21/11/2025
Expanding Knowledge, Connections & Global Insight at IBTM Barcelona 🌍
This week, Hollie had the opportunity to attend IBTM Barcelona, one of the industry’s leading global events for meetings, incentives, conferences and exhibitions. Held at the Fira, the show brought together destinations, suppliers and event professionals from around the world and offered an invaluable platform for learning, networking and inspiration.
The week began with a well-curated pre-fam trip hosted by the fantastic 8th Floor team, during which she explored standout hotels and participated in immersive activities, including hands-on cooking classes. Experiencing destinations first-hand is a crucial part of how we elevate our event recommendations, and this experience provided exactly the insight we aim to share with our clients.
Across three days on the show floor, she met with exceptional suppliers, discovered innovative venues, and gathered fresh ideas that will directly benefit our clients future events, both in the UK and internationally. The evening networking events included a brilliant night at COYA in the W Barcelona, which offered further opportunities to connect with industry partners, old and new.
IBTM once again reinforced the value of global collaboration and continuous learning within our industry. We’re excited to bring this new knowledge back to the team and look forward to turning these insights into exceptional event experiences for our clients in 2026.
If you’re planning events next year and want fresh global inspiration, get in touch with us at [email protected].