25/11/2025
Lights, camera, action!🎥 We were beyond proud to create a media moment to remember earlier this month, as Loose Women launched their award-winning Facing it Together campaign at CastleCourt Shopping Centre.
What began with the mall hosting the new campaign posters, soon evolved into us bringing together the PSNI and Women’s Aid for on-air interviews as Loose Women broadcast live from CastleCourt with presenter Nadia Sawlha. We also worked with the organisations to provide guidance for the posters’ signposting for NI, alongside the NI Executive’s Ending Violence Against Women & Girls Directorate.
The campaign helps people identify the signs of domestic abuse, signposting them to the support that is available locally, crucial for NI as last year, the PSNI recorded 32,763 domestic abuse incidents and nearly 20,000 domestic abuse crimes.
It was a huge honour to manage this very worthwhile project and bring each organisation together to communicate an important conversation directly to the public.
Domestic Abuse affects all genders, ages and backgrounds. For further help and information, please contact the Domestic Abuse Helpline for NI on 0808 802 1414.