Sense of Source

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Sense of Source I thrive on leveraging operational skills honed through start-ups, turnarounds, and growth-stage businesses, all while championing sustainable practices.

Sense of Source is a foundation built on a simple but urgent belief: the choices we make—what we buy, who we support, and how we operate—directly impact the people and ecosystems that sustain our world. With over 40 years of dedicated experience, a CEO, author and international business leader, I've cultivated a career marked by driving multi-channel brands to unprecedented success within the realms of international import, ecommerce and eco-lifestyle sectors.

This week, we're back in Ecuador.The 2027 Amazon Source Expedition — roughly 2,400 miles down the Amazon watershed from ...
02/09/2026

This week, we're back in Ecuador.

The 2027 Amazon Source Expedition — roughly 2,400 miles down the Amazon watershed from Ecuador into Peru and back — doesn't begin on a river. It begins with visits like this one: sitting down with the guides, the communities, and the partners who will make it possible, and doing it in person, again and again, in the year before the boat ever moves.

That's the way we've chosen to build this. Not one scouting trip and a press release — a relationship, built the way real ones are.

Over the coming months we'll introduce you to the route, the river, and the people this whole project exists for. This is the year before the year. Come along.

Take a breath.The Amazon watershed is one of the largest sources of the oxygen every person on Earth breathes. It regula...
29/08/2026

Take a breath.

The Amazon watershed is one of the largest sources of the oxygen every person on Earth breathes. It regulates rainfall on continents that have never seen it. And it is protected, day in and day out, by people most of the world has never been asked to notice — let alone give something back to.

That's the reason this expedition exists. Not the miles, not the gear, not the adventure — those are the vehicle. The purpose is to bring attention and durable support to the people who steward the source.

Follow along to meet them in the months ahead — more at

Sense of Source is a documentary and media platform that follows the origins of the things we consume. Its flagship production is a 2,400-mile round-trip Amazon river expedition. Partnership opportunities open now.

29/08/2026

This project grew out of a friendship.

Deep in the Ecuadorian Amazon, Otobo and his community run an ecotourism camp on their own territory, on their own terms. It's a working answer to one of the hardest questions in conservation: how does a community keep its forest standing and still make a living?

We didn't come to film a subject. We came back, visit after visit, to build something together — and the expedition will pass through his waters with his community's guidance, under their authority.

The river gets the headlines. People like Otobo are the story.

Follow along to meet more of the people behind this project.

03/08/2026
Follow us at
02/08/2026

Follow us at

Sense of Source is a documentary and media platform that follows the origins of the things we consume. Its flagship production is a 2,400-mile round-trip Amazon river expedition. Partnership opportunities open now.

12/06/2026

Capturing an anaconda safely takes patience, experience, and teamwork.

In many remote parts of the Amazon, moments like this bring entire communities together—each person playing a role, sharing knowledge passed down over generations.

Encounters like these are a reminder that living alongside wildlife here isn’t unusual—it’s part of everyday life.

Red-crowned t**i monkeys spend most of their lives high in the Amazon canopy, moving through the trees far above the for...
10/06/2026

Red-crowned t**i monkeys spend most of their lives high in the Amazon canopy, moving through the trees far above the forest floor.

Quiet, fast, and incredibly difficult to spot — moments like this only happen when you slow down and really look into the rainforest around you.





04/06/2026

This is a common Waorani home deep in the rainforest.

Built from natural materials gathered from the surrounding jungle, these homes are often built and expanded over generations, filled with family, stories, and everyday life.

Life here is deeply connected to the land around it, but even more connected to the people within it. In communities like this, happiness isn’t tied to how much you have — it’s found in being surrounded by family, connection, and a shared way of life.

You’re looking straight at one of the Amazon’s greatest masters of camouflage, but only if you pay attention closely.An ...
04/06/2026

You’re looking straight at one of the Amazon’s greatest masters of camouflage, but only if you pay attention closely.

An anaconda can stay completely hidden until the exact moment it decides to move… and most people would walk right past this without ever noticing it.
In the rainforest, survival often depends on staying unseen.





21/05/2026

Some trees in the Amazon have stood for centuries, surviving changing climates, storms, and generations of life growing around them.

Ancient trees like this play a major role in the rainforest ecosystem—storing carbon, supporting wildlife, stabilizing soil, and helping regulate the environment around them.

In a forest that’s constantly changing, some things remain rooted far longer than we can imagine.

Follow along to learn more about life in the Amazon.

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