Swallow Events

Swallow Events Swallow Events are the leading UK event and festival operations specialist platform. Free to join for organisers and traders. Just 4% buyer ticketing fee.

The world’s first Event Trading Operating System - fixed price bookings, live auctions and tenders. Swallow Events are a passionate, leading event and festival operations specialist, with vast experience managing all aspects of event infrastructure to a wide range of clients and across a diverse number of industries. We are equipped to deal with music festivals for 250,000 people through to small,

bespoke events and agricultural shows for as little as 5,000 people. Our service is always 100% bespoke and delivered uniquely to the specific requirements of our individual clients and we catered for over 1 million customers in 2019. Swallow was founded by Oli Thomas in 2007, who has over 20 years experience at the top of the event and brand world, working with brands such as the LVMH group (Louis Vuitton, Fendi, Celine, Louwe & Thomas Pink through to E&J Gallo Wines, Amex, Royal Mail & Quicksilver to name a few) through to event and festival clients such as BBC Countryfile Live, The Times & Sunday Times Literature Festival, Cowes Week through to Goodwood's Festival of Speed, Goodwood Revival, Royal Ascot, Cowdray Polo and Glastonbury Festival. Covid 19 - Rapid Testing & Compliance

Swallow Events is the first company to offer a full rapid testing screening service facility to detect COVID-19 to event organisers throughout the UK. We are able to offer rapid 15 minute turn-around, pop-up testing facilities conducted by health professionals allowing events of any size to be held in a Covid secure environment.

Swallow Events also offer a full-consultancy service, covering critical information and advice enabling events in all sectors to open safely and compliantly. Our consultancy service is in line with UK government guidelines Department for Digital, Culture, Media and Sport (DCMS) and also in conjunction with any local authority restrictions and necessary health and safety precautions.

12/06/2026

Final Call for The GWCT Scottish Game Fair 2026 - We are capping the total number of food and coffee units at an absolute maximum of 18 for an anticipated audience of approximately 35,500 over the three-day event. Applications close next week -

Replacing Spreadsheets with Automated Intelligence

Stop the grind.Paperwork is a drag on your mission.Contracts and compliance must be automatic.With Swallow Events they a...
08/06/2026

Stop the grind.

Paperwork is a drag on your mission.

Contracts and compliance must be automatic.

With Swallow Events they are.

Secure more bookings.

Join 5,000 catering and 3,000 retail companies.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Eliminate manual administration.

Protected payments.

Execute your trade.

Grow your business.

Reclaim your time.

Join the network.

Stop chasing paperwork. Start chasing pitches.Emails and spreadsheets are a drain on your business. Catering and retail ...
04/06/2026

Stop chasing paperwork. Start chasing pitches.

Emails and spreadsheets are a drain on your business. Catering and retail traders spend months stuck in admin loops. That ends today.

Swallow Events is your force multiplier.
✅ Upload your documents once.
✅ Manage compliance automatically.
✅ Secure your season with precision.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Reclaim your time. Focus on the service.

Join the marketplace at swallowevents.com.

Direct access is the ultimate advantage.Stop waiting for the phone to ring. Start bidding for the best spots in the coun...
03/06/2026

Direct access is the ultimate advantage.

Stop waiting for the phone to ring. Start bidding for the best spots in the country.

The Swallow Events marketplace is open. We connect elite catering and retail traders directly with the UK's premier festivals.

No middlemen. No friction. Just high-value pitches waiting for professional operators.

Efficiency is your edge. Secure your summer season with the world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Secure your season. Own the marketplace.

Join the mission at swallowevents.com.

The UK outdoor event market is worth £25bn. Organisers & Traders lose an average of 120 days to manual admin. Stop the c...
15/05/2026

The UK outdoor event market is worth £25bn. Organisers & Traders lose an average of 120 days to manual admin. Stop the chaos. Reclaim your mission. The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

The news is out. Swallow Events featured in BizBash’s Event Tech Check (May 2026) as one of the platforms reshaping even...
05/05/2026

The news is out.

Swallow Events featured in BizBash’s Event Tech Check (May 2026) as one of the platforms reshaping event operations globally.

They saw what we already knew.

Legacy systems and manual agency models are failing.

They create chaos. They burn time. They eat profits.

We are here to end that cycle.

Organisers are moving operations in house and taking back control.

Reclaiming four months of admin time.

Keeping 100% of trader pitch fees.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Free for organisers and traders to use.

Elite ex*****on is no longer optional.

The marketplace elite traders want to be in is live.

Join the movement.

Reclaim your time.

Read the full BizBash feature here: https://www.bizbash.com/event-tech/new-event-tech-tools-for-may-2026

Stop guessing. Start winning. The legacy model is broken. Opaque bookings. Middlemen. Hidden gatekeepers. Swallow Events...
01/05/2026

Stop guessing. Start winning.

The legacy model is broken. Opaque bookings. Middlemen. Hidden gatekeepers.

Swallow Events levels the battlefield.

We provide direct access to premium events through a transparent marketplace. Our Live Auctions give you the power to bid for elite pitches based on your own strategy. No more waiting for a call that never comes. The market decides the value. You control your season.

This is the end of agency dependency. This is platform empowerment.

Execute with precision. Access the marketplace. Secure your spot.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Join the elite network of 5,000 plus catering traders and 3,000 plus retail trade stands already scaling their operations.

Reclaim your time. Hold the line on quality. Execute.

The middleman is obsolete. The In House Revolution has arrived for event organisers.Stop losing your margins to staff he...
25/04/2026

The middleman is obsolete. The In House Revolution has arrived for event organisers.

Stop losing your margins to staff heavy manual or legacy systems and ultimately save yourselves and traders money.

Organisers keep 100 percent of trader pitch revenue.

Traders gain access to elite events with zero friction.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Automate your contracts and health and safety compliance.

Remove the friction of manual paperwork.

Scale your event with professional efficiency.

Our Bronze plan is free for organisers.

Silver and Gold plans offer enhanced support for scaling.

Join over 8000 traders in our network today.

Reclaim your time and build your legacy.

Read more here: https://www.swallowevents.com/post/the-in-house-revolution-keep-100-of-your-turnover-and-turn-processing-fees-into-profit

Tired of closing tabs because the application form is a nightmare?Stop chasing festivals. Let the mission come to you.Th...
22/04/2026

Tired of closing tabs because the application form is a nightmare?

Stop chasing festivals. Let the mission come to you.

The grind of manual applications is a legacy constraint. It drains your focus and kills your momentum. Swallow Events provides the infrastructure to scale your business without the admin fatigue.

Our network already includes over 5,000 catering traders and over 3,000 retail trade stands. We use fixed pricing, live auctions and competitive tenders to match you with high performance events.

Reclaim your time. Execute with precision.

The world’s first Event Trading Operating System, powered by fixed price bookings, live auctions and competitive tenders.

Secure your next pitch while you sleep. Join the elite.

Address

Selsey Road
Cheltenham
PO207PU

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