Forever Green Flower Company

Forever Green Flower Company We grow beautiful cut flowers in the North Norfolk countryside, producing sustainable and seasonal bouquets, and blooms for weddings and events.

I grow seasonal cut flowers for florists and the public.

It’s been a hard week. Behind the smiling photo of a flower farmer with an armload of bountiful blooms is a mounting anx...
31/05/2026

It’s been a hard week. Behind the smiling photo of a flower farmer with an armload of bountiful blooms is a mounting anxiety.

As land workers, farmers and market gardeners see first hand the effects of our changing climate. The record -breaking heat of the past week is just one aspect of the weather challenges we’ve had to face this year so far.

Up here on the North Norfolk coast, we had just 4.4mm of rainfall in April - under 10% of the 48mm average expected for mid-spring. We were lucky to escape any late frost due to our coastal location, but prior to to heat hitting a week ago, we had a ten-day period of grey skies and 10 degree C temps; combined with the dry conditions this has really had an impact on our May production.

And now over the past week we’ve gone from 10-12 degrees up to 30 plus degrees in the space of 24-48 hours. I recorded two days over 30 degrees on Monday and Tuesday - in May - unheard of! Temperature records have been broken day after day across the UK. This is having a significant impact on our flower production and on our income.

Our peony harvest is supposed to run for about four weeks from the third week of May to midsummer; it’s over already. Our early, mid and late season varieties have all flowered out at once in the record heat in just ten days. Spare a thought for the larger peony farms across the UK and Europe for whom this must have been a nightmare!

If you’ve been following us for a while, you’ll know that Astrantia is one of our key crops for early summer; this year the crop has been severely impacted by the dry spring and the unseasonal heat. Again we have early and later flowering varieties - whilst we’d expect to bring in about £1000 from our bed of early Roma and Red varieties, I reckon I’ll be lucky to clear £150 this year. That’s not going to pay the bills.

Continued in the comments:-

My favourite DIY buckets so far this season… the best varieties from the field last week to flower up a hen party. I’m t...
28/05/2026

My favourite DIY buckets so far this season… the best varieties from the field last week to flower up a hen party.

I’m too tired for many more words. Working in this heat saps your energy. But we’ve managed to hit all of our targets for the week and fulfil every order, and I’m grateful for Molly’s hard work on the field flipping beds in preparation for our late season crops.

There will be more flower orders leaving the farm tomorrow - a DIY wedding order curated with wildflowers in mind, and bunches for will be in the shop on Saturday.

🌸

That’s it - spring is well and truly over with this explosion of heat! Can you believe that last Monday it was 10 degree...
24/05/2026

That’s it - spring is well and truly over with this explosion of heat! Can you believe that last Monday it was 10 degrees Celsius; tomorrow we’re predicted to hit 30 degrees in North Norfolk.

I’m hoping that these forget-me-nots last the week… we have a few bunches to cut for our wholesale orders, and we have a lovely wildflower-style DIY wedding to curate next weekend that they will be perfect for!

These forget-me-nots have been a new crop for us on the flower farm this year - it’s been a learning curve, but we’ll definitely be implementing the lessons and growing them again for next spring. Until then, enjoy the photos - and let’s hope they make it through the heat this week!

If you’re a new grower, our Introduction to Flower Farming workshop takes place on Saturday 6th June - I’ll be sharing lots of growing and business info for those interested in starting a flower farming enterprise themselves! More info and booking online - check the link for the website in my bio.

What a difference a day makes!Twenty-four hours of sunshine and all of the flowers are popping! It’s a bit of a swing go...
23/05/2026

What a difference a day makes!

Twenty-four hours of sunshine and all of the flowers are popping! It’s a bit of a swing going from 10 degrees C on Monday to 25 degrees C on Friday - let’s hope it’s not too stressful on our plants! Thankfully it means we’ll have plenty of Orlaya for next week’s orders! 😆

The last of the Butterfly ranunculus have been cut from the tunnel, and our seasonal flower selection is shifting from s...
14/05/2026

The last of the Butterfly ranunculus have been cut from the tunnel, and our seasonal flower selection is shifting from spring to early summer varieties. We’re going to miss these beautiful spring blooms - they’ve become a firm favourite of ours in recent years! This variety is called Vestalis.

We sell Butterfly ranunculus corms through our seed shop and it won’t be long before we launch our Autumn Bulb Pre-Sale! Get over to the website and register for our newsletter to make sure you don’t miss out!

09/05/2026

With every passing year this field becomes more than just a place of work, it’s a sanctuary and a salve from the world beyond the boundary.

It was a relief to find out yesterday that Cromer and its neighbouring wards voted for love over hate, electing a total of 13 Lib Dem councillors and did not follow the national trend which has lurched towards the right. Citizens came out in numbers here - it restores a little faith in humanity. I’m not traditionally a LD voter, but tactics came into play this time round in our region of Norfolk; the rest of the county has gone overwhelmingly to Reform. I don’t think I’ve ever seen our polling station quite so busy, and it showed in the vote numbers. My mind feels a little less anxious today.

I hope you had a peaceful weekend, wherever you are.

Do you know what my favourite May filler flower is? Sweet Rocket! Clouds of dainty blooms fill the air with a delicate, ...
04/05/2026

Do you know what my favourite May filler flower is? Sweet Rocket! Clouds of dainty blooms fill the air with a delicate, sweet scent; it’s long lasting in the vase, and perfect for wedding and event work!

The Latin name is Hesperis matronalis Alba and we sell the seed through our shop .

If you’re a florist in East Anglia there will be lots of white Sweet Rocket available at from tomorrow. We’ll be cutting this variety throughout May - we hope you’ll love using it in your late spring arrangements!

Molly and I had a close encounter with a young buzzard on Tuesday! Here’s what happened…I arrived at the field to start ...
02/05/2026

Molly and I had a close encounter with a young buzzard on Tuesday! Here’s what happened…

I arrived at the field to start work at 7am and spotted a deer down at the bottom of the field - I went down to try and catch it on video. It was only when I got closer that I realised there was what looked like a buzzard sitting on a fence post! You can just see it on the second slide jumping down onto the ground.

What was strange though, was that the buzzard didn’t fly off immediately - in fact, it just sort of skittered over the ground, not really taking off into flight at all. Being quite close, I was able to see that it didn’t have any obvious injuries and so I thought it best to leave it alone.

But three hours later, it was still on the edge of the field. It kept fluttering about as we approached as you can see in the third slide. Molly and I both knew that this is not typical behaviour and assumed that something was definitely wrong. Our field also runs parallel to a main road, and the buzzard was slowly moving towards where the field opened out onto the road; we decided to call a bird of prey rescue centre for advice.

The advice, when it came, was a bit of a surprise - there wasn’t anyone available to come out to us, so we had to catch the bird and transport it to the centre ourselves! Fortunately, buzzards like to ‘play dead’ so when Molly and I approached with a blanket in hand in a pincer movement, the buzzard dropped to the ground and laid still which made easy work of gathering him up and settling him into a box for a car journey!

Once we got him to the rescue centre, the diagnosis quickly followed. He was a one year old juvenile who was starving - apparently sometimes they aren’t very good at feeding themselves! No other injuries or obvious health issues, he just needed feeding up because he was so weak. He soon perked up and started feeding and the centre sent us a photo of him sitting up in the cage with his food.

The great news is that the centre volunteers will be able to return the young buzzard to the farm after a week or so of care. We’re looking forward to seeing them all when they come to release him!

22/04/2026

The best thing about spring? Ranunculus of course! Our subscription customers are in for a treat this week…

Did you know that you can register for a regular delivery of flowers from our field via our Seasonal Flower Subscription service? If you live in North Norfolk we deliver flowers to your door on Thursdays through the season. Head over to the website to find out more and sign up for a subscription today!

Address

Grove Farm, Holt Road
Aylmerton
NR118QA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447904962201

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