FloraCulture International

FloraCulture International FCI the horti industry’s leading B2B digital publication with over 125,000 readers globally.

What if a hanging basket could deliver pollinator appeal year after year?Mr Plant Geek - Michael Perry highlights two Pl...
05/06/2026

What if a hanging basket could deliver pollinator appeal year after year?

Mr Plant Geek - Michael Perry highlights two PlantHaven International, Inc. introductions that are rethinking container gardening: Buddleja Nectar Bar and Salvia Hummingbird Falls.

Selected for long flowering periods, strong pollinator attraction, and performance in baskets and containers, they challenge the idea that seasonal displays need to be short-lived.

Sometimes innovation is not about creating something completely new — it is about reimagining the familiar.

🦋 See why Mr Plant Geek believes these varieties could change expectations for hanging baskets: https://www.flipsnack.com/aiphglobal/floraculture-international-may-2026?p=30

What does social sustainability look like when it comes to pay?Renske Franken of MPS examines the growing focus on fair ...
03/06/2026

What does social sustainability look like when it comes to pay?

Renske Franken of MPS examines the growing focus on fair pay, living wage discussions, and the role of the newly introduced floor wage methodology within MPS-Socially Qualified.

As expectations around worker welfare continue to evolve, the conversation is shifting from minimum compliance towards understanding whether incomes genuinely support a decent standard of living.

💡 Read how fair pay is becoming a bigger part of horticulture’s sustainability agenda: https://www.flipsnack.com/aiphglobal/floraculture-international-may-2026?p=12

The biggest workforce challenge in horticulture may not be labour shortages — it may be visibility.As Matt Mika of Ameri...
01/06/2026

The biggest workforce challenge in horticulture may not be labour shortages — it may be visibility.

As Matt Mika of AmericanHort and Andrew Fitzmaurice of MorePeople explain, businesses are competing for talent in a much broader market. The demand is not just for workers, but for people with technical knowledge, commercial awareness, leadership potential, and the ability to work with emerging technologies.

The issue is that many potential recruits never see horticulture as a serious career option in the first place. For employers, the challenge is ensuring people understand that horticulture offers a future worth pursuing.

🌱 Discover why talent attraction is becoming a business-critical issue for horticulture: https://www.flipsnack.com/aiphglobal/floraculture-international-may-2026?p=6

Leadership matters most when conditions become more challenging.In an exclusive interview, FCI spoke to Laura Valdivieso...
29/05/2026

Leadership matters most when conditions become more challenging.

In an exclusive interview, FCI spoke to Laura Valdivieso, who takes over as President of Asocolflores at a time when Colombia’s flower sector is facing rising costs, trade pressures, workforce challenges, and growing competition for talent.

Colombia’s floriculture industry supports hundreds of thousands of livelihoods, making workforce development, education, and youth engagement central to its future competitiveness.

With a background spanning international trade, agriculture, and government, Valdivieso brings experience shaped by some of Colombia’s most important export negotiations and market development initiatives.

🇨🇴 Learn more about the priorities shaping the next chapter for Colombian floriculture: https://www.flipsnack.com/aiphglobal/floraculture-international-may-2026?p=22

27/05/2026

How can our sector attract, support, and value the people who keep it growing?

The May issue of FloraCulture International explores the workforce, skills, leadership, and technology shaping ornamental horticulture at a time of labour shortages, rising social expectations, and rapid automation.

The future of horticulture will depend not only on innovation in crops and systems, but on how effectively the sector attracts, trains and supports the people behind them.

📘 Explore the May issue here: https://aiph.org/floraculture/latest-edition/

Although consumers still buy plants on emotion, growers have to plan for reality.In Spain, as Josep Maria Pitarque of AL...
15/05/2026

Although consumers still buy plants on emotion, growers have to plan for reality.

In Spain, as Josep Maria Pitarque of ALIAT explains, demand is shaped by seasonality, lifestyle trends, and impulse. Often, preferences shift faster than production cycles can adapt.

The result is a system where growers are not just meeting demand, they’re trying to interpret it early enough to act.

🌿 Learn more: https://www.flipsnack.com/aiphglobal/floraculture-international-april-2026/full-view.html?p=12

Sustainability is no longer a shared ambition, it’s a retail requirement.Drawing on insights from Frank van der Heide of...
13/05/2026

Sustainability is no longer a shared ambition, it’s a retail requirement.

Drawing on insights from Frank van der Heide of Tuinbranche Nederland, this FCI feature shows how retailers are translating sustainability targets into concrete supply conditions.

For growers, the challenge is not whether to comply, but how to navigate a system where standards are set outside of their control, while implementation and cost sits with production.

Expectations are becoming clearer. The path to meeting them is not.

🌱 Read the article: https://www.flipsnack.com/aiphglobal/floraculture-international-april-2026/full-view.html?p=10

When demand isn’t there, you have to build it yourself. In Spain, dipladenia has long been produced at scale for export,...
11/05/2026

When demand isn’t there, you have to build it yourself.

In Spain, dipladenia has long been produced at scale for export, but has limited recognition in the domestic market. The Di Dipladenia campaign brings together breeders, including Dümmen Orange EU, Selecta one, and Syngenta, with growers and retailers to change that.

Early results show strong sales growth and increased visibility. But more importantly, it demonstrates what happens when the entire value chain moves in the same direction.

🌺 Discover how the campaign works: https://www.flipsnack.com/aiphglobal/floraculture-international-april-2026/full-view.html?p=14

In Poland, different retail channels operate on entirely different terms.As highlighted by retail consultant Tomasz Szac...
08/05/2026

In Poland, different retail channels operate on entirely different terms.

As highlighted by retail consultant Tomasz Szacon and Robert Radkiwiecz of Polish Garden Centre, discounters prioritise price and logistics efficiency, while garden centres and DIY stores demand presentation, innovation, and seasonal relevance.

The same product can succeed or fail depending on how it is positioned, priced, and delivered. Growth, in this context, is less about volume and more about alignment.

🚚 Read the article: https://www.flipsnack.com/aiphglobal/floraculture-international-april-2026/full-view.html?p=8

Market concentration doesn’t just create scale, it creates dependency.In Australia, a single retailer can account for up...
06/05/2026

Market concentration doesn’t just create scale, it creates dependency.

In Australia, a single retailer can account for up to 75% of market share, with some growers relying on one customer for the majority of their turnover. At the AIPH Meeting Sydney 2026, Nick Hutchinson of Greenlife Industry Australia - GIA explained that concentration shapes not only opportunity, but risk.

The industry response has not been to resist this reality, but to structure it by introducing clearer frameworks, defined processes, and shared principles to reduce uncertainty.

📊 Delve into the article: https://www.flipsnack.com/aiphglobal/floraculture-international-april-2026/full-view.html?p=16

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