
19/08/2025
In today’s online world, excellent customer service starts before the first order and loyalty is built through authentic attention, not automation. The brands that succeed are the ones that show real curiosity, spark emotional connection, and speak with a consistent voice across all channels.
At OPS2025, Florian Hommeyer challenged the print industry to think differently: What if your social media presence wasn’t just “publishing” but flirting? What if sales started with relevance, humour, and human dialogue?
➡️Have you already integrated some of his ideas into your digital strategy?
➡️And what role will customer conversation play in your business going forward?
Watch part of his OPS2025 talk on YouTube: https://youtu.be/5mu5H1QfAfA
Read the full article on Beyond Print: https://bit.ly/44bhWPw