28/01/2026
Ads are coming to ChatGPT – but what will they actually look like, and what does that mean for your business?
In this episode, Amy Holley-Cribbin from Nomadic UK breaks down what ChatGPT ads are likely to look like inside a real conversation, how they could change buyer journeys, and what you should actually be doing about it right now.
If you’re a business owner, marketer or agency who’s already trying to figure out AI search and “AI visibility”, this will help you understand where organic answers stop and paid placements begin.
💡 You’ll learn:
- How ChatGPT ads are likely to appear (not big banner ads, but sponsored boxes beneath answers)
- The difference between organic AI recommendations and paid slots
- What this could look like for:
Local service businesses (solicitors, accountants, agencies etc.)
Ecommerce / product brands
B2B services
- Why organic AI visibility is still your foundation, even in a paid world
- 3 simple actions to take now so you’re not caught off guard when ChatGPT ads roll out more widely
🎥 Watch the full AI Visibility series:
Episode 1 – How to Get AI to Pick Your Business
Episode 2 – How to Add Video Transcripts & Summaries to Your Site
Episode 3 – We Asked ChatGPT About Businesses Like Yours – Here’s What Happened
Episode 4 – If AI Can’t Understand Your Homepage in 5 Seconds, You’re Losing Leads
Episode 5 – (this episode) Ads Are Coming to ChatGPT: What It Means for Your Business
Check it out here:
Ads are coming to ChatGPT – but what will they actually look like, and what does that mean for your business?In this episode, Amy from Nomadic UK breaks down...