Online Print Symposium

11/06/2025

Social media is no longer optional. For print companies aiming to stay relevant and visible, it's essential. At , Rick Azas and Florian Hommeyer showed how emotional storytelling, relevance, and community-building create a competitive edge – even in B2B.

According to Hommeyer, “90 percent of decisions are made on an emotional basis. And yet companies allocate 90 percent of their marketing budget to classic statements such as ‘best price’ or ‘only 5 left’. From a purely entrepreneurial point of view, it is a stupid decision to spend 90 percent of your budget to reach 10 percent of the market. Why not spend that 90 percent on 90 percent of the market?”.

Learn more about why that’s a mistake and how to change it: https://bit.ly/44bhWPw

23/05/2025

Dr. Martin Schirmbacher and Michael Darsow took the stage at OPS 2025 to explore how the upcoming Accessibility Improvement Act (“Barrierefreiheitsstärkungsgesetz”, BFSG) will reshape digital experiences. Their message was clear: compliance is just the beginning. Configurators, editors, and digital touchpoints must be usable, understandable, and robust for people with disabilities. But what if you saw this as a chance to build better products for everyone? Let’s stop thinking of accessibility as a burden and start seeing it as a growth strategy.

Read the full recap of their presentation at the OPS2025 here: https://bit.ly/4jjvrRI

25/04/2025

What an incredible event! Bernd Zipper, Rick Azas and Florian Hommeyer brought powerful insights to – from strategic industry trends to creator economy dynamics and bold brand storytelling.

The first in-depth recaps are already live on beyond-print.de, with more to come in the weeks ahead. We can’t wait for next year!

24/04/2025

In his keynote at , Bernd Zipper argued that trust is now more important than price. Customers today don’t just buy products, they buy into values, experiences, and reliability.

From Social Commerce and Creator Economy to Print on Demand and Artificial Intelligence, eight key trends are redefining what it means to be successful in online print.

The message: Onlineprint can still grow but it needs agility, creativity, and above all, customer-centric thinking.

Read the full recap of Bernd Zipper's presentation at the OPS2025: https://bit.ly/3EvFTHp

08/04/2025

What makes an industry future-proof? According to the OPS2025: Curiosity, collaboration and the courage to rethink everything.

From AI to accessibility, from mass personalization to emotional storytelling, this year’s symposium was a powerful reminder that print is evolving, and it’s doing so with purpose.

Read the full recap of this year's event here: https://bit.ly/3FYvvs1

04/04/2025

What an incredible two days of innovation, insights, and industry connections! None of this would have been possible without our amazing team, the tech masterminds at ORANGE, the media pros at Firmenvideo NRW, and the brilliant minds at Verband Druck und Medien Beratung GmbH and zipcon.

Your dedication and hard work made an unforgettable experience for everyone involved. Thank you for making it all happen!

04/04/2025

From groundbreaking keynotes to exciting startup pitches, the first day of the Online Print Symposium was packed with valuable insights and vibrant networking. Watch the best moments as we dive into Day 2!

03/04/2025

03/04/2025

What an incredible start to hashtag ! The morning was packed with game-changing insights from industry experts:

🔹 Michael Fries (VistaPrint) explored the power of mass customization and its role in the future of print.
🔹 Bernd Zipper (Zipcon consulting GmbH) shared his strategic outlook for online print, highlighting key trends and challenges for 2025 and beyond.
🔹 Annegret Bönemann (foryouandyourcustomers) emphasized why customer-centricity is the key to sustainable success in the evolving digital landscape.
🔹 Florian Hommeyer showed us how authentic social commerce can drive real business impact - without the BS!

As we dive into the afternoon sessions, what are you most excited to explore next? Let us know in the comments!

03/04/2025

Online print is evolving, and companies must adapt to stay ahead. From AI and social selling to the rise of marketplaces like Etsy, the industry faces new challenges and opportunities. In his presentation, "Keep calm in stormy times - Changing the Game in Online Print 2025," Bernd Zipper provided insights into what’s next—including his vision for mass customization print.

How do you see online print evolving in the next few years? Let’s discuss!

BeyondPrint.de

02/04/2025

The stage is set, the banners are up, and the excitement is building! OPS2025 kicks off tomorrow, bringing the brightest minds in online print together. Stay tuned for an unforgettable event!

02/04/2025

A huge thank you to our incredible partners and supporters for making this event possible! Your dedication and collaboration drive innovation in online print, and we are proud to shape the future of the industry together.

Our Partners: Sappi, Ctrl-S GmbH, Rissc, Probo, Printess GmbH & Co. KG, Gelato, Canon EMEA, Crispy Mountain, Nobelus, Konica Minolta Business Solutions Deutschland GmbH, Landa Digital Printing, Tessitura, Heidelberg, Opinion Printing.

Thank you for your trust and commitment to advancing the world of print!