Swallow Events

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Swallow Events

Swallow Events are the leading UK event and festival operations specialist platform. Free to join for organisers and traders. Just 4% buyer ticketing fee.

The world’s first Event Trading Operating System - fixed price bookings, live auctions and tenders. Swallow Events are a passionate, leading event and festival operations specialist, with vast experience managing all aspects of event infrastructure to a wide range of clients and across a diverse number of industries. We are equipped to deal with music festivals for 250,000 people through to small, bespoke events and agricultural shows for as little as 5,000 people. Our service is always 100% bespoke and delivered uniquely to the specific requirements of our individual clients and we catered for over 1 million customers in 2019. Swallow was founded by Oli Thomas in 2007, who has over 20 years experience at the top of the event and brand world, working with brands such as the LVMH group (Louis Vuitton, Fendi, Celine, Louwe & Thomas Pink through to E&J Gallo Wines, Amex, Royal Mail & Quicksilver to name a few) through to event and festival clients such as BBC Countryfile Live, The Times & Sunday Times Literature Festival, Cowes Week through to Goodwood's Festival of Speed, Goodwood Revival, Royal Ascot, Cowdray Polo and Glastonbury Festival. Covid 19 - Rapid Testing & Compliance

Swallow Events is the first company to offer a full rapid testing screening service facility to detect COVID-19 to event organisers throughout the UK. We are able to offer rapid 15 minute turn-around, pop-up testing facilities conducted by health professionals allowing events of any size to be held in a Covid secure environment.

Swallow Events also offer a full-consultancy service, covering critical information and advice enabling events in all sectors to open safely and compliantly. Our consultancy service is in line with UK government guidelines Department for Digital, Culture, Media and Sport (DCMS) and also in conjunction with any local authority restrictions and necessary health and safety precautions.

02/09/2026

Stop losing event opportunities in scattered inboxes and incomplete forms.

A proper Trader Booking System should work around your business.

Join and list for free. Build a structured Shop Front. Show your unit details, menus and products clearly. Keep insurance and health and safety documents current in one place. Submit stronger applications. Track contracts and payment information without chasing updates.

That means clearer opportunities, fewer delays and better visibility over cash flow.

Event Management Software should give catering traders and retail stand operators control, not create another layer of administration.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Swallow Events is built to help you discover relevant events, secure bookings and stay commercially ready. Buyer fees apply only when a trader pitch is secured. The 4% buyer fee applies only to Swallow Events ticketing services and not to trader bookings.

Read the full blog post and see what a £0 platform should deliver for traders:
https://www.swallowevents.com/post/free-event-management-software-what-organisers-should-expect-from-a-0-platform

Also ready to stop managing your event trading through fragmented processes? Explore a better way to get booked, stay compliant and improve cash flow.

27/08/2026

Your application is your first impression. Make it impossible to overlook.

Before you apply for your next event pitch, build a credible Shop Front that shows exactly what you bring to the event.

Choose the right unit for the opportunity.

Present your menu or product range clearly.

Show your capacity, service style and setup requirements.

Keep pricing, power, access and pitch size accurate.

Upload current insurance and health and safety documents.

Match your offer to the audience, atmosphere and expected spend.

Incomplete applications get rejected. Missing documents, vague product descriptions and unclear unit details can cost you a booking before the conversation even starts.

A proper Trader Booking System helps you prepare once, keep your information current and apply with confidence. It gives you a stronger digital Shop Front, clearer applications and better visibility of new trading opportunities.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Whether you are working with an event management company or using Event Management Software, your application should show that you are ready to execute.

Swallow Events is free to join and free to list your units, menus, products, pricing and documentation. Buyer fees apply only when a pitch is secured. The 4% buyer fee applies only to Swallow Events ticketing services.

Do you also want to secure more relevant bookings, improve cash flow and stop losing opportunities to incomplete applications?

Read the full guide and prepare properly before you apply:
https://www.swallowevents.com/post/festival-trader-application-software-how-to-build-a-stronger-application-before-you-apply

25/08/2026

A good pitch is not just a space on a site map. It is access to the right audience at the right moment.

When your pitch sits on a natural audience route, near the right activity zone, you get stronger footfall, more customer conversations and more chances to sell.

The right Festival Management Software should help reduce duplicated offers, so your product is not lost beside several similar traders competing for the same customers.

You should also have clear information before arrival:

Access routes.

Set up windows.

Power and infrastructure.

Waste and servicing requirements.

Health and safety documentation.

Keep every compliance document in one place. No chasing emails. No last minute uncertainty. No wasted time when you should be preparing to trade.

Swallow Events gives catering traders and retail stand operators a clearer route to relevant festival opportunities through a connected Trader Booking System.

Join and list at £0. Secure bookings. Receive the information you need. Improve your cash flow with a more disciplined booking process.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Whether you are working with an event management company or applying directly for new opportunities, your next pitch should work harder for you.

Do you also want to discover relevant events, secure better placed pitches and keep your paperwork ready in one place?

Read the full guide: https://www.swallowevents.com/post/festival-management-software-how-to-plan-trader-zones-around-audience-flow-and-event-experience

17/08/2026

Stop rebuilding your trader admin for every event.

Create your Shop Front once. Add your units, menus, products, prices and health and safety documents. Then apply to relevant events in a few clicks.

No repeated uploads of compliance documents. No chasing scattered emails. No missing opportunities because your information is buried in an old form.

A Trader Booking System built around your reality means you can:

Secure bookings faster.
Discover new events.
Keep compliance information ready.
Track contracts and payments in one place.
Improve cash flow with clearer payment visibility.
Spend less time on admin and more time serving customers.

This is what Event Management Software should do. Remove friction. Keep your operation ready. Help you act when the right event appears.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Swallow Events is the event management company giving catering and retail traders a cleaner route from application to confirmed booking.

Join free. Set up your Shop Front. Reclaim your time.

Read the full guide:
https://www.swallowevents.com/post/event-management-software-how-a-unified-operating-system-replaces-your-admin-stack

11/08/2026

Fragmented legacy tools and disconnected software force event producers to juggle endless administrative friction. Swallow Events introduces Event Trading 2.0: the unified, purpose-built Event Trading Operating System.

We combine ticketing, live auctions, and tender-based trader bookings into a single, high-performance ecosystem without legacy bloat. Bring your operations in house, automate compliance, and reclaim four months of admin time.

Organisers keep 100% of trader pitch revenue. Completely free to use with zero setup fees.

Read our full briefing on Event Trading 2.0:
https://www.swallowevents.com/post/event-trading-2-0-why-the-industry-is-moving-to-a-unified-event-trading-operating-system

10/08/2026

If Eventbrite sells tickets, eBay creates competitive pricing, and Airbnb monetises unused inventory, Swallow Events does all three for the trading economy behind live events.

The latest article covers the industry press recognising the launch of ETOS and the operational chaos it removes for traders.

Coverage from Data Transmission, Festival Insights, The Caterer, BizBash, Mixmag DE, Ticketing Business Today and Stand Out Magazine highlights a better way to discover events and secure opportunities.

ETOS brings trader discovery, tender procurement, auctions, bookings, contracts, compliance and payment scheduling into one system. No more chasing spreadsheets, emails and fragmented admin across every booking.

Join and list for free. Access relevant new events through a network of 5,000+ catering traders and 3,000+ retail trade stand operators. Keep your documents organised, secure bookings faster and improve cash flow with a Trader Booking System built around the realities of live events.

Swallow Events is an event management company providing Event Management Software for the trading economy.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Read the full press roundup:
https://www.swallowevents.com/post/from-data-transmission-to-festival-insights-why-the-events-industry-is-talking-about-etos

Stop chasing fragmented admin. Start securing better bookings.

07/08/2026

The festival season is a perpetual race. Scouring forums. Refreshing inboxes. Waiting weeks while prime spots vanish.

That cycle is broken.

Elite ex*****on demands speed.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders. It is the ultimate Trader Booking System for modern organisers.

Our community of over 5,000 catering traders gets 24-hour priority notice on premier event spots. One compliance upload to our secure vault. Instant verification. Zero administrative drag. Secure your pitch before the general public sees the link.

Zero setup costs. Zero subscription fees. 100% free to join for traders.

Read the updated brief:
https://www.swallowevents.com/post/stop-chasing-pitches-how-priority-booking-and-instant-compliance-wins-you-the-best-spots

29/07/2026

Eliminate the gate bottleneck.

Queues kill your momentum and reduce your trading window. We stop the friction before it starts.

Our free turnstile integration means more happy customers reaching your stand faster. Every minute saved at the entrance is a minute spent at your counter.

Optimise your cash flow. Maximise your trading window.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Hold the standard. Execute.

https://www.swallowevents.com/post/the-open-gate-why-free-turnstile-integration-is-the-new-standard-for-event-ticketing

27/07/2026

Dominate the event season.

Secure prime spots. Showcase your quality.

The mission is growth.

Land high value bookings. Your business deserves results.

Legacy systems leave you guessing.

Tender based bookings put control back in your hands.

Prove your worth through elite ex*****on.

Upload compliance documents once. Reuse them forever.

Bid for the best pitches at the biggest events in the country.

Unlock thousands of opportunities every season. Gain instant network access.

Hold the line on professional standards.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Stop chasing organisers through endless emails.

Professional.

Efficient.

Elite.

Reclaim your time. Dominate the season.

Register today to start bidding.

https://www.swallowevents.com/post/the-organiser-s-guide-to-tender-based-bookings-how-to-curate-the-perfect-trader-mix-without-the-ema

24/07/2026

Neutralize the administrative friction. We have automated the compliance cycle so you can stay dedicated to the front line.

End the repetitive manual vetting. Submit your Health and Safety and insurance credentials once. Our system manages the rest. One master file. Full compliance for every pitch.

Secure your operational edge. Scale your business alongside 8,000+ traders using The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

https://www.swallowevents.com/post/compliance-without-the-clipboard-how-to-automate-h-and-s-and-insurance-vetting-for-100-traders

Address

Selsey Road
Chichester
PO207PU

Website

http://www.swallowevents.com/

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