22/11/2025
๐ช๐ต๐ผ ๐๐ฟ๐ฒ ๐ช๐ฒ?
Steve Norman & Lynne Morgan
Letโs clear this up firstโฆ weโre not married to each other! ๐
We simply met at a wedding we were both working at almost 19 years ago, clicked instantly, and have been working side-by-side ever since.
Steve was running the much-loved Embrace Videography with his husband Gareth, and I (Lynne) was busy growing my pride and joy, Lovey Dovey UK. Week after week, we found ourselves working alongside the same brilliant suppliers โ people who became friends as much as colleagues. As business relationships were strengthening, friendships were blossoming.
Over time, we realised something wasnโt right in the wedding world. Couples were being misled by โrecommendedโ listings in directories and magazines that were really just adverts, and social media made it easy for anyone to pop up as a โwedding businessโ with no experience, no insurance, and no accountability. We hated seeing couples let down, and with free face book business pages, could see it getting worse.
So in 2013, with Emma Hall, Glenda Clwyd and a handful of others, we brought together a small group of trusted suppliers and created The Wedding Guild of Wales โ a safe, honest place for couples to find people who genuinely care about their work. We started with a handful of members. Now we have grown intentionally slowly and steadily to nearly 100, all meet our strict criteria, and all brilliant at what they do.
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๐๐ผ๐ ๐๐ต๐ฒ ๐๐ฎ๐๐ฟ๐ฒ๐ ๐๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ
We never planned to run wedding fayres โ they found us.
The then Sales manager at Hensol Castle, Judy, asked us to run their wedding launch event via one of our members Liz Jones.
Even though we had zero experience, we jumped in nervously but positively with both feet along with Emma Hall and Glenda Clwyd.
It workedโฆ and we were asked back. Then another venue approached us, then another, and before long we were running several fayres a year.
For the first three years, we did them for free, not taking any fees for the significant time these took to plan and facilitate.
We only charged ยฃ50 per supplier to cover costs, because our goal wasnโt to make money โ it was to bring trusted suppliers and excited couples together.
Eventually, it grew too big to run alongside our day jobs, so we put it to a vote with our Guild members - scale back, or grow?
They voted overwhelmingly to grow.
๐ฆ๐ผ, ๐ ๐ ๐ช๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ณ๐๐น ๐ช๐ฒ๐น๐๐ต ๐ช๐ฒ๐ฑ๐ฑ๐ถ๐ป๐ด ๐๐ฎ๐๐ฟ๐ฒ๐ ๐๐ฎ๐ ๐ฏ๐ผ๐ฟ๐ป.
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๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐๐ผ ๐จ๐
Weโve always believed in doing things properly and to the best of our ability.
That means;
๐๐ค๐ง ๐พ๐ค๐ช๐ฅ๐ก๐๐จ
You wont see unverified or inexperienced businesses at our fayres.
Only the people whoโve proven themselves โ insured, registered, reliable, and genuinely invested in what they do.
They also need to enjoy working with others. Most wedding suppliers are sole traders, used to answering only to themselves and their customers.
At our fayres, we expect them to work well together, as they would on a wedding day!
๐๐ค๐ง ๐๐ญ๐๐๐๐๐ฉ๐ค๐ง๐จ
We donโt pack out categories. We work our categories by demand, So youll see more photographers, bridal boutiques, venue stylists than say an ice cream cart- because nearly all weddings will have use of these services in comparison to an ice cream cart.
Everyone pays the same. We dont play pricing games regardless of when a stand is booked.
Everyone is valued, everyone is treated fairly.
We are very fortunate to have been in a position where we dont need to discount last minute stands to fill our fayres. We are thankful for this!
And we design each fayre around what couples actually want, and via our "double your money" prize draws, we encourage on the day bookings to ensure our exhibitors have opportunities.
๐๐ค๐ง ๐๐๐ฃ๐ช๐๐จ
We give each venue our full attention โ one at a time for approximately 4 weeks.
As suppliers, we dont forget our roots - We know our venues, promote them daily in the run up to the fayre, and make sure couples get a real feel for them.
There's no copy and paste from venue websites here, we speak from experience and a genuine love for the venues we work with.
In return, our venues trust us to bring only quality suppliers.
It doesn't stop there - we support our venues, both those we host fayres at and associated guild members all year round. As Steve often references " a puppy is for life not just for Christmas" the same with our venues - they are with us 12 months of the year, not just 1 or 2 fayre days a year!
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๐ช๐ต๐ ๐ช๐ฒ ๐ฆ๐๐ถ๐น๐น ๐๐ผ๐๐ฒ ๐ง๐ต๐ถ๐
Because at the heart of it, weโre still just two people who care about the wedding industry, who care about couples, and who care about doing things best way we know how.
Are we perfect? No, we make mistakes like everyone else, but we listen and we learn.
No shortcuts.
No nonsense, definitely no nonsense ๐
Just passion, honesty, and a lot of years of experience.
Thatโs us and we have our respective, supportive partners Gareth & Rod, and the absolute best team of wedding suppliers supporting us, trusting us year after year!
๐ผ๐ฃ๐ ๐ฉ๐๐๐ฉโ๐จ ๐๐ฎ ๐๐ค๐ฃ๐๐๐ง๐๐ช๐ก ๐๐๐ก๐จ๐ ๐๐๐๐๐๐ฃ๐ ๐๐๐ฎ๐ง๐๐จ๐คฉ
