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FloraCulture International FCI the horti industry’s leading B2B digital publication with over 125,000 readers globally.

Thank you to all those who have viewed our latest edition. In the past few weeks, many hundreds have logged on and explo...
13/10/2026

Thank you to all those who have viewed our latest edition. In the past few weeks, many hundreds have logged on and explored the new-look FCI, our first issue built for a screen and accessibility where readers need it.

If you’ve taken a look, or will after this post, please let us know what you think either by DM or emailing [email protected].

We've loved seeing the responses, and there's plenty more to come. If you haven't had a look yet, now's a good time: https://hub.aiph.org/fci/magazine/?utm_source=social&utm_medium=launch&utm_campaign=13oct

Landscape Istanbul Fair | 110+ exhibitors. 50+ countries. 5,000+ industry professionals. Landscape Istanbul Fair opens ...
07/10/2026

Landscape Istanbul Fair | 110+ exhibitors. 50+ countries. 5,000+ industry professionals.

Landscape Istanbul Fair opens today, connecting ornamental horticulture and landscaping across Türkiye, Europe, the Middle East and beyond.

Istanbul is an AIPH-approved International Horticultural Trade Show, and we asked first-time exhibitors from Poland, Spain and Taiwan why Istanbul made the decision for them.

Full story in FCI: https://hub.aiph.org/fci/magazine/landscape-istanbul-fair

İstanbul Fuar Merkezi

06/10/2026

Still haven't had a scroll through the new FCI?

On your phone, swipe through features on sustainability, meet the growers and exhibitors shaping the sector, and catch the stories from across our industry.

Give it a go, and let us know what you think.

When sustainability must remain viable | In this opinion column, ZVG president and former lavender grower Eva Kähler-The...
05/10/2026

When sustainability must remain viable | In this opinion column, ZVG president and former lavender grower Eva Kähler-Theuerkauf argues that horticulture already has many of the tools needed to grow more sustainably.

The greater challenge is ensuring that retailers and consumers recognise the additional cost.

“Consumers are increasingly demanding low-residue or residue-free plants, organic plant protection and environmentally friendly production. This is a development that I wholeheartedly welcome.

At the same time, based on years of experience as a lavender grower, I know that, when it comes to selling plants, it is often the first impression, appearance and price that matter most. A leaf with a small blemish or a slight irregularity is often enough to put people off buying a plant. For me, this is precisely where one of the greatest contradictions of our time lies.”

– Eva Kähler-Theuerkauf, President, ZVG & former lavender grower

Read Eva’s full column here: https://hub.aiph.org/fci/magazine/column-eva-khler-theuerkauf?utm_source=social&utm_medium=launch&utm_campaign=05oct

Exclusive: Interview with Matthijs Mesken, newly elected president of Union Fleurs and director of the Dutch Association...
02/10/2026

Exclusive: Interview with Matthijs Mesken, newly elected president of Union Fleurs and director of the Dutch Association of Wholesalers in Floricultural Products (VGB).

“I see certification as the foundation, with carbon performance adding a measurable and highly competitive layer.”

In this issue, we speak with Matthijs about how our sector’s certification journey reflects meaningful progress but also important contradictions, and what solutions may help bridge the intention–action gap and the wide divide between what growers and consumers believe to be true.

Read more from Matthijs online at: https://hub.aiph.org/fci/magazine/interview-with-matthijs-mesken/?utm_source=social&utm_medium=launch&utm_campaign=2oct

Elise Wieringa, sustainability manager at Dutch garden-centre chain Intratuin says independent trials can reduce uncerta...
30/09/2026

Elise Wieringa, sustainability manager at Dutch garden-centre chain Intratuin says independent trials can reduce uncertainty and help growers adopt new cultivation methods.

“A good plant should be grown without pesticides, support biodiversity, be resilient, and benefit both people and nature. This discussion started in 2014. Since then, together with Tuinbranche NL, the Dutch trade association for garden retail and garden centres, we have made significant progress. Notably, we have reduced the use of neonicotinoids and phased out the active ingredients listed in Greenpeace’s ‘GP9’ and PAN’s 'Toxic 12’.”

Read full interview here: https://hub.aiph.org/fci/magazine/greener-grown-lavender-retail?utm_source=social&utm_medium=launch&utm_campaign=30sept

When sustainability must remain viable | In this opinion column, ZVG president and former lavender grower Eva Kähler-The...
29/09/2026

When sustainability must remain viable | In this opinion column, ZVG president and former lavender grower Eva Kähler-Theuerkauf argues that horticulture already has many of the tools needed to grow more sustainably.

The greater challenge is ensuring that retailers and consumers recognise the additional cost.

“Consumers are increasingly demanding low-residue or residue-free plants, organic plant protection and environmentally friendly production. This is a development that I wholeheartedly welcome.

At the same time, based on years of experience as a lavender grower, I know that, when it comes to selling plants, it is often the first impression, appearance and price that matter most. A leaf with a small blemish or a slight irregularity is often enough to put people off buying a plant. For me, this is precisely where one of the greatest contradictions of our time lies.”

– Eva Kähler-Theuerkauf, President, ZVG & former lavender grower

Read Eva’s full column here: https://hub.aiph.org/fci/magazine/column-eva-khler-theuerkauf?utm_source=social&utm_medium=launch&utm_campaign=29sept

Dutch plant protection covenant | In the Netherlands, an industry covenant is currently being negotiated to restore publ...
21/09/2026

Dutch plant protection covenant | In the Netherlands, an industry covenant is currently being negotiated to restore public trust in agriculture and horticulture.

It is equally designed to provide farmers and growers with greater clarity and legal and financial certainty when adopting more biocontrols and innovative cultivation techniques.

In this issue, we explore the potential impact of this covenant, and whether it may reverse the growing fragmentation of plant protection policy across the country, with Adri Bom-Lemstra, chair of both Greenports Nederland and Glastuinbouw Nederland.

Read more here: https://hub.aiph.org/fci/magazine/interview-with-adri-bom-lemstra?utm_source=social&utm_medium=launch&utm_campaign=21sept

“In addition to its existing product range, Floritec presented a host of new and striking varieties during one of the mo...
19/09/2026

“In addition to its existing product range, Floritec presented a host of new and striking varieties during one of the most colourful, retail-ready and comprehensive displays at FlowerTrials.” – Ron van der Ploeg, FCI Editor.

The chrysanthemum breeding and selection company describes its approach as ‘customised breeding’.

But what exactly does that entail, how do growers, retailers and consumers benefit from bespoke blooms, and which varieties represent the next generation of sustainable chrysanthemums?

Read more here: https://hub.aiph.org/fci/magazine/profile-floritec/?utm_source=social&utm_medium=launch&utm_campaign=19sept

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