28/07/2025
Two iconic race weekends. One iconic experiential campaign.
The 2025 eBay Garage campaign showed up at two of the UK's biggest motorsport weekends for both Silverstone and Goodwood Festival of Speed, with a multi-level activation designed to engage the eBay audience: car lovers looking for the right part, from a platform they can trust.
Reimagined for 2025, the experience featured an immersive, motion-reactive room and a full-body interactive game that turned the act of finding the right car parts into something physical and memorable.
This was a fully integrated, cross-agency collaboration across two back-to-back weekends.. An example of what can happen when media, content and experiential come together to land a powerful campaign message.
By showing up with confidence, eBay built visibility, trust and connection with a hands-on audience, and proved exactly what happens when a campaign lives beyond the screen.
eBay
MKTG, Whalar, DEPT®, JOAN Creative