Fruit Focus Event

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Fruit Focus Event

The Fruit Focus team are happy to celebrate 40 years of the event in 2026. Fruit Focus is the leading fruit event in the UK.

The event will head to Bradbourne House, East Malling Trust for the first time on Wednesday 8th July.

28/05/2026

Why should Fruit Focus be in your diary this July? 🍓🌱

Whether you’re a grower, agronomist, supplier, or part of the wider fresh produce sector, Fruit Focus is the perfect opportunity to stay ahead of the latest developments in UK horticulture.

✔️ Discover the newest innovations and technologies
✔️ See live demonstrations
✔️ Hear from leading industry experts
✔️ Network with growers and businesses from across the sector
✔️ Find practical solutions to today’s growing challenges

It’s a brilliant day for sharing ideas, making connections and seeing what’s next for fruit production in the UK.

See you there on 8 July 2026! 🍏

22/05/2026

Your Single Source for Kubota Excellence in the South of England 💪

Established in 1947, Lister Wilder Agriculture is a proud family business providing unparalleled end-to-end machinery support. As Europe’s first dealership to sell and support Kubota’s complete range across Agriculture, Groundcare, Construction, and Engines, we deliver engineering of the absolute highest standard.

Whether you need sales, genuine parts, or expert service support, our team is here to help keep your operations running.

Visit our Ashford branch or your nearest location to book a machinery demonstration.

You will also find us on stand 121 at Fruit Focus on 8 July 2026.

18/05/2026

10:00am on the NFU - National Farmers' Union Fruit Forum Stage: Horticulture’s opportunity for a government backed growth strategy.

Join this seminar and hear from the members of the Horticulture Expert Grower Group, tasked by Department for Environment, Food and Rural Affairs (Defra) to develop a sector growth plan to champion horticulture.

Chaired by Christine McDowell, NFU Senior Policy Specialist, hear from:

Martin Emmett, NFU Horticulture & Potato Board Chairman
Ali Capper, British Apples and Pears Chair
Nick Marston, British Berry Growers Chair
Simon Conway, British Tomato Growers Chair

Sponsored by NFU.

Great British Apples Love Fresh Berries British Tomatoes

05/05/2026

📢 Niab STAND TOUR - Head over to the Niab stand 628 to get a taste of all the research work in progress including:

🍓Adam Walker on adopting biologicals for SWD control in soft fruit.
🍓Dr. Sarah Arnold on FLYTHRIVE: Hoverflies for aphid control in soft fruit.
🍓Francis Wamonje on Parasitoids for controlling brown marmorated stink bug and forest bug.
🍓Dr. Mat Papp-Rupar on enhancing raspberry propagation and soil amendment research for apple.

Taking place at 10:30am on Wednesday 8 July. See below to find out more and register to attend.

01/05/2026

🙌 NEW STAGE = NEW SEMINAR! From manual to modern: Side by side data comparison of polytunnel technologies, sponsored by Ostara/Haygrove will take place on the NEW Agronomy Stage at Fruit Focus 2026.

Polytunnels account for 91% of covered farming globally, yet they have historically lacked the technological investment seen in the glasshouse industry. However, as extreme weather increases, wages increase and margins grow tighter, optimisation is essential.

In this session, data will be presented from the Ostara Haygrove 2025/2026 global trials comparing traditional manual tunnels against mechanically vented and fully software-automated structures. We will explore how pairing advanced hardware with data-driven control keeps crops in optimal growing conditions up to 25% more of the time. Beyond yield improvements, the data demonstrates how this transition drastically cuts manual labour and delivers attractive ROIs, ultimately creating a resilient, future-proofed business.

Find out more below.

28/04/2026

😍 When the grounds look as beautiful as this, you know the event is worth a visit!

Bradbourne House, situated in the heart of the Kent countryside, is steeped in history within the fruit industry. Acquired in 1938 by the East Malling Trust - an independent research organisation dedicated to supporting UK fruit growers - the 500-acre estate surrounding Bradbourne House is home to orchards, crop trials, and vineyards. Visitors can explore a wide variety of British fruit cultivation here, including apples, pears, cherries, and strawberries.

Find out more about our new venue to celebrate 40 years of Fruit Focus below. 👇

20/04/2026

✨NEW AGRONOMY STAGE SEMINAR✨ How can you implement holistic growing? Sponsored by Fargro Ltd.

A holistic approach to fruit crop protection focuses on enhancing plant resilience and reducing reliance on synthetic chemicals. This method involves promoting robust root microbiomes, utilising organic materials and integrating biological pest controls. The goal is to build resilience, allowing crops to thrive under challenging conditions while minimising ecological impact.

The seminar will provide insights into how to implement this holistic approach effectively, helping growers maximise yields, reduce waste and improve operational efficiency.

Find out more about the seminar and what else is taking place on the NEW Agronomy Stage at Fruit Focus 2026. Link below.

16/04/2026

This week the Fruit Focus team had a site visit at the beautiful Bradbourne House in Kent. The house, the grounds - it was all a wonderful view. We can't wait to host Fruit Focus 2026 here on 8 July.

12/04/2026

🗣️ The NFU - National Farmers' Union Fruit Forums are back for 2026 and this year boasts two separate sessions with a focus on policy and labour in the industry.

🍇For UK fruit growers, now is a pivotal time in the industry, with rising costs and mounting pressure from consumers. Take this opportunity to network, learn and share your own knowledge with others who are facing the exact same highs and lows as yourself.

01/04/2026

WORLD DEBUT 🤩 Introducing the world's first-ever pearberry. Grown in UK orchards this spring and to be debuted at Fruit Focus 2026, these delicious fruits promise a juicy taste and vibrant colour.

Address

Bradbourne House
East Malling
ME196DZ

Website

https://www.fruitfocusevent.co.uk/

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