02/02/2026
❤️ Building Love at Valentine’s
Valentine’s is one of the biggest moments of the year for florists.
And behind the scenes, we are working constantly to help real florists win.
There is also a long-standing myth that Valentine’s is like Christmas for florists, where huge profits are made. The reality is very different. Floristry is a highly skilled, labour intensive industry working with perishable products, unpredictable supply costs, and very real financial risk.
During peak periods like Valentine’s, florists are working longer hours, bringing in extra staff, buying stock weeks in advance, and managing huge volumes in very short timeframes. Even when sales are strong, the idea that florists are making massive profits is simply not true. By the time flowers are sourced, prepared, delivered, staffed, and overheads are covered, margins are far smaller than most people would expect.
At Florist Window, we build websites designed for direct selling, real local delivery, and real customer connections.
Through our Direct Florist Network, florists support each other across the UK, keeping orders florist-to-florist.
Through We Are Florists, we connect customers directly to genuine local florists, helping love flow straight from sender to door.
At Valentine’s, and all year round, we are building the tools that help florists rain down love on their customers, and on their communities.
Read more:
https://www.weareflorists.com/blog/valentine_s-day-2026-uk-rain-down-love
Looking to send some love? Order direct from a real local florist:
www.localflorists.co.uk
• If you are a Florist Window client and would like your website to do the same as WeAreFlorists, please email the team and we will bring it to life.
