✅ See autonomous equipment, robotics and working demonstrations in action
✅ Gain practical insights from leading researchers and industry experts
✅ Explore new seminar stages covering viticulture, agronomy, picking, packing and packaging
✅ Join discussions on the issues shaping the future of UK horticulture at the NFU Fruit Forum
✅ Network with growers, vineyard owners, suppliers, consultants and industry leaders from across the sector

As Fruit Focus celebrates its 40th anniversary in 2026, the event is moving to Bradbourne House, East Malling, Kent, with an expanded programme focused on the technical, networking and purchasing needs of the entire UK fruit and vine industry. More seminar stages, more exhibitors, and more opportunities to learn and connect.

📅 8 July 2026
📍 Bradbourne House, East Malling, Kent

Whether you're looking to improve productivity, explore new technologies, stay ahead of industry developments, or build valuable connections, Fruit Focus is the place to be.

Find out more and register your interest at Fruit Focus 2026: https://eu1.hubs.ly/H0vWtJg0

01/06/2026

🍇 Exciting news for Fruit Focus 2026! 🍷

We're delighted to introduce the brand-new Vines & Viticulture Stage, bringing together industry experts, growers and wine producers to explore the latest trends, challenges and opportunities shaping the UK wine sector.

A programme highlight will be an exclusive Wine & Vine Market Update from Nicola Bates, CEO of Wines of Great Britain, offering valuable insights into the current state of the market and what lies ahead for the industry.

Whether you're already growing vines or considering diversification into viticulture, this new stage will provide practical knowledge, expert advice and fresh perspectives to help your business thrive.

Join us at Fruit Focus and be part of the conversation driving the future of UK viticulture.

Address

Bradbourne House
East Malling
ME196DZ

Website

https://www.fruitfocusevent.co.uk/

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