02/11/2025
From Shredded Hands to Substack Sanctuary
Hi everyone! I know I've been quiet over the past few months. My time hasn't been spent trying to keep up with the 'Instaglam' fakery of social media—it's been spent teaching floristry courses to amazing students of all ages.
The incredible feedback and joy from those courses convinced me of something: my thirty years of expertise is best used to teach you the real skills, not to chase the algorithm.
The Pivot and name change: Why Now?
This pivot has taken on a new urgency because I have an exceptionally busy Christmas looming ahead. I anticipate working in the freezing cold, with shredded wreath-making hands. The back breaking work of lugging heavy buckets plus endless cutting of foliage means that this menopausal body and brain are going to take a beating !
It's time therefore to take a moment and build a path to a more sustainable future. My goal is simple: I need to pivot direction so that next Christmas, I'm teaching in the warm, not freezing in the workshop.
This is why I’m starting to record my new online courses (whilst still fighting with my new Gimbal) and why Substack will be the perfect vehicle to do so.
I've had a YouTube channel for years, and whilst subscribers have grown organically Substack is far better. It perfectly aligns with my principles—it’s honest, down-to-earth, wordy, and supports my more blog-style content. It’s the retro sanctuary where we focus on value for learning, not vanity for likes.
Whilst I am building my courses, I'm looking to start a free, monthly series to work towards to paid content for a small monthly fee to build a club and community of shared interests and learning - so please join me for the real story, the real skills, and the quiet pursuit of attainable beauty!
Here is my Substack account—I would love you to join and follow me here as we as share to those you may think will be interested.
Jenni
http://jenniwrenflowers.substack.com #