THIS.aarhus

11/09/2025

At THIS 2025, we look ahead to where the industry is going and how to get there. The industry thrives on transformation, and this week we present three sessions that dive straight into it.

Whether you’re a composer turning scripts into music, a producer shaping shows that spark conversation, or a director bringing real-life experiences into fiction, we’ve got you covered.

In his keynote “Future of Conversation – Something Shared in a Time of Individuality”, Nikolaj Vitting Hermann, Head of Content and Collaborations at The Danish Broadcasting Corporation, argues that the real challenge is to keep access to each other’s lives open and to create occasions where we share the same conversation.

The panel “Future of Stories – The Narratives Missing from Our Screens” brings together screenwriters Charlotte Bonnevie Mwakitalu and Shirin Aziz, journalist and documentary director Nagieb Khaja, and journalist and director Milan Ganesan to discuss representation, new voices, and the power of stories to reshape cultural understanding.

And in “Future of Translating Script into Music – The Emotional Engine of Storytelling”, film composer Halfdan E and music supervisors Thomas Golubić and Paulina Marquez pull back the curtain on how sound shapes narrative. From subtle choices of tempo to the unforgettable impact of the perfect cue, discover why music is storytelling in its own right.

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03/09/2025

From the stories airing in primetime, to the production pipeline, and the new voices redefining screenwriting, THIS takes a deep dive into the trends and tendencies shaping the future of Nordic series📺

In the session “Future of Production – From Greenlight to Global Release”, leading Danish production companies share how they take stories from greenlight to global release and talk about what it takes to keep productions competitive in today’s fast-changing media world.

What stories will shape tomorrow’s screens? Four newly graduated screenwriters from The National Film School of Denmark offer their fresh perspectives, visions and ambitions in the session “Future of Screenwriting - Creating the Worlds We Want to Watch”

And finally; How do we shape series for primetime in Scandinavia? To answer that question, we have gathered leading executives from Denmark, Norway and Sweden, who will give a glimpse into the evolving world of scripted drama from Nordic broadcasters.

See the sessions here and find link for the program in comments ⬇️

28/08/2025

We’re thrilled to announce our next three sessions at THIS 2025. These sessions offer valuable insights into the future of news, public service & media partnerships, all with the same agenda: to prepare you best for the changing media market.💡

CEO of JP/Politiken Media Group and future CEO for World Association of News Publishers, Stig Ørskov, is ready to tackle the current challenges for news media in the session “Future of News – Breaking the Scroll”.

Naja Nielsen, Media Director a SVT, is here to discuss the role of public service broadcasters when consumers are being flooded with content and private platforms are dominating the market in the session “Future of Public Service – Public Trust in a Private Era”.

Matt Trickett, Head of Media at Ampere Analysis, will deliver valuable insights from all over Europe when he dives into trends within media partnerships in the session “Future of Media Partnerships – Lessons from Europe”.

Stay tuned and join us in celebrating the future of media and content.

20/08/2025

✨First speaker announcement for THIS 2025 is here!✨

We’re thrilled to announce our first three sessions at THIS. Three sessions that, in our humble opinion, you don’t want to miss.

Meet Stefanie Sword-Williams FRSA (she/her), award-winning founder, TEDx speaker and author of F*ck Being Humble. In the session, “Future of marketing – F*ck being Humble”, Stefanie will go into why self-promotion isn’t arrogance, but a career necessity in today’s competitive landscape - whether you’re marketing a brand or yourself.

London-based music supervisors, Jenn Egan and Hayley Smith, join forces in the session “Future of Soundtracks – How to Hook Gen Z”. Jenn is known for her work on Conclave (2024), Fountain of Youth (2025), and Am I Being Unreasonable? (2022), while Hayley has brought her expertise to shows like ITV’s Love Island, where music choices set the tone for millions of viewers.

Larry Pipitone and Joseph Ellis, two of the three founders behind New York based multidisciplinary creative agency, GrandArmy join us for the session “Future of Marketing Series – Crafting Brands, Driving Viewers”. From shaping campaigns for A24, NPR, ESPN and collaborating with Google & Nike, GrandArmy knows how to cut through the noise and build cultural phenomena.

Stay tuned and join us in celebrating the future of media and content.

04/08/2025

🚨 THIS is moving

We’re thrilled to announce that THIS – Future of Media & Content 2025 will take place at a brand new location in the fall. Right in the heart of Aarhus at the Vue cinema in Bruuns Galleri.

For the first time ever, the two festivals THIS and AARHUS SERIES and our award show SERIES AWARDS will be housed under one roof. Together with Vue Bruuns, we’re excited to invite you into our new space for ideas, inspiration, and bold conversations about media and content.

📅 THIS takes place on November 5–6, 2025
🎟️ Early Bird tickets are now available via the link below

Please note that access to SERIES AWARDS is not included in any tickets for THIS 2025. Tickets for SERIES AWARDS are sold seperatly.

31/07/2025

✨SERIES AWARDS is expanding with an extra award category

For the first time ever, this year’s SERIES AWARDS will include an award for Best Documentary Series. A clear sign of the genre’s growing relevance in shaping our conversations and culture.

Festival director Felicia Elisabeth Jackson says:
"We’ve always aimed to create a platform that reflects the stories shaping our society and documentary series certainly do that. We’re thrilled to add this important category to the line-up."

📍SERIES AWARDS is the largest Danish celebration of serial storytelling. This year it takes place on November 6 in Aarhus.
📅 Submissions for series are open from August 1 to August 31
🎟 Tickets are available from tomorrow

15/05/2025

🎬 Meet the Jury for SERIES AWARDS 2025

We’re proud to introduce our amazing jury of industry professionals who will be deciding the nominees and winners of this year’s SERIES AWARDS.

Say hi to:
🌟 Milad Schwartz Avaz, Screenwriter & Director
🌟 Piv Bernth, CEO & Executive Producer at Apple Tree Productions
🌟 Keld Reinicke, Media Executive & Entrepreneur
🌟 Dorte Warnøe Høgh, Journalist & Screenwriter
🌟 Ann Lind Andersen, Series Expert & Chair of the Jury

They bring experience, insight, and a true love for series – and as Festival Director, Felicia Jackson puts it: “This year’s jury combines deep industry knowledge with a keen sense of where series are headed. With so many strong Danish and Nordic productions in the mix, it’s going to be a tough – and exciting – job selecting the nominees and winners, and I'm very confident our jury is up for it.”

Let the countdown begin!

28/04/2025

🎶 Introducing THIS MUSIC – The Future of Sound in Media 🎶

We’re proud to introduce THIS MUSIC – our brand-new track dedicated to the future of sound in media.

Developed in collaboration with PROMUS - Produktionscenteret for Rytmisk Musik i Aarhus, THIS MUSIC brings together music professionals, filmmakers, series producers, and tech thinkers to explore how soundtracks, scores, and commercial music shape the stories we love.

From standout Nordic cases to insights on sound innovation, THIS MUSIC is your chance to connect, learn, and get inspired.

Read more about the newest track on our website and join us in Aarhus in November for the 8th edition of THIS – Future of Media & Content.

📅 November 5–6, 2025 | Aarhus

👉 Meet the program committee and read more here: https://thisaarhus.com/track/music/

18/02/2025

🚀 Exciting internship opportunities in Aarhus! 🚀

Are you passionate about media, tech, and storytelling? Join the team behind THIS – Future of Media & Content, where we explore the future of series, TV, gaming, and tech.

Besides THIS, we’re also the team behind the series festival AARHUS SERIES, the film festival AARHUS FILM DAYS and the award show SERIES AWARDS.

We are looking for:
📣 A Communications Intern, who’ll be creating content, managing social media, and participate in coordinating campaigns for the festivals.
🎭A Hospitality Intern, who’ll be planning travel, coordinate guest services, and make sure our speakers have an amazing experience.
📩 Apply by March 28, 2025

We look forward to hearing from you!

Skal du i praktik i efteråret, og er du vild med store kulturevents? Så læs med her, da vi godt kunne have praktikpladsen til dig!

20/11/2024

✨ The dates are set—time to mark your calendars! ✨

We’re thrilled to announce the dates for THIS 2025! 📅🎉
Get ready for another packed festival celebrating the future of media, storytelling, content and creativity in Aarhus.

Here’s what’s happening:

🗓️ THIS - Future of Media & Content: November 5–6, 2025

🎬 AARHUS SERIES: November 5–9, 2025

🏆 SERIES AWARDS: November 6, 2025

Start counting down the days and stay tuned for updates on tickets, programs, speakers, and all the exciting things we have in store! 💡✨

07/11/2024

One week since THIS 2024, and we’re still energized by the unforgettable experiences we shared! 🌟✨

We couldn’t have brought this festival to life without the incredible support from our sponsors, partners, and funding organizations.

From empowering innovative sessions to creating meaningful connections across industries, your support was vital in making THIS - Future of Media & Content 2024 an impactful event. Thank you for believing in our vision and helping us set the stage for new ideas and collaborations in the future of media! 🚀

Photo: Alexander Håkansson

04/11/2024

From the bottom of our tech-infused hearts: THANK YOU for joining us at THIS 2024 💓

This year, we really wanted to make friends with technology – a friendship that’s thoughtful and critical when needed. We explored everything from groundbreaking tech trends and democratized AI tools to actors exposing data fraud and battling digital villains. In short, we went full circle.

Over the course of 2 days, we hosted 3 tracks featuring 60+ speakers, held 4 social events, and wrapped it all up with 1 grand award show—delivering endless insights and inspiration spanning the realms of technology, gaming, and series. We’re deeply grateful for every speaker who shared their knowledge, for our amazing sponsors and for our incredible audience. It’s a cliché, but it’s true: none of this would have been possible without you.

As we close this chapter, let’s remember to look out for one another, not just in the digital world but more importantly in the “real” one. In times as uncertain as these, unity and empathy matter more than ever. It reminds us, that the relationship between humans will always be the most important connection of all.

See you all at THIS 2025 for more insights, inspiration and shared moments. Thank you again and take care ✨

📷 Alexander Håkansson & Anders Krogh