30/07/2026
Will you miss Live At The Apollo?
šØ LIVE AT THE APOLLO CANCELLED šØ
What are your thoughts? Did you watch Live At The Apollo? Why did it die?
Hereās what I thinkā¦.
So Live At The Apollo has been cancelled which, despite being increasingly s**t for years and having a massively declining viewership, has apparently still come as a surprise to some people.
As a comedian, I donāt think I can overestimate how important Live At The Apollo is for some of us. I know a ton of acts whoāve structured their whole careers around getting on there. Itās still a huge factor for why people do the Edinburgh Fringe. Itās a carrot agencies dangle in front of you to get you to sign with them.
And yet, I think the audience stopped caring a long, long, time ago.
Back in the day people actually trusted TV. They trusted it to bring them the news, they trusted it to educate their children, and they trusted it to entertain them. 20 years ago if you were on TV it was like a quality assurance stamp that you *must* be good.
But now, that trust has gone. Instead people have placed it in the algorithms. We believe our phones are going to show us genuinely unbiased news, educate us, and entertain us.
So people have stopped looking to Live At The Apollo for their favourite acts and started looking online. And thatās why every act thatās blown up over the last three years has done so from a strong social media following and not from doing Would I Lie To You or whatever.
There were some genuinely great acts on Live At The Apollo in the last decade. There was also some absolute dog s**t that should never have been given that platform in a million years.
But the main issue is that TV is a dying medium. And thatās probably a good thing.
You donāt have to mindlessly pay your license fee any more and just trust that youāll get served whateverās best. You get to go out into the world and discover people for yourself, and when you like someone you get to back them by sharing their stuff, telling your mates, and buying tickets to their show.
The audience are now the ones in charge.
I think that represents something really exciting. Instead of comedians building their careers around Live At The Apollo, maybe now theyāll build it around the audience instead.
One final thing to add, maybe the reason Live At The Apollo always felt a bit s**t is because stand up comedy isnāt meant to be watched on TV - itās meant to be watched live.
Maybe the reason it was s**t is because TV has a way of sanitising everything, filtering away any edge or spice through a series of directors, producers and lawyers until all thatās left is bland flavourless slop, edible to all but satisfying to none.