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APEX of Fear

APEX of Fear APEX (Affective Player EXperience) of Fear will be a highly immersive and interactive VR horror experience, where the game adjusts the experience accordingly to the players' psychophysiological responses in real-time.

Our mission simply put is to design the next generation of horror entertainment! Read about the project here: www.cc.au.dk/en/recreational-fear-lab/news-and-events/show/artikel/apex-of-fear-new-project-at-the-lab

To accomplish this ambitious goal, we've put together a who's who of experts in the field of affective gaming, horror research, VR and interactive horror events. This includes:
- Horror

Our mission simply put is to design the next generation of horror entertainment! Read about the project here: www.cc.au.dk/en/recreational-fear-lab/news-and-events/show/artikel/apex-of-fear-new-project-at-the-lab

To accomplish this ambitious goal, we've put together a who's who of experts in the field of affective gaming, horror research, VR and interactive horror events. This includes:
- Horror

Åben som sædvanlig

Jyllands-Posten  has written an exciting piece about our VR phobia calibration system presented at the Danish Science Fe...
04/05/2022
Forskere har udviklet en metode til at måle det, der skræmmer os mest: Særligt en ting fik JP's udsendte til at svede

Jyllands-Posten has written an exciting piece about our VR phobia calibration system presented at the Danish Science Festival (Forskningens Døgn) at Aarhus University.

The phobia calibration system is developed by Thomas Terkildsen and colleagues.

https://jyllands-posten.dk/jpaarhus/ECE13960472/jeg-er-sgu-godt-nok-lidt-nervoes-for-at-skulle-ind-i-saadan-en-der-forskere-undersoeger-hvorfor-vi-nyder-det-der-skraemmer-os-og-en-dag-maalte-de-min-frygt/?st=1

(access requires a paid subscription)

På Aarhus Universitet findes en gruppe forskere, der bruger deres vågne timer på at finde ud af, akkurat hvor gyseligt det må være, før det bliver ubehageligt. For hvorfor er det, at vi mennesker får nydelse ud af at blive skræmt fra vid og sans?

What are YOU afraid of? 😱We are investigating how common and prevalent various phobias are. The data will be used when d...
25/04/2022
Phobia Questionnaire

What are YOU afraid of? 😱

We are investigating how common and prevalent various phobias are. The data will be used when designing our VR experience!

It would be greatly appreciated if you would use a few minutes going through our list of phobias ❤

The questionnaire can be answered on pc, tablet or phone. There is also a Danish version in the comments to this post. Please only fill out the English OR Danish version, so we don't register your answers twice.

Please share this post on your timeline and/or tag people in the comments.

Thank you 😃

This questionnaire consists of 2 parts. In the first part we ask about your fears. In the second part we ask about your gender and age.

Yesterday we met up for a full day of talking game design, narrative and concept, as well as playtesting equipment and t...
25/02/2022

Yesterday we met up for a full day of talking game design, narrative and concept, as well as playtesting equipment and trying out various VR games and experiences.

We're very excited about our ideas for the project and can't wait to share some more content with all of you! =D

TEST SUBJECTS WANTEDWe are currently looking for people for a short horror game experiment as part of a preliminary stud...
24/02/2022

TEST SUBJECTS WANTED

We are currently looking for people for a short horror game experiment as part of a preliminary study. On top of helping horror research and our APEX project, you can win a gift card worth 1.000 kroners!

The trial will be on a computer with sensors on your body, lasts about an hour and takes place at Aarhus University. Participants must be 18 years or older to play. The experiment is in English, but doesn't require advanced language skills.

The data collection takes place 9-19 o'clock Monday to Friday this week and next week. You can book a time that fits you here: https://horrorgamestudy.youcanbook.me/

We hope you want to participate! You can share this post and/or tag your friends in the comments.

This week we had a team meeting to kick off the project! To accomplish our ambitious project, we've put together a who's...
06/02/2022

This week we had a team meeting to kick off the project! To accomplish our ambitious project, we've put together a who's who of experts in the field of affective gaming, horror research, VR and interactive horror events. This includes:

- Horror-researcher PhD. Mathias Clasen from Aarhus Universitet, who studies recreational fear.
- Psychologist Thomas Terkildsen, who specializes in psychophysiology.
- Architect of Fear and co-owner of Dystopia Entertainment, M.Sc. Jonas Vázquez Bøgh, designer of interactive horror events.
- Professor Regan Mandryk, who pioneered this field through her work with video game giant Electronic Arts.
- Professor Lennart Nacke, who is a world-renowned expert on games user research.
- Professor Georgios N. Yannakakis Yannakakis, expert in “affective computing in the wild” and data-driven player modeling.

Follow us for more updates on the project!

Did you miss out on our launch event yesterday? Don't worry - we've got you covered! In the presentation below, horror r...
01/02/2022
Kick-off Event - Presentations

Did you miss out on our launch event yesterday? Don't worry - we've got you covered!

In the presentation below, horror researcher Mathias Clasen, psychologist Thomas Terkildsen and Architect of Fear Jonas Vázquez Bøgh explain our new state-of-the-art VR horror project with 3 short talks - enjoy!

This video contains short presentations from team members Mathias Clasen and Thomas Terkildsen (both Recreational Fear Lab, Aarhus University) and Jonas “Arc...

Join us at 14:30 - 15:30 (CET) for an online one-hour kick-off event with short presentations from team members horror r...
31/01/2022

Join us at 14:30 - 15:30 (CET) for an online one-hour kick-off event with short presentations from team members horror researcher PhD. Mathias Clasen and psychologist Thomas Terkildsen (both Recreational Fear Lab, Aarhus Universitet) and Architect of Fear Jonas Vázquez Bøgh (Dystopia Entertainment):

Mathias will present the horror research that has led up to APEX of Fear.

Thomas will demonstrate and showcase some of the technology for the project and outline the project plans.

Jonas will situate the project in the current landscape of recreational fear industries and explain how it aligns with current entertainment trends of putting "me" in media.

We look forward to seeing you! Join via link below:

https://aaudk.zoom.us/j/66365585256
Meeting ID: 663 6558 5256
Passcode: 638963

👉 UPDATE ON KICK-OFF EVENT 👈The kick-off event for our research project on Monday January 31st, 2022 will be ONLINE ONLY...
27/01/2022

👉 UPDATE ON KICK-OFF EVENT 👈

The kick-off event for our research project on Monday January 31st, 2022 will be ONLINE ONLY.

If you plan to attend, please sign up for Zoom attendance via the event page: www.apexoffear.com/invitation/

We look forward to sharing our plans with you 😈

On January 31, 2022, we're hosting a kick-off event for our new research project!Everybody is welcome, but do please sig...
24/01/2022

On January 31, 2022, we're hosting a kick-off event for our new research project!

Everybody is welcome, but do please sign up (for Zoom attendance) via the event page: https://apexoffear.com/invitation/

Listen to psychologist Thomas Terkildsen talk about how we will use physiological data and artificial intelligence to pu...
20/01/2022

Listen to psychologist Thomas Terkildsen talk about how we will use physiological data and artificial intelligence to put players in the SWEET SPOT OF FEAR on Radio 24/7.

Listen here: http://tiny.cc/xtsnuz

For those of you who have access to Kulturmonitor, here is an article about how we will use technology to put players in...
14/01/2022

For those of you who have access to Kulturmonitor, here is an article about how we will use technology to put players in the sweet spot of fear: kortlink.dk/2ehd2

B.T. has written an article about how we use artificial intelligence and physiological feedback to make a customized hor...
06/01/2022
Ny horroroplevelse på vej: Kunstig intelligens skal skabe det perfekte gys

B.T. has written an article about how we use artificial intelligence and physiological feedback to make a customized horror experience for each individial player. Check it out!

»Det kommer til at være en 45 minutters oplevelse af virtual reality, hvor vi har en fabrikshal og sensorer, og så skal man løse poster for at komme ud af rummet, og indholdet af rummet bliver så tilpasset, hvem man er.«

We've launched a research project, with the goal of creating the next generation of horror entertainment!APEX (Affective...
11/12/2021
APEX of Fear: New Project at the Lab

We've launched a research project, with the goal of creating the next generation of horror entertainment!

APEX (Affective Player EXperience) of Fear will be a highly immersive and interactive VR horror experience, where the game adjusts the experience accordingly to the players' psychophysiological responses in real-time.

The project has been awarded at grant of 1.5 million kr. (about $230,000) by the Danish Innovation Foundation.

With a generous grant from the Danish Innovation Fund, we launch a new research project on enhancing user experience of VR horror though affective computing

Adresse

Langelandsgade 139
Aarhus
8000

Internet side

apexoffear.com

Underretninger

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Hvad er DU bange for? 😱 Vi er ved at undersøge hvor hyppige og fremtrædende diverse fobier er. Vi skal bl.a. bruge den viden i designet af både DYSTOPIA Haunted House - PSYCHOSIS samt VR-oplevelsen APEX of Fear, som vi laver i samarbejde med Recreational Fear Lab ved Aarhus Universitet. Det ville derfor være mega lækkert, hvis du vil bruge et par minutter eller 5 på at gennemgå vores liste med fobier ❤ Jo flere besvarelser vi får, desto bedre bliver oplevelserne! Kan udfyldes på pc, tablet og mobil. Der er også en engelsk udgave at spørgeskemaet, som kan findes i en kommentar til dette opslag. Besvar ENTEN den danske eller engelske, så vi ikke registrerer dine svar 2 gange. Du meget gerne må dele opslaget det på din timeline og/eller tagge folk i opslaget. Tusind tak for hjælpen 😃
🦾 | We are delighted to announce a collaboration between emteq labs and the new state-of-the-art VR horror project that APEX of Fear is working on. The project uses biometric mobile VR headsets and machine learning to measure #emotional #AI 🧠 In this research, each player will be equipped with a VR headset that allows the team from APEX of Fear to measure the emotional state in real-time and adapt the game to suit the future players. The VR headset has an insert that allows the researchers to measure facial electromyography (EMG). This measures activity and the corrugator muscles, between the eyebrows, usually used for frowning or expressing frustration or confusion. The device also includes built-in heart rate, HRV, and breathing rate metrics, which allows the VR experience to change based on how the wearer responds. The VR headset from Pico Interactive is wireless, enhancing the experience and making it as seamless as possible. The players can physically run around in the facility chased by monsters. During the project kick-off, horror researcher Matthias Clasen, psychologist Thomas Terkildsen and Architect of Fear Jonas Vázquez Bøgh explain the new state-of-the-art VR #horror project with three short talks. See the link from the excellent kick-off event here: https://www.youtube.com/watch?v=PFRHrq0rlyM&ab_channel=APEXofFear #AR #VR #VirtualReality #headset #wireless #emotionsensors
Se med når vi har online kick-off event af det nye VR-horror projekt APEX of Fear kl. 14.30-15.30 i eftermiddag! :) Link er i opslaget herunder:
Godt nytår til fans, frivillige, gæster, samarbejdspartnere, zombier og andre monstre! 2021 var et vildt år, hvor vi fik skræmt tusindevis landet rundt på trods af pandemien. Vi slog bl.a. dørene op for Danmarks største halloween-event Cirkus Dystopia ved Tivoli Friheden og kunne byde gæster indenfor i kælderen under Odense ZOO og Vejle Rådhus. 2021 var også året hvor den årlige Halloween parade vendte tilbage i samarbejde med bl.a. City Vejle og Fango. Tidligere på året åbnede vi i samarbejde med Museum for Forsyning og Bæredygtighed Danmarks første interaktive horrorudstilling GYS: Væsner i Mørket og vi var konsulenter på spøgelseshuset Villa Vendetta ved Tivoli. Vores Horror Run vendte også tilbage efter et års pause og vi besøgte bl.a. Natholdet og Go Morgen Danmark TV2 i Tivoli. Det tætte samarbejde med Recreational Fear Lab ved Aarhus Universitet resulterede i endnu en sæson horrorforskning, samt bevilling til det nye forskningssamarbejde APEX of Fear. Tusind tak til alle som har deltaget i ovenstående - enten foran eller bagved kulisserne, som gæst eller frivillig! Vi glæder os til at se jer i det nye år! Vi starter året ud med Monstre i Mørket i vinterferien - hvis du tør 😱 OBS: Billedet herunder er taget tidligere på året til vores årlige Halloweenfest for de frivillige, før der var restriktioner. Foto: Jan Ole Laugesen
Nyt forskningsprojekt vil skabe fremtidens horroroplevelse! Innovationsfonden har netop støttet projektet med halvanden million kroner. Bag projektet står lektor og horrorforsker PhD. Mathias Clasen, der sammen med sine kolleger i forskningsenheden Recreational Fear Lab ved Aarhus Universitet, sigter efter at udvikle en oplevelse, hvor fans af gys og gru iføres et virtual reality-headset og derefter placeres i en gyserverden, som indretter sig efter ens kropslige og følelsesmæssige tilstand. Dystopia vil samarbejde om at udvikle den ultimative VR-horroroplevelse og vi kan ikke vente med at komme igang! Følg projektet herunder: APEX of Fear www.instagram.com/apexoffearvr/ www.linkedin.com/company/APEXofFearVR