ASG

01/12/2025

Our PR team at ASG enjoyed a great night at the CIPR Northern Ireland Awards on Friday, celebrating our amazing team and the talent that drives us forward.

We were proud to take home three awards, including the Gold award 💛 for Not for Profit Campaign and the Silver award for Consumer Relations.🩶

And a huge congratulations to Suzy Spence, who recently joined us as PR Account Director, on winning the Gold award for Outstanding Young Communicator of the Year, such a well-deserved achievement. 🏆

So proud of our team and this industry, and huge congratulations to all of the other winners! 👏🌟

16/11/2025

NI Motor Industry Awards 2025!

30/10/2025

ASG is thrilled to announce that we’ve been shortlisted for five awards at the CIPR Northern Ireland Awards 2025!

We’re incredibly proud of our team’s work over the past 12 months, which has been recognised across multiple categories - including Not-for-Profit Campaign, Best Event, and Consumer Relations Campaign.

A special shout-out to our two talented team members shortlisted for the prestigious Outstanding Young Communicator Award — what an achievement!

We can’t wait to celebrate with the rest of Northern Ireland’s PR community on 28 November.

26/08/2025

📣 Exciting retail news from Belfast city centre!

We’re delighted to see our client, REMUS UOMO, take a major step forward with the relocation of its flagship store. The move represents a significant investment in the brand’s presence in Belfast and underlines the continued strength of independent retail in Northern Ireland.

The new location will offer customers an enhanced shopping experience, blending contemporary design with the brand’s signature menswear style.

Congratulations to the Remus Uomo team on this exciting new chapter – we can’t wait to see the doors open!

Menswear brand Remus Uomo is relocating its flagship store from Victoria Square shopping centre to Arthur Street in an investment of over £0.5m, it announced on Tuesday.

30/07/2025

We’re absolutely thrilled that ASG has been shortlisted in the Best Event category at the UK Agency Awards 2025 for our very own Northern Ireland Motor Industry Awards 2024! 🚗🏆

This event has gone from strength to strength – growing in scale, ambition, and impact each year, as it shines a spotlight on the very best of Northern Ireland’s motor industry.

To be recognised on a national stage is a real honour and a proud moment for our team.

11/07/2025

📣 Friendly reminder! The ASG offices will be closed on Monday 14th July and Tuesday 15th July for the bank holiday weekend.

We hope you enjoy the long weekend - we’ll be back and ready in the office on Wednesday 15th July! 😊

10/07/2025

🎤 Top 5 Media Training Tips Everyone Should Know

Whether it’s a live interview or a press quote, being media-ready can make or break your message.
Our Director of PR & Events, Sasha Jeffrey, shares her top tips from years of experience supporting clients in the spotlight:

1. Know your key messages – and stick to them.
2. Keep it simple – avoid jargon and speak with clarity.
3. Practice bridging – guide the conversation back to what matters.
4. Be yourself – but your most polished, confident self.
5. Stay calm under pressure – preparation is everything.

🗞️ Want help getting your team media-ready? Let’s chat.

01/07/2025

What a day at Down Royal! 🙌 ASG was proud to support Down Royal Racecourse for the most stylish fixture of 2025 (so far!) at the Boylesports Summer Festival of Racing.

This year, Ladies Day got a new fresh twist - with gents and couples stepping into the spotlight for Best Dressed honours on a reimagined runway!

A vibrant celebration of racing, fashion and flair, the day delivered unforgettable moments, exciting new additions and dazzling prizes.

Huge congratulations to all our Best Dressed winners and everyone who brought their style A-game! 🐎 ✨

30/06/2025

We’re hiring!

We’re on the lookout for an experienced PR Account Director to join our award-winning team.

At ASG, we’re right there with our clients, bringing bold ideas to life through campaigns that make a real impact. If you’re passionate about creativity, strategy and leading great work, this could be the role for you.

Ready to lead, shape, and shine with us?

Apply now or tag someone who’d be perfect for the job.

📩 Send your CV to [email protected]

For full job description visit https://www.asgcomms.com/careers/pr-account-director

Closing Date: Friday 18th July 2025

18/06/2025

🚨 New Blog Post: If You’re Not Planning for Emergencies, You’re Not Planning at All 🚨

In events, creativity takes the spotlight – but safety is what makes it possible.
From high winds to medical incidents, smart planning can be the difference between chaos and calm. 💡 At the Mary Peters Trust Corporate Games, our behind-the-scenes safety strategy meant the day stayed focused on fun, fundraising, and flawless delivery.

Discover how expert partners like , practical foresight, and proactive risk management turned potential problems into peace of mind.

🔗 Read now: https://bit.ly/4jU7aSc

13/06/2025

✨ Great to be part of an inspiring evening at The MAC for the IPA Northern Ireland Members’ Reception with IPA President Karen Martin.

Hosted by new IPA NI Chair Brian Scott, the event brought together agencies from across the region for a thought-provoking discussion on the power of creativity — and how we can reaffirm its role at the heart of our industry.

A brilliant opportunity to connect with peers, share ideas, and hear directly from Karen and an impressive panel of local industry talent.

Thanks to the IPA for hosting such a valuable event – we're already looking forward to the next one!